Why Keyword Research is CRUCIAL!

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COURSENVY - Amazon FBA, Facebook Ads, SMM Expert, Ad Agency
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English [Auto] Keyword research is a crucial step in determining keywords. You want to rank four in search engines keywords are used in social media bios page and post titles and within the content on those pages within you are ls within method descriptions. YouTube video descriptions social media posts and on and on. So when a client tells me they never did keyword research before creating their social media bios I shake my head. Why do all this work to then not even be found organically in Google search. Yes you can build your brand awareness eventually around your business name and rank organically for your business name i.e. course envy as you can see in this Google search screen but in the meantime you want to be found via organic searches when I say organic searches. I mean when a person inputs a word or string of words into google and click search that top ranking Web site that isn't an ad is the number one ranked organic search. So as you can see when I input the keyword course envy into Google search our Web site course in Wycombe is the first thing that appears in organic search results. Then if you want dig deeper you can see the keywords I'm targeting to rank organically for Visa. The Met a description below that page title quickly scanning it. Amazon FBA. Big keyword. Social media marketing. Facebook ads and so on. So here's an example of an organic search I input Facebook course. Click search and as you can see I'm notified. Which ones are ads in Google. So these top three top four are all ads. The first organic search that appears as the number one organic search result is Facebook blueprint. This is Facebook s own certification program. So obviously it's very relevant. It's their own Web site behind that course of Facebook dot com. You have the keyword in the title in the URL in the method description. Obviously this has a lot of clout so it should rank organically number one. So I use keyword research in two ways. I use it to rank organically and via Google AdWords. So let me show you how I ranked above Facebook via Google ads. So right here marketing mastery guide 2017 I created a Google AdWords campaign and targeted the keyword for my Facebook ads cause. So whenever you search a term that's the difference. These ones that appear under ads are there because someone paid a certain amount per click to appear in front of users who searched this term. So there's a paid ranking for this keyword. Obviously you can see above the fold are all ads. So this tells you how important eventually getting into Google AdWords is. And ranking for these keywords but if you don't have the budget just yet. That's why I say Master keyword research so you can rank for those long tail keyword organically. So step number one is finding seed keywords you want to rank organically for in Google search. You want to eventually rank for many keywords but start by focusing on a keyword that you will positively rank number 1 4 in Google search. So as you can see in this screenshot of Google search I rank for both single keywords and multiple word keywords. These are called long tail keywords. Now most of my clients think they should rank for single keywords the keywords with the highest search volumes. Now yes ranking for those 5000 search volume to 1 million plus search volume single keywords sounds awesome but the competition to rank for those single keywords is nearly impossible. You need back links in aged and trusted domain. A ton of relevant content and you still might not rank for these highly competitive one word keyword phrases. It's the two to three keyword phrases and longer that you want to target and that I target for my clients. Look at this graphic. Don't even try to rank for that generic search phrase. Rather create a blog or a page with titles and meta descriptions using these long tail keywords such as men's shoe size insert size or red nike men's running shoes. There's a great long tail keyword. These are longer keyword phrases that yes are searched less than the keyword shoes alone but these long tail keywords are easier to rank 4 in Google. Now think about long tail keywords for a second. When people search for shoes online do they just type in the keyword shoes. Sometimes yes but for the most part that is just one keyword from the Long Tail keyword most people search for for example cheap red Converse shoe size 10. Now that's a great long tail keyword that we can go and research and find out if it's worth creating an article around worth creating a product around and worth ranking for Google. So step number two generate keywords. Now that we know we need to rank for long tail keywords how do we generate them. This is one of the most common questions I get from clients of course N.B. How do I generate keywords. I first respond to them with you know your business best. Let's start with the names of your products. The name of your services and input those into Google search. What keywords do you see in the titles and meta descriptions. This is where you should start. These top ranking organic listings and even Google AdWords obviously did something correct to rank on the first page of Google search for these keywords but Google search is not enough. Go ahead pause the video. Take a screenshot of this. This is how you generate keyword ideas. Some may seem super simple but you will be surprised at how many keyword ideas you will generate from these lookup forums in your niche. Go to your library see what book titles and subtitles are used. Use Uber suggest or use google autocomplete search your initial products and keywords in Wikipedia or again put your keywords into google and see what those top Google ads. Usually the top three to four listings will keywords are they using in their descriptions in their ad titles look at newspapers. What are the headlines that are catching people's attention. Look at your competitors. What other niche sites are ranking for these keywords. Go into Amazon and eBay. Use the autocomplete function in the search field browse affiliate networks like C.J. dot com or Click Bank use sites like Google trends to see if you're getting any search volume for your keyword and to get ideas for other keywords. Go shopping. What products are like yours and see what the packaging uses for keywords. Watch TV don't fast forward through the commercials. Watch infomercials late at night you'll be surprised at all the branding you'll see and usage of various keywords. Subscribe to some magazines within your niche or simply look around your house. There's plenty of products that you use every day. So start to notice the words branding and subtitles on all of them. Now two of my favorite things from that graphic are Amazon and Google search but I use the auto complete function so Let's type in keyword. We want to rank 4 we think we want to rank 4 meal planners. Maybe I'm a fitness coach and have created a great meal planner to keep all my clients on a strict diet. So as you can see as I start to type in look at the autocomplete meal prep Meals on Wheels meal prep ideas meal plan that's a good sign. It's the fourth auto complete a lot of people are searching it meal plan meal planner meal planning at meal plan template. We can take all of these keywords and use them in articles we create. Next is Amazon. They have the same feature of auto complete so as you can see keyword suggestions all day meal prep containers meal prep meal replacement shakes I can create my next product around these suggestions. So let's just click this prep containers will click the first one here. Now a great thing I pull from these actual Amazon listings for keyword ideas. Scroll down to the bullet points looking these bullet points because Amazon sellers use keywords within each one of these bullet points that are related to this Amazon product title. So best keywords in the title supporting keywords in the bullet point. So when I brainstorm keyword ideas I like to break it down into two niches of common Google searches. The first being buyers what words do buyers pair with keywords when they search within Google this is a great way to extend a single keyword into a long tail keyword so common keyword add ons I use best. Then the keyword so best laptop computer. Top rated P.S. new Samsung phone next. Use your keyword. And then who is it for Halloween costume for dogs. Survival Kit for hikers next reviews. If I'm going to buy something I'm definitely going to type in my keyword I'm searching for and then reviews next where to buy that keyword or simply buy Dell laptops buy iPhones next. I like to pair my keyword with. What's the price look like. Cheap luxury expensive. This is a common word paired with a keyword cheap hair curlers. This next one pairs with that well keyword on sale keyword coupon code you can flip this either way. Promo Code keyword next keyword under money amount. So a common one here are higher and items. I'd like to build affiliate sites around these higher end items and people will find them via this lead funnel such as best a laptop under five hundred dollars. Best men's Shaver under 50 dollars next. Buyers like to compare things so Sony vs. Samsung and then you can get even more specific with those two keywords including say a specific model number. The second nature of online searchers I target our info seekers so pair your seed keyword with some of these terms to create long tail keywords. First how to guide to how do you then the keyword. How to tie your tie next. Easy easy way to clean a stove. Next. I like to use top tens or best 5. Just insert your number of choice and then you can test and see if anybody's searching that. So top 10 men's suits. Next you can flip that first one how to and do keyword tutorial keyword training keyword course how to guide instructions so in that same vein DIY do it yourself then the keyword. This is great for recipes or instructions or how to build a table. DIY DIY office desk then again we see a repeat of the verses for info seekers. This keyword versus this keyword. Next in the same vein of how to eliminate get rid of prevent fix then your keyword and finally just like the versus one compare or comparison of keyword. So now that you have your keywords generated. Now what. How do you collect the data you need to see which keywords are worth ranking for enter long tail pro to the rescue. I personally use this keyword research software for myself and all my clients so head over the course and become slash long tail pro to learn everything you need to know about this software. We need to input our keywords into long tail pro and evaluate them. So first input your seed keywords those keywords we generated in step 2 then click the retrieve button next. Just scroll down to see your keyword results here you'll see the monthly search volume the competition and more metrics Step 4 is picking the winning keyword. My first priority when picking a keyword I want to rank 4 in Google is keyword competitiveness. This is a number from zero to 100 that measures how difficult it is to rank on the first page of Google for that keyword. This metric is calculated using the page title majestic trust flow and citation flow back link site age and other factors of the top 10 results found in Google for the keyword you searched a higher keyword competitiveness score equates a higher level of difficulty to rank for that keyword. I'd like to target an average case see below 40 but less than 30 is optimal. So back to our keyword search results. Look at the column labeled average Casey. This is the keyword competitiveness rating. All these high search volume keywords are very difficult to rank for all at 40 to 50 Casey and above. So let's click that average Casey column to sort by the lowest Casey to greatest. Now this is much more interesting. There's several long tail keywords here. We can rank four in this list. Notice all these cases are 40 and below. The most interesting one that jumps out at me is the keyword meal planners printable. It's below that 40 Casey rating. It has a nice monthly search volume of thirteen hundred. So just looking at this right now without any further research I would actually suggest this to my client who owns a health blog to create a blog post and possibly even a product around this long tail keyword. It could pay as low as 21 cents for the Google ad clicks which will lead people to their Web site and there they can set up a convert kit lead capture form and exchange for people in putting their email. My client will give them a printable Meal Planner then my client can read market their health products and other items to this list of people who claimed the free printable meal planners. This is why a long tail pro is so awesome all the data you need is in one location so make sure to check out that link to learn more about long tail Pro. Next is YouTube search suggest. Type your main topic into the YouTube dot com search bar and write down all of these suggested keywords. As you can see I typed in Facebook ads and I got a great suggestion from it. Facebook ads for local business. You can add an asterisk before your main keyword to ad suggested keywords in front of your main keyword. This is a great hack for finding the long tail keywords so I added that in front of Facebook ads and look at these suggestions how to create Facebook ad retargeting Facebook ads and so on next. Do the same thing in Google search. Type your main topic into Google dot com search bar and write down all of these suggested keywords. Next I use the free tool google keyword planner. Just create a free Google Ads account and in that top nav bar under tools and settings in that menu select keyword planner I will use google keyword planner to not only find new keyword ideas but to also research the monthly search volume. As you can see this example Facebook retargeting average monthly searches in Google 1000. Now if you're not familiar with this tool or if you've never used Google AdWords totally ok but if you're like me you're gonna be using this tool daily. It's an amazing tool and it's provided for free by the biggest search engine on Earth. So basically what this tool does is you input a keyword and Google does a search and outputs what the average monthly searches are. The competition the suggested bid on Google AdWords and various other variables that you want to seek for that keyword. So in order to use the google keyword planner you will need to create a Google Ads account. So just go to ads dot google dot com create an account log into your Gmail account or create one then Google ads will force you to create your first ad campaign. They lead you through step by step and then have you input your billing information. But don't worry you don't have to launch that ad once you create that first campaign on the campaign dashboard. You can just pause that campaign to actually never spend any money on that campaign. If you don't want to. So once you've created your account and pause that campaign just go to Tools and then keyword planner. So there's two options here. If we already have keywords we can search the past volume of those keywords via this but if we're looking for new keywords to target we'll use this option. Find new keywords so click this. So it's here I can input competitors who are L's or my seed keyword ideas. So best online courses. Let's try that keyword. So here we go. This has roughly a thousand monthly searches and some other ideas are best online MBA. These are some great ideas we can write down and sort that by volume. Cheapest online MBA best online certificate programs. So we're getting some ideas we can input here and use for our future blog posts or keywords for our product listings and so on.