Google Analytics Courses

Google Analytics allows users to collect, measure, and analyze website data. Used by more than 50 million websites, this powerful tool delivers a rich treasure trove for marketers to better understand the performance of their channels and websites to make data-driven recommendations. For example, it can share tons of insights into website traffic, how website users navigate and interact with a site, what pages they visit, and how they leave the site. Through Google Analytics, users can track every single page's activity on their website. All data gets aggregated based on four levels: by the user, by session, by page view, and by event (button clicks, ad views, etc.). It also tracks two categories of data—user acquisition (user data before visiting your site) and user behavior (user data while on your website).

Careers involving Google Analytics include business analytics managers who collect and study data that can help a business gain strategic insights into target markets, customer engagement trends, and website performance. A career in project management, particularly for software developers, can also benefit significantly from a background in Google Analytics. The analysis of data gathered from websites hosting online applications you develop alongside your dev team can get used to fine-tune the next iteration of an app. Careers in search engine optimization also benefit from Google Analytics expertise because you can use the platform to study how well a site is performing with its target market. Insights gained from Google Analytics can then drive adjustments to the site, helping it rank higher in search engines.

People proficient with Google Analytics can qualify for any job that depends on the analysis of website traffic. For example, you can get hired to study how much traffic an online application is earning and how long people stay on the site before navigating either to another page or away from the company’s web property altogether. You can also get hired to study how well an advertising campaign is earning the engagement of a specific group. Google Analytics is valuable for evaluating the success of gated content as well. A company may hire someone proficient in Google Analytics to figure out how much traction a gated eBook, video, or infographic is getting with a group of people or segment of the market. Google Analytics professionals also get hired to assess the effectiveness of regional outreach campaigns because they can assess the success of efforts to reach people in certain cities or countries.