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Learn Google Analytics 4 in 2026 | The Complete Course

Name: Learn Google Analytics 4 in 2026 | The Complete Course
Rating: 4.5 (252 reviews)

Master the Google Analytics 4 dashboard, reports and settings in this complete and beginner-friendly course.

Bestseller

Created byAuke Hilbrands

Last updated 1/2026

English

What you'll learn

Install Google Analytics correctly on any website
Understand the GA4 dashboard, including Admin settings
Build Custom Reports
Analyze data to make data-driven decisions
Answer real-world business questions using data in GA4

Course content

10 sections • 78 lectures • 5h 33m total length

Welcome to your first lesson!0:27
Account Structure2:35
Learn how GA4 accounts, properties, and data streams are structured.
Creating an Account4:03
Step-by-step guide to setting up your GA4 account and property.
What is Google Analytics 4?3:19
Understand what GA4 is, its purpose, and why it's different from Universal Analytics.

What you'll learn in this section0:24
Set up GA4 Demo Account2:46
Learn how to access and use the GA4 demo account for safe practice.
Switching between demo account and regular account0:49
Learn how to switch between the GA4 demo account and a regular account.
Home2:47
Explore the GA4 Home page and understand the overview metrics.
Reports6:15
Navigate GA4 reports and understand default reporting features.
Explore1:29
Dive into the Explore section for deep custom data analysis.
Advertising1:30
Explore the advertising section to evaluate ad campaign performance.
Admin1:36
Understand what you can manage in the GA4 Admin section.

What you'll be learning0:41
Introduction to Tags0:52
Understand what tags are and how they help track user interactions.
Create a Data Stream2:28
Set up a data stream to start collecting website or app data in GA4.
Installing Tags on a website1:43
Understand what tags are and how they help track user interactions.
Three different ways to install Tags on your website2:34
Learn the three different ways to install Tags on your website and pick the best for your situation.
Chrome Plugins2:09
Use browser plugins to test and debug your GA4 setup.
Install GA4 on Wordpress3:54
Install GA4 on a WordPress site using plugins like SiteKit.
Install GA4 on Wix1:46
Learn how to add GA4 to your Wix website easily.
Install GA4 on Squarespace2:06
Install GA4 on your Squarespace site for tracking visitors.
Install GA4 on Shopify3:18
Add GA4 tracking to your Shopify store for Ecommerce insights.
Support documentation1:39
Find official documentation to troubleshoot and learn more.

What you'll be learning in this section0:41
Report Structure8:13
Understand how standard GA4 reports are structured and grouped.
Changing nature of Standard Reports1:11
In this lecture, I briefly explain why you might see different reports than me in the Reports section.
Dimensions to Understand9:07
Learn how dimensions help break down and segment your GA4 data.
Metrics to Understand12:31
Explore key GA4 metrics like users, sessions, and engagement.
Library & Saving Reports2:52
Navigate GA4 reports and understand default reporting features and how to save them.
Reports I use the most11:30
See the standard GA4 reports most frequently used by pros.
Comparisons, Filters, Customizing8:00
Customize your reports using filters and comparison tools.
What are UTMs6:43
Understand what UTMs are and how to use them for campaign tracking.
UTM builder tool & Sheet5:23
Helpful tools when working with UTMs.

What you'll be learning0:25
Explore vs Reports1:29
Navigate GA4 reports and understand default reporting features.
Creating an Exploration2:31
Learn to build your first exploration with GA4's Explore tool.
Overview of Explorations section3:28
Get familiar with different exploration types in GA4.
Free Form8:03
Create flexible, custom data views with free form exploration.
Cohort exploration4:47
Analyze user behavior over time using cohort exploration.
Funnel exploration8:40
Build funnels to track user journey stages and drop-offs.
Segments Explained6:41
Understand how to build and apply user segments in GA4.
Segment overlap1:43
See how different user segments overlap in your data.
Path exploration4:50
Track the paths users take through your site with path exploration.
User lifetime2:38
Measure long-term value of users with the User Lifetime report.
Filters5:32
Customize your reports using filters and comparison tools.
Sharing and Exporting1:17
Learn how to share or export your custom reports.
What are Events3:44
Understand how GA4 tracks user actions as events.
Event Categories7:36
Learn about automatic, recommended, and custom event types.
Events in Reports3:34
Navigate GA4 reports and understand default reporting features.

Pages overview - Which pages are performing?6:32
Build a report that shows an overview of performance by page
Traffic source - Which sources generate the most traffic?6:12
Traffic trend over time - How does our traffic look in the last 12 months?11:41
Build a report that shows traffic trend over time
Event count - Which events fired?2:57
Build a report that shows an overview of events that fired
Event count by page - Which events fired on what pages?2:57
Build a report that shows event count, sorted by page
Geo Map - Which locations bring in the most purchases?6:30
Which locations do purchases and sessions come from? This report will tell you.
Ecommerce overview - Which items are selling?4:18
Build a report that shows which items are generating the most revenue.
Ecommerce sources - Which sources are generating the most revenue?5:50
Build a report that shows which sources are generating the most revenue.
Ecommerce funnel - Where are people dropping off during checkout?12:39
Build a report that shows where users are dropping off during the checkout funnel.
Checkout path - What does the checkout path look like on any webshop?9:30
Build a report to understand the events that fire during the checkout process on any webshop.
Popup conversion - What is the conversion rate of our pop-up?3:20
Build a report that shows the conversion rate of a pop-up on your website.
Segment purchases - What is the paid/organic split of purchasers?5:14
Build a report to understand the overlap of purchasers with paid/organic or web/mobile traffic.

What you'll be learning in this section0:54
Linking Google Ads to Google Analytics1:44
Connect your Google Ads account to GA4 for ad insights.
Advertising Overview2:47
Explore the advertising section to evaluate ad campaign performance.
Attribution and Attribution Models6:22
Understand different attribution models and how they impact reporting.
Planning1:52
Learn how to plan GA4 advertising strategies and structure.
Advertising Segments1:53
Explore advertising segments to evaluate ad campaign performance.

What you'll be learning in this section0:46
Admin Overview2:07
Understand what you can manage in the GA4 Admin section.
Setup Assistant4:19
Use the Setup Assistant to configure GA4 easily.
Account settings4:24
Manage high-level account settings and permissions.
Property settings2:06
Configure property-level details and data sharing options.
Data Collection and Modification - Data streams14:06
Learn the most important Data Stream settings.
Data Collection and Modification - continued3:32
Control how GA4 collects, modifies, and processes your data.
Data display4:56
Set how your collected data is displayed and structured in GA4.
Product links3:54
Link GA4 to other Google products like Ads, Search Console, and BigQuery.

Requirements

Google Chrome
A computer or laptop with internet connection
Optional: Be able to access the settings in a website. This could be Wordpress, Wix, Squarespace or any other website. If you don't have access to a website, you can still follow the course using the demo GA4 property. This will be explained during the course.

Description

Welcome to Learn Google Analytics 4 in 2026 | The Complete Course — your complete, step-by-step guide to mastering GA4, even if you’re a total beginner.

Whether you're a beginner, digital marketer, webshop owner, or want to upskill, this course is designed to help you gain practical, real-world skills in Google Analytics 4. With the transition from Universal Analytics to GA4, it's never been more important to learn how to track user behaviour, measure performance, and make data-driven decisions.

In this course, you’ll learn how to:

Set up a Google Analytics 4 account from scratch - the right way!
Install GA4 on websites built with WordPress, Wix, Squarespace, Shopify, custom-coded or any other builder
Understand the GA4 dashboard and core features like Reports, Explore, and Admin
Track events and conversions using tags and data streams
Build custom explorations such as funnels, paths, and user segments
Create your own personal GA4 Dashboard
Connect GA4 to Google Ads and analyze ad performance
Use filters, comparisons, UTM parameters, and attribution models
Apply your skills through real-world assignments and examples

The course includes 100+ video lectures, resources, templates, and practice activities to reinforce your learning.

No prior analytics knowledge is required — we’ll guide you through everything in a clear, hands-on way.

By the end of this course, you’ll feel confident using GA4 to understand your audience, improve your website, or grow your business.

Let’s get started – enroll today and become a Google Analytics 4 pro!

Who this course is for:

Beginner marketeers
Marketeers looking to upskill in Google Analytics
Traditional marketeers needing to upskill
Webshop owners looking to increase sales
Web developers looking to increase website performance
Business Owners

Learn Google Analytics 4 in 2026 | The Complete Course

What you'll learn

Explore related topics

Course content

Introduction to Google Analytics 44 lectures • 10min

Navigating the Google Analytics Dashboard8 lectures • 18min

Installing GA4 on your website11 lectures • 23min

Standard Reports10 lectures • 1hr 6min

Building Custom Reports (Explore)16 lectures • 1hr 7min

NEW: Building your own Dashboard12 lectures • 1hr 18min

Advertising6 lectures • 16min

Admin panel settings9 lectures • 40min

Real-world examples & final assignments1 lecture • 1min

Congratulations! What’s next?1 lecture • 2min

Requirements

Description

Who this course is for: