Photography Business: How to Land Your First Pro Gig
4.3 (33 ratings)
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Photography Business: How to Land Your First Pro Gig

Learn how to start and build a photography business so you can do you what you love.
4.3 (33 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
218 students enrolled
Created by Ryan Oakley
Last updated 3/2013
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 33 mins on-demand video
  • 1 hour on-demand audio
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • In this course we will be...
  • ...breaking through our limiting fears
  • ...finding our first client the easy way
  • ...learning about the simple formula for creating RAVING FANS
  • ...making our first $100 as a pro photographer
View Curriculum
  • A camera
  • A computer
You love photography.

Other people love your photography too.

You would love some extra money in your bank account.

Other people would love to pay you for to take great pictures of them.


"That sounds nice and all - but how to start a photography business?"

One of the great things about a photography business is you don't have to invest thousands of dollars or risk your secure day-job to try it out, you just need to have a photography business plan.

You just need some information to help you overcome your fears, minimize your risks and get answers to some of your questions.

This course provides you with the knowledge, motivation, and direction on how to start a photography business- landing your first paying gig.

In this course I will show you:

●  The equipment you need to get started

●  The best place to find your first client

●  How to negotiate and write up your first contract

●  How much you should charge for your first gig

●  How to rock your first photo shoot

●  The magic formula for turning your first client into a RAVING FAN (and why that's so important)

●  What you need to think about during the shoot and after when you edit the images

●  The best way to hand the product (image files and prints) to the client

●  How to reinvest your first $100 back into your business

●  What should be on your gear and software wish-list

A photography business, whether full-time or part-time is incredibly rewarding.

Take this easy to digest course on how to start a photography business now, follow the instructions to land your first gig and try it out for yourself.

If you don't at least try, you might regret it later.


If you've thought about making money with your camera, there is no better time than right now to give it a "shot".


Included in this course are audio recordings of interviews I did with fellow pro photographers. Listen and be inspired by the pros that have "been there, done that". 

Who is the target audience?
  • Photographers
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Curriculum For This Course
15 Lectures
1 Lecture 03:15
Getting Ready to Land Your First Gig
4 Lectures 12:52

In this video we talk about the fears that are holding you back and how this course will help you overcome them.

Preview 03:18

In this video I'll tell you what equipment I recommend to get started. And I tell you what differentiates the good photographers from the masses.

Equipment To Get Started

In this video I show you an awesome trick to help you find your first client. Hint: Go to where your FANS are!

Preview 02:48

Negotiation is a skill - just like driving. It can be scary at first, but with a bit of knowledge and practice, it can become easy and even enjoyable. And since I have tried to set up your business so you only do work with your "fans", sales and negotiation should involve way less pain and frustrati…
The Art of Negotiation - From Lead to Client
Rocking Your First Photo Shoot
4 Lectures 12:07

In this video I teach you how to take care of the little things to turn your client into a RAVING FAN. 

Secret Equation to Creating Raving Fans

In this video I give you my words of wisdom on the technique you should use on your first gig. Hint: I want you to minimize RISK.

Words Of Wisdom On Technique

Editing is a very important part about being a professional photographer. In this video I share my wisdom of what you need to know for your first gig.

The Money Is In The Post Processing

In this video we look at some options on how to get products (prints and/or images) to our client.

Handing Over The Goods And Getting Paid
That Was Fun - Let's Do It Again!
4 Lectures 08:10

In this video we're going to use the power of reflection to look at the things that went well with our first gig, and the areas that we need some improvement on.

Reflect On Your First Gig

I this video I talk about the importance of collecting testimonials to build your new photography business.

A New Hobby - Collecting Testimonials

In this video I encourage you to raise your prices as you get more gigs. 

Raise Your Prices And Do It Again

Congrats! You have finished the course, and hopefully used the information to push away your fears to land your first paying photography gig. Thanks for being such a great student!

Final Words
Interviews with Pro Photographers
2 Lectures 01:01:40

In this interview with Melissa Welsh, we talk about:

  • The business/entrepreneur mindset --- providing service and value
  • Moving (quickly) from “free” to paid work
  • Building your photography skills and your business skills
  • Choose a photography career to be happy, not to make a tonne of money
  • Valuing your work
  • Being a “professional” from Day 1
  • The best way to discount your fees when starting out
  • Managing client expectations
  • Understanding and leveraging your assets
  • The value of being a member of a professional photographers association
  • Getting out of the entry level market
You can find Melissa at

Other resources mentioned in the interview --- Professional Photographers of Canada (

Interview with Melissa Welsh
About the Instructor
Ryan Oakley
4.6 Average rating
323 Reviews
26,588 Students
3 Courses
Photography Nerd, Entrepeneur and Teacher On The Side

Hi there,

My name is Ryan and I'm a professional engineer - but I'm also an entrepreneur and photographer (on the side).

I enjoy teaching here on Udemy and am thrilled when I receive 5 stars and wonderful comments like the ones below from my students. Helping people is something I just love to do.

If you're one of my students - thank you. It's an honour to be your teacher. :)

Please feel free to get in touch with me, I'd love to hear from you.



A sample of comments from my students:

"Extremely helpful and will save me a lot of time" - Mikki Couch

"Very easy to follow" - Paul Robinson

"Well explained and to the point" - Vic Zubakin

"Simply the best teacher" - Dalida Innes

"It's rare to find a guide this helpful and informative." - Sean Ibison