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|Section 1: Planning Your Book|
|Even before you start planning and writing your book, you want to understand how it fits into the big picture of your life, to make sure you end up with the right book!|
|Most people are capable of writing lots of books, and have too many ideas. Here, you will learn to pick the best idea to get started with now.|
|There are lots of reasons to write a book - income, fame, personal satisfaction. In this lecture, you will learn to assess your real reasons for writing, and the ones that will help you get on track and stay there.|
|Some people write books without help, but increasingly people are using the many resources available out there. Learn how to get the right help at the right time, to save time, money and heartache.|
|A book can achieve great things for you personally, and for your business if you have one. Learn how to make it work for both.|
|Your target readers will get a lot more from your book if you take the time to think about what they are like and what they need. Learn how to create a profile or persona that will keep your book on track.|
|Every book should have a main concept, but often authors try to achieve too many things with one book. In this lecture, I teach you how to select the best concept and make it strong.|
|What are the other books in your category and do they matter? How can you ensure yours is unique? Find out here.|
|It's hard enough to find time and space in your life to get your book written. I give you my best tips for success here.|
|A good book plan and outline can save you many hours of work. In this lesson, you will learn how to get it done and know when you are finished and ready to move to the next stage.|
|A title is the first thing that people see and ear, but so many books miss out on the chance to really make theirs work for them. Learn how to pick the best title for your book.|
|With the growing popularity of ebooks, many people are confused abut whether to print books or just publish electronic versions. Learn how to assess what is right for you, your market and your book.|
|Bestseller. It's one of those trendy words that makes everyone crazy. Is it hard to become a bestselling author? Is it important or even worth it? What does it mean anyway? Get these questions, and more, answered in this lesson.|
|Quiz 1||5 questions|
|Section 2: Writing Your Book|
|Should you write in the mornings or the evenings! Mondays or Saturdays? You definitely need a writing schedule of some kind, and this lesson will help you create the best one for your needs.|
|The first draft is a key milestone which most aspiring authors never even reach! But without a first draft, further drafts are impossible. Learn how to get to a completed draft quickly and easily.|
|The inner critic is that little voice that says 'Who are you to write this?' and 'Will people read it or like it?' The voice is always there, and writing a book can bring it out fiercely. Learn how to cope and write your book, despite your inner critic.|
|Ghostwriting is having someone else write your book. Learn the facts about it, so you can decide for yourself.|
Voice and tone are so important; they can make a book sing or fall flat. Learn how to choose the perfect way to get your message across.
|Should you aim for 80 pages? 150 pages? 300? It's a big decision, and you need to get it right. Learn how in this lesson.|
|You can write your book in the present tense or past tense, and each would turn out very different. There are some decisions to make, and this lesson will help you make them.|
|Do you have string opinions? Should you put them in your book? And if so, how far should you go, so that you get your point across without offending people? This is exactly what you will learn about here.|
|Facts tell, stories sell. You want to use stories in your book, but the right stories and in the right way. You will learn how to do this here.|
|A picture can be worth a thousand words, but only if it's the right picture, and used in the right way. Learn how to use illustrations effectively in your book.|
|A pen name, or pseudonym, can be appealing for people who don't want to use their real names in their work. But there can be pitfalls too. You will learn how to choose what is right for you.|
|When your first draft is complete, you will need to go through it and make it better. But many people fall down at this step, taking months or even years to do it, and sometimes never getting it done. Then the book can never be published :-( Learn the process I've developed to help you get your first draft tidied up and ready for the next stage!|
|Do you need to do research for your book? How should you do it, and when? Learn techniques that really work, so you can do any research well and successfully.|
|What should you do with random thoughts that occur to you while writing? Stop and follow them? Ignore them? Learn how to stay on track while listening to new ideas that might occur to you.|
|You need some feedback from others before you release your book to the world. Learn whom to ask, when and how to get helpful feedback to make your book even better!|
|At some point, you are going to draw that line and say your book is done. Learn how to decide when you are ready to release it, and how to make sure it is ready to go.|
|Section 3: Editing Your Book|
|You are one of the editors for your book. Learn how to get the balance right so you can critique your own work without being overly harsh.|
|Many authors are looking for others to say whether their work is 'good' or 'good enough'. Learn how to use other people's opinions in the right way.|
|Professional editing is essential these days. If you've gone to the effort of writing your book, you don't want it going to print with typos and errors! Learn how to get the professionals to make your book even better.|
|You have gone as far as you can with the book. Now it needs those last touches before it gets published.|
|There are different kinds of editing available. Learn how to get the right one for your book.|
|Let's talk about the costs of editing and the different ways in which editors charge.|
|The final point on editing is that it needs to be suited to your market. Learn to assess and achieve the outcome you want.|
|Section 4: Designing and Publishing Your Book|
|Got design ideas for your book cover and interior? Great, but unless you are an experienced book designer, you may be coming up with ideas that won't work and could even hurt book sales.|
|Learn what professional design is all about and why it is essential when publishing books today.|
|Some books can be designed in a week, while others take months. Learn why this happens and the elements that make up design and production.|
|How much should you pay for good book design? Is it worth it? Find out here.|
|If you are lucky enough to have a professional book designer doing your book, you want to work with them in the right way. Learn how to get the most from the relationship.|
|I'm sure you have noticed that books come in lots of shapes and sizes. The information I share here will help you choose the right format for your book.|
How many copies should you get?Preview
|Have you heard about print on demand? Is it right for your book? Find out what it really means so you can decide for yourself.|
|Seeing one's book on a bookstore shelf is the ultimate goal for many authors. However, it is getting harder than ever to achieve. Learn why, and how to make the best of the situation.|
Designing and Publishing
|Section 5: Launching Your Book|
|Is there a right, or even a perfect, time to launch a book? Find out here!|
|There are certain things an author can do to improve the success of his/her book launch. Learn what those things are so you can be one of the winners!|
|In this lecture, I explain online launch activities vs. offline activities, and how to use them for maximum success with your own book launch.|
|In this lecture, I talk about the cost of various launch activities, so you can plan and budget.|
|Here I talk about events that you could hold or attend, to launch your book, as well as other ideas you may not have thought of.|
|Would you like the media to feature you and your book? I hope so, because that could lead to lots of sales. Learn how to be attractive to the media, so they do make a fuss about you and your book.|
You can create special offers that will drive sales of the book. Learn how here.
You need sales and distribution in order to get books out to stores and end users. Learn what the options are.
|If you are a speaker or want to become one, there are many ways you can use your book for even greater success. I explain how speakers can use books to their advantage.|
|Pricing is so important and you want to get it right! Too high or too low and you could lose sales. Learn how to achieve the right price for your book.|
|Section 6: Promoting Your Book|
|You will want to do enough promotion so that people know about the book, but not so much that they get sick of hearing about it! Learn how to get the balance right.|
|There are some places to promote your book that will get you a much better result. Learn how to do it better and smarter.|
|This lecture gives you ideas about who can be involved in your book promotion, so that you don't have to do it all yourself.|
|Learn exactly when you should start promoting, and keep promoting, your book.|
|You can pay for certain promotional programs, but I don't want you to pay too much! Learn about the options so you can decide what you want to do.|
|Reviews are essential because they give would-be buyers confidence and encourage them to get your book. Learn how to get more reviews.|
|You may have spent your hard-earned money on your books. So should you give any away? If so, how many? Learn how to give books away strategically so you get something in return.|
|I want you get a return on the time, effort and money you have spent on your book. Luckily there are lots of ways to get this return, and I teach you about some of the best ones here.|
|Video is fast becoming the best way to interact with people online. You must take advantage of this medium and use it to promote and sell books, as well as to engage with your readers! I go through some easy to implement ideas in this lecture.|
|Quiz 6||5 questions|
|Section 7: And Finally...|
Mindy says, "Goodbye for now - and good luck!"
|Section 8: Bonus Material|
|Lecture 66||1 page|
|An opinionated article about writer's block...|
|Lecture 67||2 pages|
|Another opinionated article by Mindy, this time railing against the subjective, critical nature of the traditional publishing industry.|
|Lecture 68||2 pages|
|Mindy gives you a step-by-step approach to achieving credibility, and, more importantly, profitability|
Mindy Gibbins-Klein is an International Speaker & Executive Coach specializing in turning experts into thought leaders and published authors. Mindy has authored and co-authored seven books, and her flagship book, 24 Carat BOLD has been called ‘practical and inspiring’ by Seth Godin.
A native New Yorker, Mindy currently resides in the UK where she operates two businesses. She is Founder and CEO of The Book Midwife® book coaching company and Panoma Press publishing house. She has an enviable list of than 500 published clients who have become real thought leaders and successful authors.