A lot of website owners are suspicious of Google's motives for offering Google Analytics and look for an alternative. A very popular alternative is Yandex Metrica. This course will show you how to set up Yandex Metrica tracking on your own website, and use the Dashboard to investigate, track and even spy on your website visitors.
Watch over the shoulder as a visitor arrives
What would you give to be able to watch over the shoulder as someone arrives on your site? Yandex Metrica actually gives you that ability with it's Webvisor technology. You can see a replay of every visit showing exactly what the visitor did, where they clicked, where they spent the most time, and what they skipped over. What would you do with that information? Modify your pages perhaps to put important calls to action in the areas of the pages that visitors seem to spend the most time looking at?
What's in this course?
This course starts at the very beginning and shows you how to get started with Yandex Metrica. We'll go step-by-step through the installation process to get the analytics code on your web pages. We'll also look at the Metrica Dashboard and how you can customize what is displayed using widgets.
You'll discover how to use the standard reports to see details of:
You'll also learn about:
You'll learn about segmentation. You see, your visitors are made up of "segments" of the population, based on age, gender, location, interests, how they've interacted with your site, and lots more. You have the power to only view specific segments of your traffic. If you only want to see the details of visits by females aged between 18-24, you can do it. Or maybe you want to look at the webvisor recording of visits that lasted less than 20 seconds? Reckon you could use those videos to troubleshoot pages with high bounce rates? I do.
What will you get out of this course?
By the end of this course, you'll finally have your finger on the pulse of your website traffic. You'll know how people are finding your site and what they do while they are there. You'll finally be in control of your website, and be in a position to maximize profits by better understanding the needs and behaviour of your visitors.
Before you start this course, let's have a look at a few specific things related to Udemy itself.
Yandex.Metrica is a fully-featured, free alternative to Google Analytics. This tutorial explains a little about Yandex.Metrica and why you might want to use it for website analytics.
In this tutorial, I'll take you through the easy sign-up process, as well as recommend a little bit of research you can do.
To start tracking your website visitors, you need to add your website(s) to your Yandex.Metrica account.
Now that you have created a counter, you need to insert it into your web site. This tutorial shows you how to do that.
Logging into Metrica will take you to the Dashboard. Let's have a look around the dashboard and also see how easy it is to switch between websites you are monitoring.
The traffic report lets us discover a lot of the fine details about our visitors.
Knowing where and how your visitors are coming to your site are very important. This tutorial looks at the reports dealing with visitor "sources".
The users reports give us more details about the user demographic - geography, age & gender as well as their activity and "loyalty" to our website.
These reports look at the content on your site, and give you a lot of information about popular and unpopular pages.
The technology reports will show you data like which web browsers your visitors are using, the screen resolution of their device, OS and what type of device.
These reports will help you find problems on your site, like the page load time and other server specific data.
Ecommerce is beyond the scope of this course. However, be aware that Yandex has a full feature set and can offer you eCommerce tracking.
For each report, you can edit which metrics are displayed in the tables of data.
When viewing reports, you can split up the data and only look at specific "segments". e.g. If you are only interested in seeing the behaviour of your female visitors, you can get just that data using segments.
Link Maps will overlay clickthrough statistics on the links on your web pages. You can see exactly which links were clicked (and how many time), and which were not.
The click map displays data for the clicks on your web pages. The clicks on ALL elements of the page are recorded, not just links.
The scroll map lets you analyze how visitors use various parts of a web page. Are there any areas they tend to pay more attention to? What about sections that are skipped over? The scroll map can help you identify these areas.
Each counter you create in Yandex Metrica has it's own settings. This tutorial looks at thsee settings.
Goals represent outcomes that you want your visitors to trigger. For example, you might want them to click on a specific link, so tracking the conversion rate of the link would be a good goal. This tutorial shows you the basics for setting up goals.
The conversion report show you the conversions for your various goals.
I run a website called ezSEONews, where I teach my visitors search engine optimization (SEO) skills, and the art of building websites with Wordpress. I have also written and published a number of books that are available on Amazon Kindle and as paperbacks, including best selling books on Wordpress ("Wordpress for Beginners") and SEO ("SEO 2014 & Beyond").
As an ex-schoolteacher, I hope I can make complicated topics simple to understand. I certainly enjoy trying!