Wearable Technology Marketing & Product Strategy Integration

Demystify wearable technologies, so you can begin utilizing Wearables now, as part of your product or marketing strategy
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  • Lectures 32
  • Length 3 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 2/2016 English

Course Description

As marketers and entrepreneurs, staying current on emerging technologies is often pushed to the bottom of your to-do list. Navigating unchartered channels can be tricky, especially if you don't always know what they are or why you’d want to use them. But what if you could use them could stand out from the crowd? Wearable technologies, Virtual and Augmented reality are becoming more and more important for both marketers and product developers.

This course aims to demystify wearable technologies, so you can begin utilizing them now, as part of your product or marketing strategy. Wearable technology is widely forecast to be one of the most disruptive technology developments since the smartphone. Juniper Research forecasts the wearable market to grow from $1.4 billion in 2014 to $19 billion by 2018. Can you really risk not considering this rapidly growing opportunity?

Why this course?

Versastyle Consulting has extensive expertise in digital marketing strategy, product management, eLearning, animation, web/app development and wearable technologies. This diverse experience provides insights from different angles, which dramatically benefits your learning process. After completing this course you will hold a competitive advantage over others and will be able to add tremendous value to your clients by integrating wearables into your strategy.

What will I learn?

This course comprised of over 3 hours of content including 30 lecture videos that will provide you with meaningful tools and inspirational case studies, which will allow you to confidently begin exploring wearable technologies.

What am I going to get from this course?

  • An in-depth understanding of what wearables are, who is wearing them, where are they being worn and why it's emerging as an important new marketing channel
  • Gain the background knowledge to have a holistic view of their market growth potential and future integration with the Internet of things
  • Understanding of the breadth of opportunity afforded by virtual/augmented reality towards the breaking down of barriers between online and physical worlds
  • Important considerations to successfully integrate wearables into your product or marketing strategy and how to measure success
  • Knowledge of tactics to not only to advertise through wearables but use them to gain market intelligence, extend your brand's experience, create innovative marketing campaigns and gain sentiment through reducing friction
  • Have a clear sense of the design best practices and limitations of each device to inform your creative decisions
  • 30 Lectures of quality, fully animated videos with tons of useful examples, case studies and interviews with marketing and wearable technology professionals
  • Be inspired by real world case studies showcasing industry leaders to gain the confidence to implement wearable technologies into your strategies now!
  • What are the requirements?

    • You should already be familiar with the basics of building a marketing or product strategy.

    What am I going to get from this course?

    • Have an in-depth understanding of what wearables are, who is wearing them, where are they being worn and why it's emerging as an important new marketing channel
    • Gain the background knowledge to have a holistic view of their market growth potential and future integration with the Internet of things
    • Understanding of the breadth of opportunity afforded by virtual/augmented reality towards the breaking down of barriers between online and physical worlds
    • Important considerations to successfully integrate wearables into your product or marketing strategy and how to measure success
    • Knowledge of tactics to not only to advertise through wearables but use them to gain market intelligence, extend your brand's experience, create innovative marketing campaigns and gain sentiment through reducing friction
    • Have a clear sense of the design best practices and limitations of each device to inform your creative decisions

    What is the target audience?

    • Start Ups, Entrepreneurs and Business owners with some knowledge of digital marketing, who are keen to learn more about using wearable technologies as a potential channel
    • Digital marketing professionals who want to improve their marketing efforts through the use of emerging technologies
    • Social media professionals, who want to deepen their marketing platform offerings, to increase the value of their service offerings
    • Executives and Product Managers who would like an overview on what wearables are, and how they can take advantage of them to increase internal productivity, brand sentiment and loyalty, as well as gain marketing intelligence about customers for future marketing and product development.
    • This course will also help Students or anybody looking to develop a digital marketing strategy and want to learn how to optimally use this unique channel to engage their target prospects

    What you get with this course?

    Not for you? No problem.
    30 day money back guarantee.

    Forever yours.
    Lifetime access.

    Learn on the go.
    Desktop, iOS and Android.

    Get rewarded.
    Certificate of completion.

    Curriculum

    Section 1: Course Objectives & Outline
    Who Should take this course?
    Preview
    01:24
    06:26

    Meet the instructor, learn more about the contents of the course and what the learning objectives for each module are.

    Section 2: Overview: Introduction to Wearables
    What is wearable technology?
    Preview
    02:47
    02:39

    Wrist-wear which includes items such as smartwatches and fitness bands, that are worn on your wrist to either display or gather data or both.

    04:04

    Head-wear includes devices worn on the user's head or face such as smart glasses, virtual reality googles and even headphones.

    02:59

    This category is broad covering everything from smart fabric, jewelry and even tattoos!

    01:51

    So who is currently wearing these technologies and who does the industry anticipate will soon be wearing them?

    4 questions

    Test your knowledge of the basics.

    Section 3: Importance of Wearables for future marketing or product strategy planning
    Market Growth
    03:18
    05:15

    Wearable technologies have strong potential, if widely adopted, to create a disruptive change in the way many organizations advertise.

    07:35
    When is the right time to begin either planning or using wearable technologies in your marketing or product strategy?
    2 questions

    Test your knowledge of the importance of wearable technology as a new channel.

    Section 4: Strategies and tactics to employ for different target markets & objectives
    Intro to Strategies & Tactics Module
    06:00
    05:55
    • Behavioural marketing (use wearable sensors to predict mood, context, interest level)
    • Improve their service delivery (IoT, sensors, location, personalization)
    • Predictive offers (anticipate preferences, when need to replenish, best time to target)
    12:29
    • Payments via wearables like smartwatches and smartglasses
    • Reinforce positive saving patterns to help make connections between purchases and savings
    • Price adjustment strategies based upon geo-location
    05:36
    • Enhance in-store experiences to add value through virtual demos, information and visualization of personalization of how product would work for them
    • Combine being able to see & feel the product in-person with salespeople who have data about an individual and immersive experiences to have greater persuasion power than lower online
    • Enhance experience of physical space through AR/VR to add value beyond the real world experience
    18:57
    • New customer experiences to build brand sentiment
    • Expand the engagement length of experience
    • Off-line Showrooming and Tangible experiences
    • Customer advocacy and relationship building
    • Educational experiences
    • Data immersion
    • Product design and market research
    • Virtual billboards, ad spaces and product placements
    • Product extension
    • Visual Storytelling
    12:30
    • Extending the physical value proposition of the product with a dynamic, wearable digital value proposition
    • Products acting as interactive media channels
    • Connectable products will uncover new marketing data
    • Custom branded cardboard viewers
    • Designer wearables
    08:09
    • Reduce operation costs by optimizing internal performance
    • Use contextually aware data to enhance productivity and customer satisfaction through delivery of more timely and personalized approach
    16:59
    • Reduce friction in accessing, using and paying for a product or service
    • Increase predictability, convenience and flexibility in offering options that meet the specific needs of each individual
    • Use data to offer digital concierge services to customize experiences and offers to increase customer loyalty
    06:21
    • Pay-per-gaze compensation model by tracking where users look
    • Make intelligent inferences as to the wearer’s emotional state, how long a user looks at an ad but also the degree and type of emotions it elicits.
    • Motivate behaviour change through tracking and rewarding desired actions using point based system to earn perks or competitive motivation amongst peers
    Section 5: Considerations when developing for wearables
    03:10
    • Fashion and Social Norms
    • Form & Function of designing for smaller screens, lower processor power and battery life
    07:17
    • Architecture of wearables
    • Sensing Capabilities
    • User interactions: Gestures and action based events
    • Additional Hardware inputs
    • Best Practices
    05:04
    • Labels
    • Images
    • Groups
    • Tables
    • Buttons
    • Switches
    • Sliders
    • Dates & Timers
    • Static Cards
    • Menus
    05:52
    • Hierarchical
    • Page-based
    • Modal Sheets
    • Interface and layout guidelines in general
    • Layout Guidelines
    • Color and Typography
    • Animations
    • Branding
    03:47
    • Voice Search
    • Knowledge Vault
    • Opportunities for local relevance
    06:55
    • Personalize interactions to prevent alienating audiences
    • Predictive Information & Easy Navigation
    04:03
    • Be Legible and Clear
    • Other Best Practices
    • Creating Good Content
    • Bad content attributes
    05:02
    • Integration & interoperability
    • Smart Homes
    • Conclusion of Design Section
    Section 6: How to enhance wearable engagement with your target audience
    05:37

    Understand your target market’s demographics, interests, media consumption habits, social behaviors, and motivation for purchasing your product/service.

    04:40

    Key Questions

    • What are your objectives?
    • What is the optimal context and timing for your product or service? Is your product or service best suited for use on a personal computer or mobile application?
    • Also think about how context depends not only on location and buying stage, but also on time of day, proximity to other resources, activity, and/or mood?
    • How do your messages look?
    • Does your app or marketing message provide a “just-in-time” benefit?
    03:34

    Key Questions

    When defining your marketing and content strategy, ask yourself these questions for each of target markets.

    • Is there value I can create or derive from using wearables as a channel, to either market to or gain market intelligence from this target group?
    • Is there a unique, useful and entertaining way I can use this channels distinct form and functions?
    • Where is this target group already active on line, what are their habits, when are they engaging and what contextually relevant information should I be considering when developing content for them?
    • When is the right time for my brand to begin experimenting with wearables given our objectives, core capabilities, resources and target market?
    02:49

    High level look at which aspects we recommend that you spend a bit more time on, than you would for your typical campaigns.

    Section 7: Conclusion
    02:44

    Now that you have built up a solid foundation, we'll provide you with some recommendations on where to go to further hone your skills.

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    Instructor Biography

    Chimeren Peerbhai, Wearable Technology Enthusiast

    My name is Chimeren and I'm absolutely passionate about wearable technologies. I'd say I'm a futurist, an early adopter, digital strategist and overall tech enthusiast at heart. But besides my obvious passion for all things digital what gives me credibility to teach this course?

    Well, I've had an interesting career path and have played roles from starting as a technology designer and developer, to progressing on to found my own successful creative agency in Los Angeles and later moving into the corporate world, fulfilling roles from senior eLearning developer to interactive creative director. Prior to these roles, I worked as a global digital strategy manager for a Fortune 500 company and was in charge of conception and roll out of digital and social strategy road maps across 5 divisions in over 130 countries. I've also been a director of product management for a London based digital healthcare company developing software products that incorporate machine learning, wearables and applications to help patients with neurological diseases. So I've had some experience both in marketing for large enterprises and developing new products tied to wearables within mid-size companies.

    In addition, I've recently completed my MBA master's of business administration program, which allowed me to spend a large amount of time researching wearable technologies and interviewing key industry leaders, as part of my dissertation on wearable technologies. My dissertation ultimately led to me being awarded distinction and was published by my university. I feel that this diverse experience has put me in a unique position to have many insights from different angles to help brand's approach integrating wearables into their current business and marketing plans. Which is why I formed Versastyle Consulting and have developed this course in which I hope to share with you my insights gained from extensive experience across functions covering creative, technical development, marketing and business strategy that I hope you will derive value from.

    I'm here to take you on a journey, to help you imagine a future world. As well as, help your brand explore exciting new marketing channels and ways to create more engaging and relevant customer experiences, so your consumers will love your brand! So let's begin our journey together!

    Ready to start learning?
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