As marketers and entrepreneurs, staying current on emerging technologies is often pushed to the bottom of your to-do list. Navigating unchartered channels can be tricky, especially if you don't always know what they are or why you’d want to use them. But what if you could use them could stand out from the crowd? Wearable technologies, Virtual and Augmented reality are becoming more and more important for both marketers and product developers.
This course aims to demystify wearable technologies, so you can begin utilizing them now, as part of your product or marketing strategy. Wearable technology is widely forecast to be one of the most disruptive technology developments since the smartphone. Juniper Research forecasts the wearable market to grow from $1.4 billion in 2014 to $19 billion by 2018. Can you really risk not considering this rapidly growing opportunity?
Why this course?
Versastyle Consulting has extensive expertise in digital marketing strategy, product management, eLearning, animation, web/app development and wearable technologies. This diverse experience provides insights from different angles, which dramatically benefits your learning process. After completing this course you will hold a competitive advantage over others and will be able to add tremendous value to your clients by integrating wearables into your strategy.
What will I learn?
This course comprised of over 3 hours of content including 30 lecture videos that will provide you with meaningful tools and inspirational case studies, which will allow you to confidently begin exploring wearable technologies.
What am I going to get from this course?
Wrist-wear which includes items such as smartwatches and fitness bands, that are worn on your wrist to either display or gather data or both.
Head-wear includes devices worn on the user's head or face such as smart glasses, virtual reality googles and even headphones.
This category is broad covering everything from smart fabric, jewelry and even tattoos!
So who is currently wearing these technologies and who does the industry anticipate will soon be wearing them?
Test your knowledge of the basics.
Wearable technologies have strong potential, if widely adopted, to create a disruptive change in the way many organizations advertise.
Test your knowledge of the importance of wearable technology as a new channel.
Understand your target market’s demographics, interests, media consumption habits, social behaviors, and motivation for purchasing your product/service.
When defining your marketing and content strategy, ask yourself these questions for each of target markets.
High level look at which aspects we recommend that you spend a bit more time on, than you would for your typical campaigns.
Now that you have built up a solid foundation, we'll provide you with some recommendations on where to go to further hone your skills.
My name is Chimeren and I'm absolutely passionate about wearable technologies. I'd say I'm a futurist, an early adopter, digital strategist and overall tech enthusiast at heart. But besides my obvious passion for all things digital what gives me credibility to teach this course?
Well, I've had an interesting career path and have played roles from starting as a technology designer and developer, to progressing on to found my own successful creative agency in Los Angeles and later moving into the corporate world, fulfilling roles from senior eLearning developer to interactive creative director. Prior to these roles, I worked as a global digital strategy manager for a Fortune 500 company and was in charge of conception and roll out of digital and social strategy road maps across 5 divisions in over 130 countries. I've also been a director of product management for a London based digital healthcare company developing software products that incorporate machine learning, wearables and applications to help patients with neurological diseases. So I've had some experience both in marketing for large enterprises and developing new products tied to wearables within mid-size companies.
In addition, I've recently completed my MBA master's of business administration program, which allowed me to spend a large amount of time researching wearable technologies and interviewing key industry leaders, as part of my dissertation on wearable technologies. My dissertation ultimately led to me being awarded distinction and was published by my university. I feel that this diverse experience has put me in a unique position to have many insights from different angles to help brand's approach integrating wearables into their current business and marketing plans. Which is why I formed Versastyle Consulting and have developed this course in which I hope to share with you my insights gained from extensive experience across functions covering creative, technical development, marketing and business strategy that I hope you will derive value from.
I'm here to take you on a journey, to help you imagine a future world. As well as, help your brand explore exciting new marketing channels and ways to create more engaging and relevant customer experiences, so your consumers will love your brand! So let's begin our journey together!