Make Powerful Short Video and Animation For Social Media
4.9 (38 ratings)
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Make Powerful Short Video and Animation For Social Media

Learn how to use lean, mean short video and animation across social media to boost your online reach and impact
Bestselling
4.9 (38 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
922 students enrolled
Last updated 6/2017
English
Current price: $10 Original price: $125 Discount: 92% off
2 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 5 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create an effective and powerful animation or video that will speak to and engage your audience in only 30 seconds (or less).
  • Understand the huge benefits of animation and video social media marketing on Twitter, Facebook, Youtube, and more.
  • Add powerful animated/video messages to a wide range of social media platforms with a deeper understanding of each platform's specific quirks and opportunities.
  • Get started making your first video business card, animated gif, video intros and outros, and closed captions.
  • Dive into a range of possible animation and video tools and techniques to help inspire your own creative process.
View Curriculum
Requirements
  • No special materials, knowledge, or software is required to take this course. However students who already have some basic video, animation, or social media experience will have an easier time jumping in and getting straight to work.
  • This course covers a wide range of broad concepts, tools, and techniques related to video, animation, and social media. However those looking for in-depth specifics on one particular social media platform or software package should consider taking one of our other courses or looking for more comprehensive resources.
Description

Are you ready to create a powerful short video or animation you can use online across a variety of social media platforms that will help boost your brand, spread your message, and have a wider reach and impact?

This course is for anyone who wants to craft more effective multimedia messages that generate greater support, awareness, clicks, and donations/sales for your cause, business, or product online.

Here's what you will take away from this course:

  • Create an effective and powerful animation or video that will speak to and engage your audience in only 30 seconds (or less).
  • Understand the huge benefits of animation and video social media marketing on Twitter, Facebook, Youtube, LinkedIn, and more.
  • Add powerful animated/video messages to a wide range of social media platforms with a deeper understanding of each platform's specific quirks and opportunities.
  • Get started making your first video business card, animated gif, video intros and outros, and closed captions.
  • Dive into a range of possible animation and video tools and techniques to help inspire your own creative process.


This step-by-step, clear, and easy to follow course will show you how and why you should make short video and animation for use online. We'll discuss what your goals should be for planning them, what to say, and how to end them so your viewers will take action. 

We'll also get into all the various social media platforms and how you can harness the power of each one to get your videos out there, online, and going viral.

We are two animators and multimedia practitioners with decades of collective experience teaching offline and online to a diverse group of students from around the world. We use our custom teaching approach to turn complex information into something simple, memorable, easy-to-understand in as short amount of time as possible to ensure that you get the most important, relevant, and useful information that can be applied immediately to your art, work, and everyday life.

Anneke Camstra is an artist and animator with a 30+ year career in the art world, and an avid promoter of DIY animation and video by teaching a variety of animation software programs and techniques on Udemy in 13 courses. Her main message is that "The new software is very democratic... allowing you to make videos,  messages, animations, eCards, promo's, explainer videos and much more the easy way. You don't need to hire expensive experts anymore. Now you can do it yourself!"

Kristen Palana, MFA, is a former tenured Associate Professor of Digital Media and Program Director of Film & Digital Media at The American University of Rome (2006-2016) and a practicing award-winning multimedia artist. She's been advising BA, BFA, and MFA students since 2000 to craft better, more powerful multimedia messages for use online and offline. She also assists 25K+ online students around the world since 2014 through courses on graphic & web design, illustration & digital painting, animation, video, crowdfunding, influence, creativity, and more. Kristen currently serves as a Visiting Associate Professor of Digital Media at the brand new American University of Myanmar in Yangon, Myanmar (Burma).

New bonus lectures and resources will continue to be added and timely advice will be provided in the discussion forum. We love to help and always respond to inquiries and discussions ASAP.

Please Note: All students who enroll in this course also will receive periodic free and discounted access to our other top-rated current and upcoming courses.

You have a 30-day, 100% money-back guarantee with no questions asked so you have nothing to lose. We make ourselves available so you will have access to us if you have questions or need specific feedback along the way.

Empower yourself now by enrolling in this course and join our growing learning community! Click the "Take This Course" button in the upper right corner and let's get started boosting your social media influence today.

Who is the target audience?
  • This course is for anyone looking to know more about the marketing potential of short video and animation across a wide array of social media channels.
  • This course was made with social media beginners and novices, small business owners, and entrepreneurs in mind.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
51 Lectures
03:06:44
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Introduction, Welcome, and Getting Started
4 Lectures 13:08

Welcome to the course! Please allow us to introduce ourselves and let you know what this course is about, who it's for, and how we can best help you.

Preview 01:50


This lesson will show three examples of effective 30 second videos made by Kristen Palana as well as students from her "Introduction to the TV Commercial" course at The American University of Rome.

Samples of Effective 30 Second Animated and Video Messages (Kristen)
05:11

Samples of Effective 30 Second Animated Videos (Anneke)
02:34
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How to Craft a Winning Short Video (Preproduction and Writing)
2 Lectures 08:42

In this lecture we'll discuss why it will help you and your business or bottom line to be able to make lean, mean videos in 30 seconds or short videos in general. We'll discuss important characteristics of short videos and which elements you must be sure to include, time limitations or not.

Preview 02:56

In this lecture you will get a behind-the-scenes look at how Kristen uses simple iMovie trailer templates to make quick and dirty (but VERY effective) short promo videos for her online courses. She'll show you how she created a storyboard and structure for her "Give Your Website a Makeover: Divi Wordpress Theme" course. Here she thinks about her ideal target student (someone not happy with their current website), identifies their pain point (they don't know how to fix their site or where to start), and finally presents her course as the ideal solution to their problem.

You can watch the finished video by clicking on the link in the resources/downloads tab or just search "Palana Divi promo" on Youtube.

This lesson was adapted from Kristen's short but complete course on making quick and dirty promos in under 1 hour.

The Planning of a Short Promo Video (iMovie Case Study with Kristen)
05:46
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Challenge 1. Worksheet for Planning and Examples of Easy Video Production
5 Lectures 11:05

In this lecture students will ask themselves important questions they can use to help write a short but effective video or animation for use on social media.

Now It's Your Turn. Worksheet For Planning an Effective Short Video
02:30

A Script of Four Steps (Anneke)
01:18

Is There an Easier Way to Get a Script? (Anneke)
01:21


Make an Animation From Your Voice-over (Anneke)
03:48

Let's test what you've learned about planning a short video.

Craft and Plan an Effective Short Video -The Quiz
3 questions
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Twitter and Social Media Tips For Success: Getting the Most Out of Your Videos:
4 Lectures 15:24

Two ways to place video on Twitter(Anneke)
05:24

Twitter Video Examples and Tips (Anneke)
04:04

The Shortest Shorts! View a 15 Second Animation Teaser (Kristen's Case Study)
04:36
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Challenge 2: Create a Video Business Card
3 Lectures 16:32

Learn to Introduce Yourself From One of the Masters. (Anneke)
03:59

In this lecture, Kristen creates her very first video business card for her social media pages. Learn what went well, what could be better, and get a rundown on the do's and don'ts for creating an effective 30 second video business card that you can start using ASAP.

Preview 08:34

Let's test you on what you've learned so far.

The Video Business Card Quiz
2 questions
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Facebook: Lets Rock and Roll!
9 Lectures 26:57
What is Facebook All About (Anneke)
02:18

A Few Tips for Video on Facebook (Anneke)
01:34

How to Place Your Animation on Facebook with Handbrake Compression (Anneke)
01:54

A Simple Animation Went Viral (Anneke)
02:41

Teach Something on Facebook (Skillshare Example With Anneke)
02:25

A Complete Workout in Under Two Minutes: Animated for Facebook (Anneke)
04:49

Let's Analyze a Very Short Facebook Ad (Anneke)
03:24

The Easiest Way to Make a Video: Use a Template in Powtoon (Anneke)
04:58

Learn from Leonardo Da Vinci.
02:54
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Challenge 3: Make an Animated Gif
4 Lectures 27:22
Examples of Great Animated Gifs for Your Inspiration (Anneke)
05:02

Make Animated Gif in Whiteboard Animation and Upload it to Facebook (Anneke)
02:50

This is a lesson from my in-depth Web Design Foundations course, Web Snax: Super Simple Recipes For Easy Website Design. This lesson will walk you through creating your first basic animated Gif using Adobe Photoshop. (*Remember, you can always get 30 day free trial versions of Adobe software at adobe's website.)

How to Create a Simple Animated Gif in Photoshop (Kristen)
11:23

This is a lesson from my in-depth Web Design Foundations course, Web Snax: Super Simple Recipes For Easy Website Design. This is a simple, cheap, and easy way to make a slideshow for your website or social media pages without needing to get into WordPress plugins or anything else. All you need are your images and Photoshop. (*Remember, you can always get 30 day free trial versions of Adobe software at adobe's website.)

How to Create a Quick & Dirty (But Beautiful) Animated Gif Slideshow (Kristen)
08:07

Let's test what you've learned about animated gifs.

The Animated Gif Quiz
2 questions
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Youtube and Vimeo: Options for Private Sharing, Channel Trailers, and More
2 Lectures 10:08

This lesson will talk about the odd benefits of NOT trying to go viral via various private video sharing options. We'll also get into how many filmmakers, animators, and artists prefer Vimeo over Youtube and go over some of the pros and cons of Youtube vs. Vimeo,.

Youtube Vs. Vimeo and The Benefits of Private Sharing (Kristen)
05:46

In this lesson, Kristen will show you how she used her video business card as her Youtube channel trailer as well as discuss some other tips for making the most of your video and Youtube channel.

Use Your Video Business Card as Your Channel Trailer & Other Tips (Kristen)
04:22
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Challenge 4: Making an Intro and Outro for your Youtube Video's
6 Lectures 26:12
Why an intro and outro for your videos on Youtube? (Anneke)
02:01

Four Ways to Have Your Intro and Outro Made For You Starting at 5$ (Anneke)
06:32

Make an Intro in Powtoon (Anneke)
05:35

Make an Intro and Outro Based on One Template Slide in Explaindio (Anneke)
03:24

Make a Whiteboard Intro in Sparkol (Anneke)
04:55

You don't need to animate or film anything to have a strong intro/outro. You can also use a simple still image to get the job done. Here Kristen explains the logic and reasoning behind her still-image simple intro/outro. Grab your popcorn and listen up because there are a few focus/energy related fun-facts that can help you keep your viewers on their toes.
Please note this particular intro/outro does NOT have a call to action. It's just used as a calling card within Kristen's online courses.

Make a Simple Intro or Outro With Just a Still Image (Kristen)
03:45

Let's test what you've learned about making intro/outros for your videos.

The Intro/Outro Quiz
2 questions
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Linkedin and Your Short Videos
2 Lectures 07:03
How Not to Present Yourself on Linkedin (Anneke)
02:25

In this lesson Kristen will demonstrate how she added her video business card to her LinkedIn profile and discuss some platform-specific considerations related to LinkedIn.

Adding a Video to Your LinkedIn Profile (Kristen)
04:38
3 More Sections
About the Instructor
Anneke Camstra
4.7 Average rating
354 Reviews
8,594 Students
14 Courses
Teaching Entrepeneurs Animation: The Easy Way To Use Video

If you need short videos.

If  you don't want to be in front of the camera. 

But you still need that , fast, easy cheap and  professional video, then I have a solution:

Let me teach  you step by step the easiest way by using animation softwares. The result is entertaining, to the point and very effective.

The tools that are available now simply did not exist 2-3 years ago. Only highly paid specialists could make these animations. But now you can too!

In my 30+ year career in the art world, I was surprised to find software that allow you to make videos messages, animations, eCards, promo's, explainer videos and much more.  Here’s the best news: they are very affordable.

But don't believe me, try it out for yourself in the new animation software like Explaindio, Powtoon, VideoScribe, Go Animate and a few more.

My courses will make it as easy as possible for you to start. You will enjoy the process because creating animations is really a lot of fun. My lessons are step-by-step over-the-shoulder videos; you cannot go wrong. And, I will answer questions that you post in the questions area.

Artist and teacher since more than 30 years, working with artists from all over the world,  in squatted studios in the Bijlmer, Amsterdam 

Housebuilder and expat in Portugal and France.

Proud citizen of Amsterdam, in the Netherlands.

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#Experienced  teacher on Udemy with 14 courses 

# 8500 students

# over 300 reviews

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Don’t wait. Take one of my courses now. You’ll be delighted that you did. I’ll see you inside the courses.

Let me teach you animation!

Anneke Camstra

Kristen Palana
4.5 Average rating
1,131 Reviews
30,639 Students
20 Courses
Professor, Award-Winning Artist, & Digital Do-Gooder

My goal is to empower ordinary people to do extraordinary things.

Since 2000 I have been teaching graduate and undergraduate university students and adult learners in North America, Europe, Africa, and Asia. I currently live and work in Yangon, Myanmar (Burma) and am an Associate Professor of Digital Media at American University of Myanmar

I also lead dynamic workshops and master classes locally and internationally. Recent clients include The UN's World Food Programme (Myanmar), Addis Ababa University (Ethiopia), Mango Group (Myanmar), and The American University of Rome (Italy).

I'm an American/Portuguese multimedia artist and educator and a former tenured Associate Professor of Digital Media (2006-2016) at The American University of Rome where I also co-founded and directed its Film and Digital Media Program.

Besides teaching tens of thousands of students at Udemy and other online platforms since 2014, I'm also a Course Facilitator for the UN-mandated University for Peace (Costa Rica) through their Centre For Executive Education.

My work is exhibited internationally and online and has received a number of awards. I received my MFA from Pratt Institute in Computer Graphics and Interactive Media and also hold a BFA in Painting from Massachusetts College of Art and Design.

I love taking complex topics and making them simple. 

What can I help you with today?