Are you ready to create a powerful short video or animation you can use online across a variety of social media platforms that will help boost your brand, spread your message, and have a wider reach and impact?
This course is for anyone who wants to craft more effective multimedia messages that generate greater support, awareness, clicks, and donations/sales for your cause, business, or product online.
Here's what you will take away from this course:
This step-by-step, clear, and easy to follow course will show you how and why you should make short video and animation for use online. We'll discuss what your goals should be for planning them, what to say, and how to end them so your viewers will take action.
We'll also get into all the various social media platforms and how you can harness the power of each one to get your videos out there, online, and going viral.
We are two animators and multimedia practitioners with decades of collective experience teaching offline and online to a diverse group of students from around the world. We use our custom teaching approach to turn complex information into something simple, memorable, easy-to-understand in as short amount of time as possible to ensure that you get the most important, relevant, and useful information that can be applied immediately to your art, work, and everyday life.
Anneke Camstra is an artist and animator with a 30+ year career in the art world, and an avid promoter of DIY animation and video by teaching a variety of animation software programs and techniques on Udemy in 13 courses. Her main message is that "The new software is very democratic... allowing you to make videos, messages, animations, eCards, promo's, explainer videos and much more the easy way. You don't need to hire expensive experts anymore. Now you can do it yourself!"
Kristen Palana, MFA, is a former tenured Associate Professor of Digital Media and Program Director of Film & Digital Media at The American University of Rome (2006-2016) and a practicing award-winning multimedia artist. She's been advising BA, BFA, and MFA students since 2000 to craft better, more powerful multimedia messages for use online and offline. She also assists 25K+ online students around the world since 2014 through courses on graphic & web design, illustration & digital painting, animation, video, crowdfunding, influence, creativity, and more. Kristen currently serves as a Visiting Associate Professor of Digital Media at the brand new American University of Myanmar in Yangon, Myanmar (Burma).
New bonus lectures and resources will continue to be added and timely advice will be provided in the discussion forum. We love to help and always respond to inquiries and discussions ASAP.
Please Note: All students who enroll in this course also will receive periodic free and discounted access to our other top-rated current and upcoming courses.
You have a 30-day, 100% money-back guarantee with no questions asked so you have nothing to lose. We make ourselves available so you will have access to us if you have questions or need specific feedback along the way.
Empower yourself now by enrolling in this course and join our growing learning community! Click the "Take This Course" button in the upper right corner and let's get started boosting your social media influence today.
Welcome to the course! Please allow us to introduce ourselves and let you know what this course is about, who it's for, and how we can best help you.
This lesson will show three examples of effective 30 second videos made by Kristen Palana as well as students from her "Introduction to the TV Commercial" course at The American University of Rome.
In this lecture we'll discuss why it will help you and your business or bottom line to be able to make lean, mean videos in 30 seconds or short videos in general. We'll discuss important characteristics of short videos and which elements you must be sure to include, time limitations or not.
In this lecture you will get a behind-the-scenes look at how Kristen uses simple iMovie trailer templates to make quick and dirty (but VERY effective) short promo videos for her online courses. She'll show you how she created a storyboard and structure for her "Give Your Website a Makeover: Divi Wordpress Theme" course. Here she thinks about her ideal target student (someone not happy with their current website), identifies their pain point (they don't know how to fix their site or where to start), and finally presents her course as the ideal solution to their problem.
You can watch the finished video by clicking on the link in the resources/downloads tab or just search "Palana Divi promo" on Youtube.
This lesson was adapted from Kristen's short but complete course on making quick and dirty promos in under 1 hour.
In this lecture students will ask themselves important questions they can use to help write a short but effective video or animation for use on social media.
Let's test what you've learned about planning a short video.
In this lecture, Kristen creates her very first video business card for her social media pages. Learn what went well, what could be better, and get a rundown on the do's and don'ts for creating an effective 30 second video business card that you can start using ASAP.
Let's test you on what you've learned so far.
This is a lesson from my in-depth Web Design Foundations course, Web Snax: Super Simple Recipes For Easy Website Design. This lesson will walk you through creating your first basic animated Gif using Adobe Photoshop. (*Remember, you can always get 30 day free trial versions of Adobe software at adobe's website.)
This is a lesson from my in-depth Web Design Foundations course, Web Snax: Super Simple Recipes For Easy Website Design. This is a simple, cheap, and easy way to make a slideshow for your website or social media pages without needing to get into WordPress plugins or anything else. All you need are your images and Photoshop. (*Remember, you can always get 30 day free trial versions of Adobe software at adobe's website.)
Let's test what you've learned about animated gifs.
This lesson will talk about the odd benefits of NOT trying to go viral via various private video sharing options. We'll also get into how many filmmakers, animators, and artists prefer Vimeo over Youtube and go over some of the pros and cons of Youtube vs. Vimeo,.
In this lesson, Kristen will show you how she used her video business card as her Youtube channel trailer as well as discuss some other tips for making the most of your video and Youtube channel.
You don't need to animate or film anything to have a strong intro/outro. You can also use a simple still image to get the job done. Here Kristen explains the logic and reasoning behind her still-image simple intro/outro. Grab your popcorn and listen up because there are a few focus/energy related fun-facts that can help you keep your viewers on their toes.
Please note this particular intro/outro does NOT have a call to action. It's just used as a calling card within Kristen's online courses.
Let's test what you've learned about making intro/outros for your videos.
In this lesson Kristen will demonstrate how she added her video business card to her LinkedIn profile and discuss some platform-specific considerations related to LinkedIn.
Video is taking over Social Media, especially on mobile.
Entrepreneurs are busy bees.
They do not want to hire expensive equipment, go to the hairdresser and talk in front of the camera.
Entrepreneurs have a clear message, and they want to bring it to Social Media in a professional, but also attractive and striking way.
Here is where you, Social Media manager, Virtual Assistant and Freelancer come in.
Use animated video. In the newest generation software, it is easy to make an exciting, professional animation with a clear message.
You can make your message in 20 minutes, totally adjusted to your niche and purpose of the message.
The result is entertaining, to the point and very effective.
On my first month on Linkedin: 16.000 views with animations and related posts
• You can add this skill to your portfolio!
• Make some extra cash by selling your animations as a service on Fiverr.
• Impress your clients with this skill other VA’s don’t have
The tools that are available now just did not exist 2-3 years ago. Only highly paid specialists could make these animations.
Now you can too! Make unlimited messages for under $100 a year.
You even have the right to sell them.
In my 30+ year career in the art world, I was surprised to find software that allows you to make Linkedin posts, Tweets, eCards, Event Announcements, Launch Videos, Promotional Animations, Startup Explainers, Facebook ads.
Your time investment can be as little as 1 hour, to master the basics, and work with beautifully designed template
For real estate, dentist, coaches, travel, builders, book shops, writers, you name it.
My background: Artist and teacher since more than 30 years, animation software teacher since 3 years.
Teacher at Udemy. Com with over 8000 students.
Coaching School: Animate with Anneke, for personal guidance.
Video is taking over the internet. Don't wait, have your message ready today!
My goal is to empower ordinary people to do extraordinary things.
Since 2000 I have been teaching graduate and undergraduate university students and adult learners in North America, Europe, Africa, and Asia. I currently live and work in Yangon, Myanmar (Burma) and am an Associate Professor of Digital Media at American University of Myanmar.
I also lead dynamic workshops and master classes locally and internationally. Recent clients include The UN's World Food Programme (Myanmar), Addis Ababa University (Ethiopia), Mango Group (Myanmar), and The American University of Rome (Italy).
I'm an American/Portuguese multimedia artist and educator and a former tenured Associate Professor of Digital Media (2006-2016) at The American University of Rome where I also co-founded and directed its Film and Digital Media Program.
Besides teaching tens of thousands of students at Udemy and other online platforms since 2014, I'm also a Course Facilitator for the UN-mandated University for Peace (Costa Rica) through their Centre For Executive Education.
My work is exhibited internationally and online and has received a number of awards. I received my MFA from Pratt Institute in Computer Graphics and Interactive Media and also hold a BFA in Painting from Massachusetts College of Art and Design.
I love taking complex topics and making them simple.
What can I help you with today?