Make Powerful Short Video and Animation For Social Media

Learn how to use lean, mean short video and animation across social media to boost your online reach and impact
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  • Lectures 51
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2016 English

Course Description

Are you ready to create a powerful short video or animation you can use online across a variety of social media platforms that will help boost your brand, spread your message, and have a wider reach and impact?

This course is for anyone who wants to craft more effective multimedia messages that generate greater support, awareness, clicks, and donations/sales for your cause, business, or product online.

Here's what you will take away from this course:

  • Create an effective and powerful animation or video that will speak to and engage your audience in only 30 seconds (or less).
  • Understand the huge benefits of animation and video social media marketing on Twitter, Facebook, Youtube, LinkedIn, and more.
  • Add powerful animated/video messages to a wide range of social media platforms with a deeper understanding of each platform's specific quirks and opportunities.
  • Get started making your first video business card, animated gif, video intros and outros, and closed captions.
  • Dive into a range of possible animation and video tools and techniques to help inspire your own creative process.

This step-by-step, clear, and easy to follow course will show you how and why you should make short video and animation for use online. We'll discuss what your goals should be for planning them, what to say, and how to end them so your viewers will take action. 

We'll also get into all the various social media platforms and how you can harness the power of each one to get your videos out there, online, and going viral.

We are two animators and multimedia practitioners with decades of collective experience teaching offline and online to a diverse group of students from around the world. We use our custom teaching approach to turn complex information into something simple, memorable, easy-to-understand in as short amount of time as possible to ensure that you get the most important, relevant, and useful information that can be applied immediately to your art, work, and everyday life.

Anneke Camstra is an artist and animator with a 30+ year career in the art world, and an avide promoter of DIY animation and video by teaching a variety of animation software programs and techniques on Udemy in 13 courses. Her main message is that "The new software is very democratic... allowing you to make videos,  messages, animations, eCards, promo's, explainer videos and much more the easy way. You don't need to hire expensive experts anymore. Now you can do it yourself!"

Kristen Palana, MFA, is a tenured Associate Professor of Digital Media and the Program Director of Film & Digital Media at The American University of Rome and a practicing award-winning multimedia artist. She's been advising BA, BFA, and MFA students since 2000 to craft better, more powerful multimedia messages for use online and offline. She also assists 20K+ online students around the world since 2014 through courses on graphic & web design, illustration & digital painting, animation, video, crowdfunding, influence, creativity, and more.

New bonus lectures and resources will continue to be added and timely advice will be provided in the discussion forum. We love to help and always respond to inquiries and discussions ASAP.

Please Note: All students who enroll in this course also will receive periodic free and discounted access to our other top-rated current and upcoming courses.

You have a 30-day, 100% money-back guarantee with no questions asked so you have nothing to lose. We make ourselves available so you will have access to us if you have questions or need specific feedback along the way.

Empower yourself now by enrolling in this course and join our growing learning community! Click the "Take This Course" button in the upper right corner and let's get started boosting your social media influence today.

What are the requirements?

  • No special materials, knowledge, or software is required to take this course. However students who already have some basic video, animation, or social media experience will have an easier time jumping in and getting straight to work.
  • This course covers a wide range of broad concepts, tools, and techniques related to video, animation, and social media. However those looking for in-depth specifics on one particular social media platform or software package should consider taking one of our other courses or looking for more comprehensive resources.

What am I going to get from this course?

  • Create an effective and powerful animation or video that will speak to and engage your audience in only 30 seconds (or less).
  • Understand the huge benefits of animation and video social media marketing on Twitter, Facebook, Youtube, and more.
  • Add powerful animated/video messages to a wide range of social media platforms with a deeper understanding of each platform's specific quirks and opportunities.
  • Get started making your first video business card, animated gif, video intros and outros, and closed captions.
  • Dive into a range of possible animation and video tools and techniques to help inspire your own creative process.

Who is the target audience?

  • This course is for anyone looking to know more about the marketing potential of short video and animation across a wide array of social media channels.
  • This course was made with social media beginners and novices, small business owners, and entrepreneurs in mind.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction, Welcome, and Getting Started

Welcome to the course! Please allow us to introduce ourselves and let you know what this course is about, who it's for, and how we can best help you.

Why Video on Social Media? (Anneke)

This lesson will show three examples of effective 30 second videos made by Kristen Palana as well as students from her "Introduction to the TV Commercial" course at The American University of Rome.

Samples of Effective 30 Second Animated Videos (Anneke)
Section 2: How to Craft a Winning Short Video (Preproduction and Writing)

In this lecture we'll discuss why it will help you and your business or bottom line to be able to make lean, mean videos in 30 seconds or short videos in general. We'll discuss important characteristics of short videos and which elements you must be sure to include, time limitations or not.


In this lecture you will get a behind-the-scenes look at how Kristen uses simple iMovie trailer templates to make quick and dirty (but VERY effective) short promo videos for her online courses. She'll show you how she created a storyboard and structure for her "Give Your Website a Makeover: Divi Wordpress Theme" course. Here she thinks about her ideal target student (someone not happy with their current website), identifies their pain point (they don't know how to fix their site or where to start), and finally presents her course as the ideal solution to their problem.

You can watch the finished video by clicking on the link in the resources/downloads tab or just search "Palana Divi promo" on Youtube.

This lesson was adapted from Kristen's short but complete course on making quick and dirty promos in under 1 hour.

Section 3: Challenge 1. Worksheet for Planning and Examples of Easy Video Production

In this lecture students will ask themselves important questions they can use to help write a short but effective video or animation for use on social media.

A Script of Four Steps (Anneke)
Is There an Easier Way to Get a Script? (Anneke)
Use Your Own Voice or Go to Fiverr, Compare it Here (Anneke)
Make an Animation From Your Voice-over (Anneke)
3 questions

Let's test what you've learned about planning a short video.

Section 4: Twitter and Social Media Tips For Success: Getting the Most Out of Your Videos:
Twitter Video: The 30 Second Miracle (Anneke)
Two Ways to Place Your Video on Twitter (Anneke)
Twitter Video Examples and Tips (Anneke)
The Shortest Shorts! View a 15 Second Animation Teaser (Kristen's Case Study)
Section 5: Challenge 2: Create a Video Business Card
What is a Video Business Card? (Anneke)
Learn to Introduce Yourself From One of the Masters. (Anneke)

In this lecture, Kristen creates her very first video business card for her social media pages. Learn what went well, what could be better, and get a rundown on the do's and don'ts for creating an effective 30 second video business card that you can start using ASAP.

2 questions

Let's test you on what you've learned so far.

Section 6: Facebook: Lets Rock and Roll!
What is Facebook All About (Anneke)
A Few Tips for Video on Facebook (Anneke)
How to Place Your Animation on Facebook with Handbrake Compression (Anneke)
A Simple Animation Went Viral (Anneke)
Teach Something on Facebook (Skillshare Example With Anneke)
A Complete Workout in Under Two Minutes: Animated for Facebook (Anneke)
Let's Analyze a Very Short Facebook Ad (Anneke)
The Easiest Way to Make a Video: Use a Template in Powtoon (Anneke)
Learn from Leonardo Da Vinci.
Section 7: Challenge 3: Make an Animated Gif
Examples of Great Animated Gifs for Your Inspiration (Anneke)
Make Animated Gif in Whiteboard Animation and Upload it to Facebook (Anneke)

This is a lesson from my in-depth Web Design Foundations course, Web Snax: Super Simple Recipes For Easy Website Design. This lesson will walk you through creating your first basic animated Gif using Adobe Photoshop. (*Remember, you can always get 30 day free trial versions of Adobe software at adobe's website.)


This is a lesson from my in-depth Web Design Foundations course, Web Snax: Super Simple Recipes For Easy Website Design. This is a simple, cheap, and easy way to make a slideshow for your website or social media pages without needing to get into WordPress plugins or anything else. All you need are your images and Photoshop. (*Remember, you can always get 30 day free trial versions of Adobe software at adobe's website.)

2 questions

Let's test what you've learned about animated gifs.

Section 8: Youtube and Vimeo: Options for Private Sharing, Channel Trailers, and More

This lesson will talk about the odd benefits of NOT trying to go viral via various private video sharing options. We'll also get into how many filmmakers, animators, and artists prefer Vimeo over Youtube and go over some of the pros and cons of Youtube vs. Vimeo,.


In this lesson, Kristen will show you how she used her video business card as her Youtube channel trailer as well as discuss some other tips for making the most of your video and Youtube channel.

Section 9: Challenge 4: Making an Intro and Outro for your Youtube Video's
Why an into and outro for all your videos on Youtube? (Anneke)
Four Ways to Have Your Intro and Outro Made For You Starting at 5$ (Anneke)
Make an Intro in Powtoon (Anneke)
Make an Intro and Outro Based on One Template Slide in Explaindio (Anneke)
Make a Whiteboard Intro in Sparkol (Anneke)

You don't need to animate or film anything to have a strong intro/outro. You can also use a simple still image to get the job done. Here Kristen explains the logic and reasoning behind her still-image simple intro/outro. Grab your popcorn and listen up because there are a few focus/energy related fun-facts that can help you keep your viewers on their toes.
Please note this particular intro/outro does NOT have a call to action. It's just used as a calling card within Kristen's online courses.

2 questions

Let's test what you've learned about making intro/outros for your videos.

Section 10: Linkedin and Your Short Videos
How Not to Present Yourself on Linkedin (Anneke)

In this lesson Kristen will demonstrate how she added her video business card to her LinkedIn profile and discuss some platform-specific considerations related to LinkedIn.

Section 11: Challenge 5: Add Captions to Your Videos

In this lecture, Kristen will talk about the benefits of adding captions to your video for Facebook. We'll actually (in the next few lessons) pop on over to Youtube to use its tools to easily create our captions. Then we'll add the captions to our Facebook video and set it loose.


In this lesson we'll upload our video to Youtube and Kristen will go over some of the settings and sharing tools, including tapping into the power of unsung hero, the Google + share button. 


In this lecture, Kristen will walk you step by step through the process of creating video captions via Youtube's tools. We'll then publish and generate a captions file and download it to use to add captions to our Facebook video (or anywhere else that accepts captions for videos).


Almost done! Now that we have our .srt captions file, we can easily add it to our Facebook video to generate captions. Success!

2 questions

Let's test what you learned about using closed captions on your videos.

Section 12: Appendix: Resources and Extras

This is a big list of free resources you can use for your projects.


This lecture is for budding filmmakers and animators who want to present their work in the best light possible to international film festivals and their judges. Kristen will give you a grand tour of must-use websites and social media platforms for getting those coveted film screenings and awards!


Here are some resources for anyone making their own videos who wants to improve their knowledge of cameras, lighting, sound, and more.

Section 13: Conclusion and Bonuses

You are welcome to always post anything you make. We're happy to give you feedback or answer any specific questions you may have.


Thanks so much for taking this course! We hope you got a lot out of it. Make sure to ask us any and all questions in the discussion area or in a private message. Also check out more of our courses in the final bonus lecture.


Here are all the free and discounted goodies.

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Instructor Biography

Anneke Camstra, Teaching Entrepeneurs Animation: The Easy Way To Use Video

If you need short videos.

If  you don't want to be in front of the camera. 

But you still need that , fast, easy cheap and  professional video, then I have a solution:

Let me teach  you step by step the easiest way by using animation softwares. The result is entertaining, to the point and very effective.

The tools that are available now simply did not exist 2-3 years ago. Only highly paid specialists could make these animations. But now you can too!

In my 30+ year career in the art world, I was surprised to find software that allow you to make videos messages, animations, eCards, promo's, explainer videos and much more.  Here’s the best news: they are very affordable.

But don't believe me, try it out for yourself in the new animation software like Explaindio, Powtoon, VideoScribe, Go Animate and a few more.

My courses will make it as easy as possible for you to start. You will enjoy the process because creating animations is really a lot of fun. My lessons are step-by-step over-the-shoulder videos; you cannot go wrong. And, I will answer questions that you post in the questions area.

Artist and teacher since more than 30 years, working with artists from all over the world,  in squatted studios in the Bijlmer, Amsterdam 

Housebuilder and expat in Portugal and France.

Proud citizen of Amsterdam, in the Netherlands.


#Experienced  teacher on Udemy with 13 courses 

# 7800 students

# 346 mostly 5 * reviews


Don’t wait. Take one of my courses now. You’ll be delighted that you did. I’ll see you inside the courses.

Let me teach you animation!

Anneke Camstra

Instructor Biography

Kristen Palana, Professor, Award-Winning Artist, & Digital Do-Gooder

My goal is to empower ordinary people to do extraordinary things.

I'm an American/Portuguese multimedia artist and educator recently based in Rome, Italy and a tenured Associate Professor of Digital Media at The American University of Rome where I also co-founded its Film and Digital Media Program. I have over 15 years of university teaching experience in North America, Europe, Africa, and Asia. Since July of 2016 I live and work in Yangon, Myanmar and am a Visiting Associate Professor at American University of Myanmar.

Besides teaching tens of thousands of students at Udemy and other online platforms, I'm also a Course Facilitator for the UN-mandated University for Peace (Costa Rica) through their Centre For Executive Education.

My work is exhibited internationally and online and has received a number of awards. I received my MFA from Pratt Institute in Computer Graphics and Interactive Media and also hold a BFA in Painting from Massachusetts College of Art and Design.

I love taking complex topics and making them simple. I'm currently researching 21st century learning methods and technologies and am enjoying exploring the world of online teaching and connecting with diverse groups of students from all over the world.

What can I help you with today?

Ready to start learning?
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