Video Promo Essentials - Shoot, edit and share video online
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Learn how to shoot, edit and post iPhone video, or any digital video, on your blog, website or social media!
You will create a short video, approximately between 30 seconds to 2 minutes in length, to promote yourself online, also called an elevator pitch or an introduction video. You can also think of this video as your video resume. You will be able to create more than one versions of your video if you want, including a version with background video, b-roll, and photos and voice over.
The final video will be your calling card to the world, taught by Jannet Walsh, a professional multimedia journalist.
Although Jannet has worked most of her career in photojournalism, she is also a Certified Career and Life Coach. She has also worked in public relations, media relations, social media, multimedia mentor to aspiring journalists, has written on career topics and more.
The new iOgrapher for making an iPad Mini a movie rig will be featured, along with a do-it-your-self iPhone tripod mount, and a hardware store lighting kit, all for making a great promo video!
Get ready to learn how to produce a quality video and create a blog! Start promoting yourself globally today!
This course was created and produced by Jannet Walsh.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to Video Promo Essentials|
In this lecture you find out about the course Video Promo Essentials by Jannet Walsh. Learn to create a script, shoot video, edit video and share your video with the world. This type of promotional video is often called a pitch video, elevator video or resume video.
00:23 Course description Video Promo Essentials
00:31 Who course is for? Anyone looking for job, wants a career change, has a website, blog or just wants to get noticed.
00:41 Video is often called a pitch video, elevator video or resume video
00:47 Credentials of Jannet Walsh
01:11 Take Video Promo Essentials course at udemy.com
In this lecture you will learn how to navigate in the Udemy Course Dashbaord where lectures are hosted. Viewing quality, notes, course materials, social media and managing course will be discussed.
00:39 Udemy Dashboard
00:43 Lectures on left
00:48 Rate course
01:10 Student questions about course
01:27 Technical Support
01:24 Read student questions
02:10 Video Quality: 360p, 720p
02:28 View video full screen
02:38 Closing side panel
02:55 Materials, Questions, Notes
03:00 Download lecture files, videos
03:14 Check completed lecture
03:17 Share: Facebook, Twitter
03:25 Auto Play lectures
03:30 Next lecture button
03:47 Review of Questions area
In this lecture instructor Jannet Walsh will tell you about herself and how the course idea originated. She will discuss her 2012 pitch on her career she delivered on the HLN Clark Howard Show as CNN iReporter.
00:23 Who is Jannet Walsh?
01:08 Career of Jannet Walsh
01:30 Opportunity in public relations
01:59 Move from Florida to Minnesota
02:23 CNN iReport, CNN.com
02:49 HLN Clark Howard Show, 30 second pitch
03:24 Prepare career pitch
03:45 How you can make pitch video
04:04 Please ask questions
04:21 Share your video in questions area
04:36 Share finished video
In this lecture you will learn course goals and objectives. An overview of chapters will be discussed.
00:22 Who is course for?
00:28 Looking for job or new career
00:32 Business start up
00:41 Online profile - Website, blog or social media
00:51 Update video and media skills
00:56 Goal of Course
01:00 Create video, promote globally online
01:18 Learn: Write script, shoot and edit video, share online
01:26 What will you learn?
01:32 Create promo video: Pitch, elevator or resume video
01:42 Write script for video and real life
01:45 Job interview question: Tell me about yourself
02:14 Edit video with iMovie and share online
02:31 Market your skills and talents
02:37 Overview of Chapters
|Section 2: Requirements: Hardware, software and you|
In this lecture you will learn what hardware and software you will need to make your promo video.
00:25 Video Camera
00:47 Tripod mount for devices: iPhone, iPad
01:05 iPhone mic adaptor
01:22 iMovie - Apple video editing software
01:47 Photo lighting equipment
01:58 Keynote for script and video intro
02:26 Will need you!
|Section 3: Create Script - Getting started to practicing|
In this lecture you will see Jannet Walsh's original pitch script about her career that aired on the HLN Clark Howard Show as a CNN iReporter. Pitch from Jannet Walsh
00:34 Create Script Overview
01:04 Script length
01:45 What do you want to say?
02:45 Gathering information for script
03:48 Breaking script down
04:35 Jannet Walsh's pitch script
05:24 Reading of Jannet Walsh's pitch script
|Section 4: Location - Where are you going to shoot your video?|
In this lecture you will learn about locations to shot your promo video, inside and outside.
In this lecture you will learn about locations inside your home, or another building, including a white or plain wall, photo backdrops and more.
In this lecture you will learn how to scout out a location to shoot your promo video or background video, also called B-Roll. Shooting video outside bring more variables into shooting such as natural sound, lighting and weather conditions.
|Section 5: Wardrobe, grooming and makeup|
In this lecture there will be a brief discussion about wardrobe, grooming and makeup to give a great first impression in your promo video. Making test videos with the clothing you want to wear at different locations is suggested, along with audio and lighting testing.
|Section 6: Video Gear|
In this lecture you will learn what video gear you will need for shooting your video. Don't worry, as you can shoot the video with your iPhone, iPad or the web camera in your computer.
In this lecture you will learn about tripods, monopods and tripod mounts for iPhones or smart phones. A tripod is necessary to make sure you record steady video.
In this lecture Jannet Walsh will show you how to make a Do-It-Yourself iPhone Mount.
Supplies for Do-It-Yourself iPhone Mount
Large Blinder Clips
Industrial strength Velcro
In this lecture you will learn about two iPad Mini mounts and how to use them to make your iPad a movie rig. You will be able to attach microphone, lighting and more mounting case, that is attached to a tripod or monopod.
In this lecture you will learn about different microphones to make great audio for your video when using a computer, video camera, iPhone, iPad or smart phones. iPhone adaptors, cable used to connect iPhone,iPad or other smart phones to microphones, will be discussed.
See download below: Microphones Video Promo Essentials
|Section 7: Lighting Gear|
In this lecture you will learn about lighting for video, including the three point lighting setup, and creating your own light kit with regular household lights and items from hardware store.
|Section 8: Lights, Camera, Action!|
In this lecture you will learn how to position yourself in front of video camera, correct for reflections on eye glasses and other details to make the best video you can to promote yourself.
In this lecture you will review course lectures that have been covered to this point in course. Suggestions such as memorizing script, using Keynote or PowerPoint to practice script, along with optional iPad application called Teleprompt+ are recommended before you start shooting.
|Section 9: Examples of iMovie videos and Keynote intro|
In this lecture you will watch a complete promo video with no background effects added in iMovie.
In this lecture you will watch a complete promo video with a romantic background effect added in iMovie.
In this lecture you will watch a complete promo video with a vignette background effect added in iMovie.
In this lecture you will watch a video intro created with Keynote application from Apple with music. The clip can be added the start of promo video in iMovie. The music can be added in iMovie.
In this lecture you will watch a complete promo video with a vignette background effect added in iMovie. A video intro created with Keynote application from Apple with music has been added to start of video.
|Section 10: iMovie - Editing your Promotional Video|
In this lecture you will be introduced to iMovie and learn how to upload your video to iPhone and iMovie.
In this lecture you edit your video in iMovie and learn your way around iMovie.
In this lecture you will learn how to add titles to iMovie at start of video and lower third of video screen.
In this lecture you will learn how to add scrolling credit titles to iMovie and learn how to create copyright symbol, ©, the letter C inside a circle.
On a Apple Computer - create ©
On a Personal Computer, PC - create ©
In this lecture you will learn where to find royalty free music and how to insert audio into your iMovie project.
In this lecture you will learn how to save your project so it can be uploaded to YouTube, Vimeo or other locations you would like to share video on the Internet. A quick and easy method of saving video, along with a higher quality method of saving will be demonstrated.
In this video you will learn how to insert photos and videos into your iMovie project. This type of video is called background video, or B-Roll. You will also learn how to add effects, such as Ken Burns, images or video appear to be moving, and more.
|Section 11: Keynote Motion Intro|
In this lecture you will how to create a simple motion video introduction with Keynote Apple application. The finished intro can be added iMovie project. Music can be add to intro in iMovie.
|Section 12: Share Video|
In this lecture you will learn were you can share your video online, such as YouTube, Vimeo, Wistia and more.
In this lecture you will learn about basics for Video Search Engine Optimization, SEO. This will include how to make descriptions, add website links, tags and more when uploading videos to sharing sites, like YouTube. The additional information will allow search engines like Google and Bing find your video, meaning more people can find and view your video.
|Section 13: It's a wrap|
In this lecture you will review what you learned in the course. It is encouraged to share your final video you created from Video Promo Essentials. A special lecture or webpage will be created to show case student videos from this course.
|Section 14: Bonus Section - Simple WordPress blog|
In this lecture you will be given basic information to sign up at WordPress.com to create your own blog or website
Certified Life and Career Coach
Jannet Walsh has written on career and tech topics, and is a Certified Life and Career Coach from The Jay Block Companies.
About the instructor: Jannet Walsh has worked most of her career in photojournalism as a former staff photographer for The New York Times Company at a regional newspaper in Florida. She is also a Certified Career and Life Coach, has worked in public, media relations and social media. Jannet has been a multimedia mentor to aspiring journalists at the University of Florida, a columnist on career topics and a contributor at the Clark Howard website. She has been interviewed and featured on public radio, CNN, HLN, a New York Times best selling book and more. Jannet also designs 1920s styled hats and lives in Murdock, Minnesota, population 278.
Master of Arts in photography, Ohio University, Athens, Ohio
Bachelor of Science - mass communications with advertising emphasis. Minor in marketing and general business. Saint Cloud State University, Saint Cloud, Minn.