My name is Lorena Diaz and I am the founder of npersona. At npersona we teach you how to do better, more efficient marketing and really be successful and grow your business. I have over 15 years of experience helping companies of all sizes do just that and transforming businesses by increasing sales and increasing profits! I am happy to be able to share industry best practices with everyone on udemy.

I have worked as a product marketing expert on several projects for high profile companies such as Parallels, Microsoft, Insight, NAVTEQ and Nokia. I have also worked with many start ups and small businesses.   

My specialties include go-to-market strategies, product launch plans, developing value propositions, competitive analysis, market research, social media strategy and branding.