I'm an author, business advisor, entrepreneur and marketeer with more than 30 years experience.
I created Reinventing the Sale because I know that many business-people over-complicate things. Their messages are not compelling enough and they don't make it easy for people to buy. This may sound strange but it's true!
That's why I focus on simplifying the way we think, communicate and work, because I know this is the best way to succeed.
Since the 1970s I've worked with global corporations you've heard of and some small fast growth companies you haven't. Some were wildly successful but others failed. So I've seen both sides of the success equation, and it taught me a lot about what works and what doesn't.
Although I've spent most of my life working in the Information Technology sector, the lessons I've learned apply to any business, in any sector. The IT industry is ultra-competitive, fast moving and exciting. But there's a tendency to over-complicate things and confuse with too much information and jargon.
But it doesn't have to be like this. I've always made it easy for buyers to understand what I can do and why I'm different. I've developed this thinking, and created 'Reinventing the Sale' the unique online programme that any business can use to revolutionise the way they sell.
One of the biggest barriers to success is complexity. That's why Reinventing the Sale is designed to help you simplify and improve everything you do. Reinventing the Sale isn't theory. It's based on years of experience that's enabled me to succeed and it can do the same for you.