Through his company Relax Communications, Gerry Black works with small and medium sized business owners who are frustrated and tired of paying for a web site that does very little to help them increase their profits.

Now on Udemy, you can experience the same great instruction, insights and practical “here’s how to do it” advice  - at a small fraction of the price.

About Gerry -- The Guy  

In 1998, he discovered the power of direct-response marketing when an advertising agency asked him to write a sales letter for one of their non-profit clients – the  Toronto Zoo. They asked him to write the letter using the same approach he would if I was sitting across the table from someone explaining why donating to the organization was a good idea.

He had no formal training in writing sales copy. In fact,  the style was very different from what he learned in journalism school. He decided to use some of the approaches and strategies that had been effective for him in his face-to-face selling efforts. To everyone’s surprise – especially his! – the letter generated a 12.6% response – 25% over what the client had been expecting.

He was hooked!

After taking the America Writers & Artists (AWAI) Accelerated Six-Figure Copywriting Program to develop his direct-response writing and marketing skills, he started on a mission to soak up everything he could get his hands on that would help him develop my direct-response marketing skills and knowledge.

You can imagine how thrilled he was when his mentor, Bob Bly – the man McGraw-Hill calls “America’s top copywriter” – called HIM and asked if he could include a special report Gerry wrote in his new book!

He has presented marketing seminars for such groups VA Networking and IVAA and appeared as a guest presenter on BlogTalk radio.

He earned a B.A. in Journalism from Concordia University in Montreal, Canada and lives in Newmarket, ON where he and his wife and children try to stay out of the way of Nala, their 1-year-old Bernese Mountain dog who seems to take up every inch of living space.

You can learn more about Gerry by visiting his web site at http://www.marketingwriter.ca