Business Development professional with 20+ years of experience in games. I help game companies achieve growth in players and revenues.

Introduced Habbo Hotel in The Netherlands (joint venture with Sulake Corporation). Joined Sulake as SVP Marketing and Advertising Sales 3 years later, leading a team of over 30 professionals. Helped Sulake double revenues year-on-year, for several years, to over $60M in 2009).

Left Sulake to start own game consultancy business. Worked with 60+ game companies, such as Stardoll, Nickelodeon, Studio 100, WildWorks, Glu Mobile, etc.

Worked at various game design universities, lecturing 'Multiplayer Game Design' at the NHTV University in Breda, Netherlands and ‘Advanced Games’ at Fontys’ Academy of Creative Industries.

Founded Perfect Earth in 2012, developing a portfolio of mobile and traditional games, as well as print magazines and an online learning environment for nature & climate education, all of which allow children to discover the impact of their own actions on the environment.

Joined WildWorks as VP Business Development, introducing Animal Jam (National Geographic Kids) in new markets. Was Managing Director of WildWorks Europe for 3 years.

Became Managing Director of Kuuhubb Publishing, growing Kuuhubb's businesses through ROI-positive user acquisition.  Worked with founders of portfolio companies on economy design and user acquisition strategies.

Was hired by Glu Mobile to lead their European Initiative, maximising growth for Design Home in key European markets.