The Personal Branding Blueprint
4.2 (3 ratings)
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The Personal Branding Blueprint

A self-paced step-by-step video instruction series designed to help you understand, define and leverage your brand.
4.2 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
102 students enrolled
Created by Ryan Rhoten
Last updated 8/2014
Curiosity Sale
Current price: $10 Original price: $50 Discount: 80% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand, Define and Leverage your personal brand
View Curriculum
  • Open mind and willingness to take an in depth look at yourself.

This step-by-step video instruction series will help you understand define and leverage your brand. This is the exact same process I use with all of my clients. The process is simple but it is not easy.

Discovering your brand requires your to take a deep dive look at yourself, maybe for the first time ever. Because of this, it is designed so you can work at your own pace. Some people will get through the materials in a couple of weeks, others may take up to four weeks.

Included with the course are easy to use worksheets that will not only serve to help you document your findings but will also be used to help you put together your brand message.

Who is the target audience?
  • Anyone wanting to know more about personal branding and how it can benefit them and their career.
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Curriculum For This Course
11 Lectures
Perceive - Know that you do have a brand.
3 Lectures 21:30

Learn about the history of personal branding, the definition of personal branding and why it's important to your career. This course is the foundation for the rest of the course.

Preview 11:34

Discover what 93% of recruiters know and why it's so important today to manage your online reputation. The internet creates two brands that we need to monitor and curate, an online and an offline brand.

Management of your online brand is critically important today and will only continue to gain importance in the coming years. It used to be that your first interaction with someone was face-to-face. Now, more likely than not, before you meet someone for the first time, they have already researched you online and formed an opinion.

What does your online brand say about you? Let's find out.

Your Online Brand

Even Google knows the importance of maintaining your online brand. Learn what Google knows about your online reputation and how you can control it.

Manage Your Online Reputation
Believe - Understand and see yourself as a brand
3 Lectures 17:56

This session will be simple but it will not be easy. One of the hardest parts of personal branding is being able to "see" yourself. This session will start you down that path.

Starting with this session, we begin to take an in-depth look at ourselves; our strengths and our traits. Our strengths and our traits are key to how we do things, why we gravitate towards certain activities and interests and what people say about us when we are not in the room.

To assist with the self assessment, we will enlist the assistance of others to help us as well. This part is key and not to be skipped. Hearing how others view you can be a turning point for you. It will either reinforce something you already know or it may take you in a completely different direction. Either way it is very eye opening. Are you ready?

Your Offline Brand

Documenting your progress is an important part of the process from this point forward. This is a quick video to walk you through how to use the worksheets.

Your Offline Brand - Worksheets Explained

As I was going through this process, I found myself wanting a little more "scientific" information. You may find yourself in this position as well. If you do, I highly recommended the Strengths Finder 2.0 and the StandOut assessments. I review each assessment and reveal the one I recommend over the other should you decide to only take one.

Achieve - Begin using your brand to your advantage
4 Lectures 23:42

Beginning with this lesson, we start to pull together the information we have gathered about our brand to date. It is in this lesson where we will begin for the first time to see ourselves as a brand.

You may struggle with this lesson as it can be a bit overwhelming. I recommend watching it once before you start the worksheets, then as often as necessary while you complete the worksheets in order to hone in on your brand.

Defining Your Brand

Once you know your brand, you need to be able to communicate it in a meaningful way, both to yourself and to others. Your brand message will serve as a starting point for this communication, but it also serves another purpose that if followed can make a huge difference for you.

You see the brand message is more than an elevator pitch or a tagline. Your brand message, if crafted correctly, can serve as a starting point for future decisions you make both personally and professionally.

Building Your Brand Message

In this final lesson, we learn about the "Now what?" that I see missing from so many other personal branding lessons. In this lesson, you'll learn the single best way to leverage and control your brand online.

Following the suggestions in this lesson will allow you to align your online and offline brands, better control what people find about you online and allow you to leverage everything you've learned throughout the Personal Branding Blueprint.

Leverage Your Brand

If you're ready to begin protecting your online brand, this video will get you started. In this easy to follow, step-by-step video, we will walk together through the process of purchasing your domain and even making your very first post online.

It's easier than you think and it takes less than five minutes for you to begin taking control of your online brand. So don't stop now. Leverage what you've learned and start making a good first impression today, even while you sleep!

Get Started Online
Course Workbook
1 Lecture 00:00
Download the complete workbook
46 pages
About the Instructor
Ryan Rhoten
4.2 Average rating
3 Reviews
102 Students
1 Course
Personal Branding and Career Coach

Ryan provides coaching services to help individuals and small business owners elevate their online reputation.

For individuals, Ryan works with his clients to help them define and establish their brands online. He does this using a three step process - Perceive, Believe and Achieve. Ryan knows the importance of maintaining a healthy online reputation in today's challenging career landscape. His advice enables his clients to standout against their competition. In a world where the first time someone will meet you is through your online profile, you need to be able to look good even while you sleep.


To help as many people as possible establish their brands online, Ryan created the Personal Branding Blueprint. This is a step-by-step video instruction series that is designed to help individuals like you define and leverage your brand online.

The course was developed from Ryan's experience with an executive coach. A few years ago he was struggling in his career and starting asking himself questions like, "How am I making a difference?" and "Where do I go from here?". Ryan began looking for answers beyond the normal advice that most people were giving him such as "follow your passion" or "go do something you love".

Since his experience with his executive coach, Ryan has started a successful coaching business and has been featured on high ranking podcasts in the iTunes library. Following the steps outlined in this video series, you too will be able to perceive and define your brand. Only you can decide where you go from there. Are you ready to look good in your sleep?