The Zig Zag Principle
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The Zig Zag Principle #1 bestselling author Rich Christiansen tells you exactly how to become a successful entrepreneur!
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
18 students enrolled
Created by Rich Christiansen
Last updated 11/2012
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Current price: $10 Original price: $30 Discount: 67% off
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  • 1 hour on-demand video
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course, you will have the tools and skills needed to begin and maintain your own business.
  • In this course you will learn how to set goals, reward yourself and your employees, and find success in the entrepreneurial field!
  • Learn necessary steps needed to start your own business!
View Curriculum

Rich Christiansen uses insights from his book The Zig Zag Principle to explain and teach how you can become a successful entrepreneur. Watch as Rich shares direct principles from his #1 bestselling book and shares what he's learned from his successes and failures.

Check out what others have said about The Zig Zag Principle:

"Rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious."

-Stephen R. Covey, bestselling author of The 7 Habits of Highly Effective People

"This thoughtful and inspired book will guide creative and energized business men and women to accomplish their loftiest dreams and restore America's prosperity once again." -Alan E. Hall, entrepreneur, angel investor, venture capitalist, cofounder of Mercato Partners

"Rich Christiansen is one of the most insightful, practical, and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong." -Roy H. Williams, author of the New York Times and Wal Street Journal bestselling Wizard of Ads trilogy

Take this ultimate Zig Zag Principle course now and learn how to become a successful entrepreneur.

Who is the target audience?
  • Anyone who has ever dreamed of becoming self-employeed
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Curriculum For This Course
16 Lectures
Zig Zag Principle
5 Lectures 10:56
Ready to get started on your own business? It's time to charge straight ahead, right?
Here Rich explains what you need to get started before you take off at a dead run. 
Preview 01:51

A lot of people think you need a large amount of money to get your dreams off the ground. While money is an important part of the equation there are a couple of other important elements you MUST have in order to cultivate a successful business. Check them out here. 
Preview 01:55

Setting a beacon in the fog is a VITAL part of becoming an entrepreneur. Entrepreneurs are driven by hopes, goals, and dreams. Learn why your beacon in the fog plays such an important role in your future. 
Preview 01:35

Rich shares his insights on what you can and cannot control in a business and in life. Learning the difference is when you can really start becoming productive. 
Preview 02:59

How can a simple phrase change the direction of your business? What's the difference between a mission statement and a catalyzing statement? All that and more in Lecture 5.
Preview 02:36
Zig Zag #1-Get to Cash!
5 Lectures 11:29
Now that you understand the importance of your available resources, setting a beacon in the fog, and coming up with a catalyzing statement you're ready to take the first zig on your path to a successful business!
Ready? Zig Zag!

Drive to Profitability

Brainstorming plays an important role in the Zigzag lifestyle. Here Rich shares his insights on how to tell if your ideas have merit or if you should toss 'em out. 
The Porter Model

A Not So Good Example

A Much Better Example
Zig Zag #2-Add Resources
3 Lectures 10:45
Getting to cash is the fun part but it can also be exhausting! You play each and every role in the company when you first start. Now that you've successfully cleared zag #1 it's time to move on to the next one which is zag #2. Learn what comes next and how you can give up some of your responsibilities!
Define Your Processes and Add Resources

Because it's YOUR business YOU get to decide the tone of the company and what values you value. Part of zag #2 is adding resources. Here Rich shares his insights as to why matching values is vital to any business. 
Matching Your Values

It's not enough to hire competent people. You must also hire employees who understand and live your values. Here Rich explains the importance of hiring the right kind of people. 
Hiring the Right People
Zig Zag #3-Scale the Business
1 Lecture 04:58
You've got the cash, you've documented your processes and added resources, now comes the scale element. The 3rd Zig Zag is all about growing your business! Find out the next step here!
Scale the Business
Stay in the Guardrails
1 Lecture 04:55
You've found success! Congratulations! Things are going well...then you may be tempted to try something new and unorthodox. This isn't necessarily a bad thing, but is it the best move for your business? Learn why setting and STAYING in your guardrails is so vitally important for your business.  
Stay in Your Guardrails
Develop Rewards
1 Lecture 04:53
This is the fun part! Earning rewards! Who doesn't love getting a prize for a job well done? Beware though....there are several pitfalls you'll want to avoid when handing out rewards to your company! Learn how to motivate your employees and avoid those traps, but most of all learn how to have FUN!
Develop Rewards
About the Instructor
Rich Christiansen
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18 Students
1 Course
Professional Entrepreneur

Rich describes himself as “a perfectly good business executive, turned entrepreneur.”

Before becoming an entrepreneur, he was a skilled executive and market innovator in the corporate world.  He was General Manager at both Mitsubishi Electric and After 20 years in the technology industry, he discovered that his true passion and talent is in launching start-up companies.

Rich has founded or co-founded 32 businesses. These ventures were bootstrapped with just $5,000 to $10,000 of starting capital. Eleven of those businesses were miserable failures, but eleven have became wildly successful multi-million dollar businesses. Rich has identified The Zig Zag Principle as his secret formula for optimizing success while minimizing failure.  It is also his methodology for setting goals and living a happy, healthy life.

Using this principle, Rich is having a blast building, managing, and selling his own compilation of start-up companies. He states, “I am not sure it should be legal for one individual to have this much fun.” 

The Zig Zag Principle is a part of every facet of Rich’s life—including his personal, professional and family life. He even teaches and empowers his own children to apply the principles to build their own successful businesses.

When the family’s not starting a new venture, the Christiansens enjoy cruises, travelling the world, and spending time outdoors. They recently returned from Nepal after trekking in the Himalayas together. Rich is committed to his beautiful wife, five wonderful sons, and Nepalese daughter.  They live in the spectacular mountains of Utah.

Rich received both his Bachelors in Electronic Engineering Technology and an MBA from Brigham Young University.  He is passionate about educating youth in third-world countries.  He has set the personal goal to help educate 1,000 young men and women before he turns 50.