Blog posts, newspaper columns, and admission applications can often be quite lifeless, abstract, vague and thus ineffective in persuading anyone about anything.
Yet great changes in people's thinking and behavior can occur with persuasion done right, particularly in writing.
If you want to change people's opinions in the online public sphere and get them to act in new ways, you must include rhetorical elements and take on approaches that I describe in detail in this course.
Incorporate those elements in the personal essay – and avoid logical problems listed in the lectures – and you can make your writing more powerful.
In this course, you’ll learn:
This course is useful for anyone looking to improve the impact of his or her writing, particularly on the Internet.
Try a free preview of the lectures. Udemy offers a 30-day refund guarantee.
A look at the benefits of the course and details about the instructor.
Personal essays need to be focused and have a certain structure.
People's writing often speaks truths that, upon investigation, are not true at all.
Classical philosopher Aristotle had it right – three rhetorical elements must be combined to persuade people effectively.
You can cut down the arguments of your opponents – and support your cause – through attacking logical fallacies.
How does an admissions essay differ from the kinds of essays discussed earlier in this course?
Dr. Duncan Koerber has taught writing and communications courses for the past 10 years at six Canadian universities to thousands of students.
Oxford University Press recently published his writing textbook, Clear, Precise, Direct: Strategies for Writing (2015). Available on Amazon, the book considers the seven most common errors (interfering factors) in writing and how to improve them (enhancing factors). His second book, Crisis Communication in Canada, is in the revision process for University of Toronto Press.
Currently a full-time assistant professor at Ryerson University in Toronto, Canada, Duncan Koerber worked for nearly 10 years in reporting and editing roles for the London Free Press, the Mississauga News, and the University of Toronto Medium. He has freelanced for magazines and newspapers, including the Toronto Star.
Duncan Koerber has been a successful freelance editor, earning a 95% success rating on Upwork.
Duncan Koerber has a bachelor of arts degree in English, Professional Writing, and Political Science from the University of Toronto (2001), a master of arts degree in Journalism from the University of Western Ontario (2003), and a Ph.D. in Communication and Culture from York University and Ryerson University (2009).
His academic writing, which focuses on media and journalism history, writing pedagogy, and public relations crisis communication, has been published in the Canadian Journal of Communication, the Journal of Canadian Studies, Journalism History, Media History, Composition Studies, Canadian Journal of Media Studies, and Sport History Review.