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This course is designed for research and development employees, entrepreneurs, or leaders who want to bring products to market faster or more effectively. Colleges address the technical expertise, yet do not adequately prepare product creators. This course will fulfill that missing component in Startup Marketing.
No business can run fast enough unless it's hitting on all 8 cylinders.
The 8 cylinders covered in this course include
Aligned with the Business
Execution through Project Management
Course will include PowerPoint presentation on How to Market a New Product with instruction co-created by Dale Perryman who has been conducting training for 25 years and Jerry Newman who has led numerous new products developed efforts within Steris Corporation, Kemin Foods, and Johnson & Johnson Companies.</p>
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Certificate of completion.
|Section 1: Meet the instructor and course creators|
|This lecture will introduce the instructor and course creators. We will also describe the target audience.
|Section 2: Culture|
|This module describes culture and ways to assess culture.
|This module will cover the eight cylinders of creative leadership including customer focused, risk tolerant, entrepreneurial, aligned with the business, technical excellence, and execution through project management.
|This module covers some basic building blocks around building the creative culture.
|Section 3: The challenge|
Learn about the possible obstacles to building a creative culture.
Learn about some of tools of culture building and understand elements of building personalized development plans and leading change.
|Section 4: Customer Insight|
Learn about the relationship of customer insight to different types of innovation.
Understand how to increase customer focus and move to customer insight.
|Section 5: Risk tolerance|
Understand the elements of project/initiative risk and how to balance.
|Section 6: Entrepreneurial|
Learn about key elements of an entrepreneurial approach.
|Section 7: Alignment|
Understand the relationship of organizational alignment to improved performance.
Learn about the building blocks and tools of building organization alignment.
|Section 8: Technical excellence|
Learn about the relationship of technology categories to different types of innovation and understand tools to reinforce the value of maintaining technical excellence.
|Section 9: Innovation|
Innovation self-assessment and tools
|Section 10: Virtual Organization|
Learn about the importance of and tools for building collaborative skills.
|Section 11: Execution|
Learn about the importance of and tools for improving execution and developing excellence in project management.
|Section 12: Summary/Conclusion|
Emphasizes the comprehensive, sustainable and long-term nature of building a CREATIVE culture.
A business trainer and consultant for 26 years, Dale Perryman has consulted and trained for some of the largest corporations in the world.
At age 20, Dale started teaching college classes. After completing a Master’s degree from Oklahoma State University and then teaching Introduction to Speech Communication for 2 years at OSU, he moved to the Dallas area and worked as a full-time trainer for LTV Missiles and Electronics Group and ARCO Oil and Gas Company. At ARCO, he conducted 183 days of training in fourteen cities, eight states, and one foreign country in a single year. In early 1994, possibly a bit tired, Dale founded the Center for Organizational Learning.
Over the years Dale has spoken to many diverse audiences, from bikers...to pastors…to prison inmates…to leadership camps…to corporate executives.
Dale has worked with numerous Johnson & Johnson companies including Ethicon, Advanced Sterilization Products, Neutrogena, and Johnson & Johnson Medical. He has worked with financial service firms including Thomson Reuters & Comerica Bank.
Dale is also actively involved as an adjunct faculty for the SMU Guildhall School of Video Game Production where he teaches project management.
Dale specializes in training, facilitation, new product development, executive coaching, and merger integration. He specializes in topics including Behavioral Interviewing, Influencing Without Authority, Facilitation Skills, Leading Change, Effective Meetings, and the Seven Habits of Highly Effective People.
His latest project involves creating an app to help managers plan, facilitate, summarize and disseminate meeting agreements more effectively and efficiently. The app is called MyMeetingPro and can be found in iTunes.
Jerry L. Newman holds a bachelor's degree in biology and doctorate in biochemistry. He is the author of Creativity Gateway to Breakthrough Solutions. He has been a product innovation leader for over 25 years at companies such as S.C. Johnson and Johnson & Johnson. Under his leadership over 60 products have been commercialized. Trained as a scientist, his passions are creativity and innovation based on science and technology. He believes that technology developed by people can greatly enhance the health and lives of individuals. He is the originator of the the Creativity Gateway, CREATIVE culture and Lions of Innovation and author of papers on these innovation leadership concepts. He has also authored numerous scientific papers and is a patent holder for a number of inventions.