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Startup Steroids walks you through a new approach that will help business founders, idea generators, entrepreneurs, intrapreneurs or business innovators in finding their way to launch a successful product.
The course starts by synthesizing the idea into a visionary statement that could be used as a guide during the whole process and then deep dives into the three main aspects that compose an idea for a product: People, their Activities and the Context of those activities.
Each of the three areas is developed as a stand-alone steroid.
A steroid is a single piece that you can take to enhance your thinking on a topic and improve the way you approach a better solution. With each steroid you gain extra knowledge and understanding of your customers, needs, expectations and competitor landscape. You will start developing new insightful ideas that will help you to move forward in the right direction to satisfy your customers.
The model for Startup Steroids has been synthesized during the last years based on my own experience with Service Design, Design Thinking, Customer Experience and the Lean methodologies. It simplifies and adds order to help evolve the thinking of a team creating a product that suits customer needs.
It's absolutely compatible with Lean Canvas and Business Model Canvas, indeed it would help you to fill out and discover most of the areas of those canvases.
This is an experiential course that would provide lectures explaining each of the three steroids together with examples on how to use the proposed tools. You will need to use your own team and ideas to put what you learn in practice!
If doesn't matter if you are a business founder with existing experience or a software developer that starts to create a new business, in both cases you will learn how to look at customers and their needs through a different lens.
You will get unlimited access to the course materials, templates and tools.
I will be available during the week to answer questions and help you with doubts on how to use the proposed tools or apply them to your context.
EXTRA GIFT: You will get a free digital copy of the upcoming book "Startup Steroids" that collects and evolves all the thinking, tools and processes outlined in this course.
SIDE EFFECTS BONUSES: A new lesson will be published under the Side Effects lesson after each bundle of 100 students enroll in the course. This bonus lessons will include topics like:
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|Section 1: Challenge Introduction|
Identify your challengePreview
Create your "Visionary Statement"Preview
The Steroid's ModelPreview
Analogy: The Architect Paradigm
|Section 2: Context Steroid: Understand the ecosystem|
Guerrilla Context Research
Research for Statistics
Research for Writings
Research for Innovations
Research for Pitches
Research for Entrants & Exits
Research for Superhits
Analyzing for "Golden Nuggets"
Create a "Context Insight Map"
Create a "Feature & Pricing Benchmark"
Create a "Pitch Cloud Map"
Create an "Industry Trend Timeline"
Compose a "Context Understanding Report"
Contrast your findings
|Section 3: Customer Steroid: Understand your customer|
Identify your customer
The real "Customer Experience"
Analogy: The Restaurant Experience
Model a "Customer Ecosystem Map" draft
Prepare for Contextual Interviews
Guerrilla Customer Recruiting
Interview "Extreme Users"
Find "Simplest Single Experience Enhancer"
Synthetize a "Customer Empathy Map"
Identify "Customer Expectations"
Define a set of "Empathy Drivers"
Empathetic customer observation
Identify "People, Objects & Tasks"
Identify "Customer Needs & Goals"
Refine your "Customer Ecosystem Map"
Identify unbreakable journeys
Detect "Ornament & Accelerators"
Create your "Customer Persona"
Compose a "Customer Understanding Report"
Contrast your findings
|Section 4: Activities Steroid: Satisfy needs|
Product Interaction vs. Business Interaction
Prepare for "Product Ideation"
Ideation Workshop "Customer Activities"
5W Evaluation Model
Define "What" does the customer do
Define "Why" does the customer do it
Define "When" does the customer do it
Define "Who" does it
Define "Where" does it take place
Create an "Activity Relationship Map"
Cluster activities into features
Validate prototype with customers
Prepare for "Business Ideation"
Ideation Workshop "Customer Journey Map"
Validate journey map with customers
The "Interaction & Visibility Model"
Different types of Customer Touchpoints
Identify "Customer Touchpoints"
Create a "Service Blueprint"
Identify "Moments of Truth"
Identify "Product Metrics"
Compose a "Customer Value Proposition"
Contrast your proposal
I use innovative creative processes and multidisciplinary expertise to help organizations integrate design as a change factor. Through a trasnversal process of observation across every layer of their ecosystem I guide organizations to design new services and products while proposing improvements on existing ones.
During the last 15 years I’ve worked with Zara, BBVA, Terra, Microsoft, Telefónica I+D, Movistar and the Spanish Government among others to help them visualize new solutions to satisfy customer needs.