Startup Steroids

How to focus on customers, their activities and the context where those take place for better product & idea development
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  • Lectures 66
  • Contents Video: 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2014 English

Course Description

Startup Steroids walks you through a new approach that will help business founders, idea generators, entrepreneurs, intrapreneurs or business innovators in finding their way to launch a successful product.

The course starts by synthesizing the idea into a visionary statement that could be used as a guide during the whole process and then deep dives into the three main aspects that compose an idea for a product: People, their Activities and the Context of those activities.

Each of the three areas is developed as a stand-alone steroid.

A steroid is a single piece that you can take to enhance your thinking on a topic and improve the way you approach a better solution. With each steroid you gain extra knowledge and understanding of your customers, needs, expectations and competitor landscape. You will start developing new insightful ideas that will help you to move forward in the right direction to satisfy your customers.

The model for Startup Steroids has been synthesized during the last years based on my own experience with Service Design, Design Thinking, Customer Experience and the Lean methodologies. It simplifies and adds order to help evolve the thinking of a team creating a product that suits customer needs.

It's absolutely compatible with Lean Canvas and Business Model Canvas, indeed it would help you to fill out and discover most of the areas of those canvases.

This is an experiential course that would provide lectures explaining each of the three steroids together with examples on how to use the proposed tools. You will need to use your own team and ideas to put what you learn in practice!

If doesn't matter if you are a business founder with existing experience or a software developer that starts to create a new business, in both cases you will learn how to look at customers and their needs through a different lens.

You will get unlimited access to the course materials, templates and tools.

I will be available during the week to answer questions and help you with doubts on how to use the proposed tools or apply them to your context.

EXTRA GIFT: You will get a free digital copy of the upcoming book "Startup Steroids" that collects and evolves all the thinking, tools and processes outlined in this course.

SIDE EFFECTS BONUSES: A new lesson will be published under the Side Effects lesson after each bundle of 100 students enroll in the course. This bonus lessons will include topics like:

  • How to integrate with Lean Canvas
  • How to tell a compelling Product Story
  • How to use Steroids with existing products
  • How to integrate with Business Model Canvas
  • How to create a Product Explainer Video
  • and much more!!!

What are the requirements?

  • Sticky notes
  • Markers
  • Divergent thinking
  • Passion for customers

What am I going to get from this course?

  • A free digital copy of the upcoming book "Startup Steroids"
  • Free extra bonus lessons per each bundle of 100 students enrolled!!!
  • A new way of thinking based on People, Context and Activities
  • A set of tools to ease developing on new business ideas
  • A collection of templates to support the tools used
  • Quick ways to analyze and understand the context of an idea
  • Guerrilla techniques to observe and learn from customers
  • Identify customer needs, expectations & pains
  • Visualization techniques for customer needs
  • Ideation tools to create customer-centric value propositions
  • Create a Customer Journey Map
  • Identify different aspects of the customer experience
  • Develop a blueprint for building your product

What is the target audience?

  • Entrepreneurs
  • Intrapreneurs
  • Product Managers
  • Business Innovators
  • Business Founders

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Challenge Introduction
Getting started
Preview
00:43
Identify your challenge
Preview
02:21
Create your "Visionary Statement"
Preview
03:37
The Steroid's Model
Preview
04:39
Analogy: The Architect Paradigm
02:05
Section 2: Context Steroid: Understand the ecosystem
Getting started
00:45
Guerrilla Context Research
07:22
Research for Statistics
02:42
Research for Writings
04:46
Research for Innovations
05:20
Research for Pitches
02:49
Research for Entrants & Exits
03:09
Research for Superhits
04:43
Analyzing for "Golden Nuggets"
04:12
Create a "Context Insight Map"
05:03
Create a "Feature & Pricing Benchmark"
04:02
Create a "Pitch Cloud Map"
03:35
Create an "Industry Trend Timeline"
04:18
Compose a "Context Understanding Report"
02:05
Contrast your findings
02:18
Section 3: Customer Steroid: Understand your customer
Getting started
01:18
Identify your customer
03:17
The real "Customer Experience"
04:27
Analogy: The Restaurant Experience
05:15
Model a "Customer Ecosystem Map" draft
08:56
Prepare for Contextual Interviews
03:24
Guerrilla Customer Recruiting
03:43
Interview "Extreme Users"
06:01
Find "Simplest Single Experience Enhancer"
02:25
Synthetize a "Customer Empathy Map"
07:28
Identify "Customer Expectations"
03:02
Define a set of "Empathy Drivers"
03:54
Empathetic customer observation
04:41
Identify "People, Objects & Tasks"
03:56
Identify "Customer Needs & Goals"
03:11
Refine your "Customer Ecosystem Map"
05:03
Identify unbreakable journeys
04:39
Detect "Ornament & Accelerators"
03:18
Create your "Customer Persona"
04:43
Compose a "Customer Understanding Report"
03:40
Contrast your findings
01:49
Section 4: Activities Steroid: Satisfy needs
Getting started
01:30
Product Interaction vs. Business Interaction
03:51
Prepare for "Product Ideation"
03:18
Ideation Workshop "Customer Activities"
11:02
5W Evaluation Model
03:02
Define "What" does the customer do
02:09
Define "Why" does the customer do it
01:28
Define "When" does the customer do it
01:27
Define "Who" does it
01:43
Define "Where" does it take place
03:42
Create an "Activity Relationship Map"
04:17
Cluster activities into features
04:44
Prototype product
08:31
Validate prototype with customers
05:06
Prepare for "Business Ideation"
02:50
Ideation Workshop "Customer Journey Map"
05:50
Validate journey map with customers
02:41
The "Interaction & Visibility Model"
07:55
Different types of Customer Touchpoints
04:57
Identify "Customer Touchpoints"
03:49
Create a "Service Blueprint"
07:54
Identify "Moments of Truth"
02:56
Identify "Product Metrics"
04:20
Compose a "Customer Value Proposition"
02:29
Contrast your proposal
01:38

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Instructor Biography

Miguel Jiménez, Product & Service Designer

I use innovative creative processes and multidisciplinary expertise to help organizations integrate design as a change factor. Through a trasnversal process of observation across every layer of their ecosystem I guide organizations to design new services and products while proposing improvements on existing ones.

During the last 15 years I’ve worked with Zara, BBVA, Terra, Microsoft, Telefónica I+D, Movistar and the Spanish Government among others to help them visualize new solutions to satisfy customer needs.

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