The Startup Pitch is the most complete reference source for pitch skills used in today’s startup world. You will learn the four components of every pitch based on case studies of pitches that worked. You will gain strategies to pitch persuasively from research in corporate communications. You will also gather insights on slide development and delivery. This course is designed to improve your pitch and win funding faster.
Pitching is a social activity, and exercises allow you to put these strategies into action and receive feedback. This feedback will give you novel insights into your current thinking. There are short video lectures with light reading to learn these strategies. Web links to successful pitches will also be available so you can watch how it’s been done before.
Stanford Business School Communications coach Chris Lipp outlines the basic 4 point formula for pitching to investors and why it works
Every successful pitch has four components: problem, solution, market and business. Investors look for low risk high return. They invest in you. Your pitch makes that critical first impression.
Introduce a problem and you can hook your audience and deliver benefits. This lecture explores how to make a problem something that intrigues the investor.
You can't present a problem without a solution. One of the great tools is the USP. This lecture highlights the unique selling proposition and other ways to frame solutions in your pitch.
It's important to know how to identify markets and measure them. In this lecture, Chris shows how the next step is to figure out how your product fits those markets.
The business model is critical to a successful pitch. Here Chris discusses how to create "go-to-market" strategies and revenue models.
While the framework of a pitch can be generic, it must be tailored to fit your product. This lecture gives tips on how to make it fit your concept.
A great pitch must be persuasive. It must influence the audience to want to learn more and ultimately invest. This lecture outlines the elements of successful persuasion
Problems can provide great material for pitches. This lectures shows how to intrigue investors by outlining a problem.
You can't present a problem without also providing the solution. It's important to learn how to frame the solution, here Chris outlines how to frame it for the benefit of your audience/investors.
Investors want to know your business model makes sense. This lecture explains how to best frame your business to investors
Persuasive pitches are tailored to fit the specific business. Learn how to apply the most important components you need to prove and improve your pitch.
Learn about power words that used properly will grab the audience attention immediately. This lecture outlines the framework that helps you involve investors directly.
Once you've grabbed their attention, you must hold onto it. Here Chris outlines key ways to keep attention using current events and other tips to keep investors focused.
It's the moment of truth and now you must pull it all together to perfect the pitch. What are the frameworks for the most successful pitches? This lectures explains how and why the 4 point pitch works.
Visuals enhance critical points the presenter is making to investors. But slides for slides sake can be more detrimental than an aide to secure funding. In this lecture, Chris explains how to create a great slide deck to support your pitch
Keep it simple especially when using data and figure in a demonstration. Keep to one message per slide. Remember less is more. This lecture focuses on things to avoid when putting data on your slide presentation
Pictures are priceless when it comes to conveying your message. But the right image can be critical. Chris talks about what types of images are the most powerful.
Words may come easy, but beware, they can be dangerous. In this lecture, Chris shows how your slides should support you and not detract from your message. Too many words can ruin a slide and your messaging.
Pitches should be conversations. Chris helps outline how delivery through dialogue can be much more effective than a monologue or lecture.
After presenting your pitch, you will get questions by investors and/or the audience. Do your homework says Chris, but if you don't have the answer, be honest! To do otherwise could be the kiss of death.
Questions can be a powerful tool in your arsenal. In this lecture Chris talks about inserting questions into the pitch.
Practice makes the perfect pitch. To stand up and deliver you need to think about the right tone and approach.
Even Steve Jobs practiced over and over before his presentations. Chris explains why saying the words out loud can help you craft a much better pitch. This lecture provides some tools before you ever think of presenting.
Knowing exactly what the purpose you are trying to accomplish with your pitch can help determine its success. Chris talks about learning from feedback after you've finished and what comes next.
Chris is author of The Startup Pitch: A Proven Formula to Win Funding. He works with Stanford Graduate School of Business and startup organizations worldwide coaching pitch skills. Through meeting VCs, collaborating with other top coaches in the country, and living the startup experience hands-on, Chris identified a system that over 90% of funded startups use to pitch effectively in high-stakes situations.
Chris is also faculty at Santa Clara University's Business School, and has worked in startup marketing and international business management. Chris holds an Engineering degree from UC Berkeley. He also competes regularly in presentations contests, and has bested thousands of speakers in Silicon Valley.