Social Media Fundamentals for Beginners
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Social Media Fundamentals for Beginners to your Wishlist.

Add to Wishlist

Social Media Fundamentals for Beginners

Learn all you need to know about social media today!
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3 students enrolled
Created by Tricia McKinnon
Last updated 8/2017
English
Price: $195
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to more effectively market products and services using social media
  • The demographics of the top networks
  • Which networks are most popular and for what purpose
  • How to implement best practices for building your personal brand
  • How to leverage best practices to create a great social media presence
  • Which network on focus on to achieve personal or business marketing goals
View Curriculum
Requirements
  • Optional: Have installed these apps: Facebook, Instagram, Twitter and LinkedIn
Description

More than a third of the earth's entire population is on social media today.  With over 2 billion social media users the power of social media cannot be denied. People have risen from relative obscurity to owning fashion, make-up and fitness empires fuelled by the popularity of their Instagram accounts. Learn today everything you need to know about some of the largest social media platforms in the world:  Facebook, Instagram, Twitter and LinkedIn.  Start here and get the foundation you need for social media success. If you want to use social media just for fun enrol today and learn where and how to get started.

What you will learn in this course:

For each of the major social networks (Facebook, Instagram, Twitter and LinkedIn) you will learn:

  • The best practices for gaining more followers
  • Which platform to advertise on by having a strong understanding of:

       - The demographics of the user base

       - Which platforms are stagnating and which ones are growing

       - How much time users spend on each platform

      - Which social media platforms are used by the most people and for what purpose

      - How much social media activity is taking place on desktop vs. mobile

  • Key developments in each network's history
  • Key features of each platform that you may not be using  today but you may benefit from in the future
Who is the target audience?
  • Anyone who wants to learn more about social media and how you can use it to market a business
Students Who Viewed This Course Also Viewed
Curriculum For This Course
34 Lectures
01:19:42
+
Facebook
8 Lectures 24:45
Why Facebook Matters
02:10


Facebook Key Statistics
02:04



Facebook's Key Features
07:01

Facebook Marketing - What You Need to Know
05:55

Facebook Wrap Up
03:26

Test Your Knowledge of Facebook

Facebook Quiz
10 questions
+
Instagram
7 Lectures 20:26
Why Instagram Matters
03:25

Instagram's History
00:52

Instagram Key Statistics
00:58


Instagram's Key Features
02:44

Instagram Marketing - What You Need to Know
07:29

Instagram Wrap Up
03:06

Test your Instagram knowledge

Instagram Quiz
10 questions
+
Twitter
8 Lectures 17:47
Why Twitter Matters
01:29


Twitter Key Statistics
00:59

Twitter Demographics
00:45

Time Spent on Twitter
00:45

Twitter's Key Features
02:43

Twitter Marketing - What You Need to Know
05:38

Twitter Wrap Up
03:21

Test your knowledge of Twitter

Twitter Quiz
10 questions
+
LinkedIn
8 Lectures 14:24
Why LinkedIn Matters
00:39

LInkedIn's History
01:19

LinkedIn Key Statistics
01:19

LinkedIn Demographics
00:44

Time Spent on LinkedIn
01:15

LinkedIn's Key Features
01:26

LInkedIn Marketing - What You Need to Know
06:00

LinkedIn Wrap Up
01:42

Test your knowledge of LinkedIn

LinkedIn Quiz
10 questions
About the Instructor
Tricia McKinnon
0.0 Average rating
0 Reviews
3 Students
1 Course
Digital Strategist and Marketer

Tricia McKinnon

I founded Indigo9 Digital Inc. to help organizations use digital to reach their potential.  Never has there been a time when we have had access to so many consumers and markets with such low barriers to entry.  

My Commitment to Excellence

I am committed to excellence in creating and offering this course as well as in my other personal and professional endeavours:

  • I have held several senior level strategy roles with a focus on accelerating sales growth (@ Deloitte Consulting, Sears Canada, Holt Renfrew and Cadillac Fairview) 
  • Digital Marketing Management Certificate, MBA and BComm  from the University of Toronto 
  • Recipient of the Gordon Cressy Student Leadership Award (recognizing students who make outstanding contributions to improving the world around them and inspiring others to do the same) and recipient of the Lisa Hamann Memorial Award (awarded for excellent leadership skills, academic standing and involvement in extracurricular activities)
  • Avid reader, read 50+ books each year