Do you struggle to understand how to sell online?
Is it important to you to increase your leads, conversions and sales?
Do you find all the different platforms, jargon, processes confusing?
If this is a summary of how you feel - I totally understand because four years ago I felt exactly the same - and decided that I had to figure it out!
But - Anyone CAN do this! - You just need to understand HOW it works!
This is why I created this Online Marketing Plan Video Course - to show you what I have learned from years of experience and testing!
All you need to do is take your digital product, apply the 8 Step formula and you WILL get results.
Here's just a taste of what you're about to discover:
Here's what people are saying The Six Minute Strategist:
Simon Dixon, CEO and Co-Founder of BankToTheFuture wrote “I have met many Investment Bankers in my time, but very few that understand the power of the internet and social media."
Are you ready to Get Started?
I normally charge $250 an hour for my personal consulting services, but there is a limit on my time and the number of people I can help personally.
So I created this Video Course to allow everyone access to the vital business knowledge that I've learned doing the marketing for my own business.
So if you're ready to make a change and finally get your online business on the path to success, just click the Blue "Take This Course" button in the top right hand corner of this page.
And of course, when you purchase your copy of The Online Marketing Plan you won't risk a cent. The course comes with Udemy's unconditional 30 day money back guarantee.
If you find that the course doesn't meet your needs, all you have to do is ask Udemy for a Refund.
No questions asked, no hoops to jump through and no hard feelings...
Look, if you're serious about starting an online business and generating a real online income, you need to take action and get in the game.
You can finally put an end to all your frustration and disappointment simply by following the 8 step approach revealed in The Online Marketing Plan .
Imagine opening your email inbox every morning and seeing a flood of new sales notifications from around the world. You then flick over to your online banking and see the cold hard cash piling up in your account faster than you've ever seen before.
That's what I want for you, and I know it's what you want for yourself, so grab your copy of The Online Marketing Plan now and let's get you started today!
Click the Blue "Take This Course" button in the top right hand corner of this page right now and I'll see you on the other side...
The Social Sales Cycle is a complex phenomenon. There is no simple one size fits all. It is important to understand the framework in which you are going to operate if you want to conduct online business. I have distilled this into Eight Core Steps which you need to take to create your own successful Sales Cycle. They are:
1. Understand the Principles
2. Identify Your Expertise
3. Create Your Products
4. Create Your Funnel
5. Create Pathways
6. Scatter Bread Crumbs
7. Reporting and Measurement
8. Repeat the Cycle
In this Lecture I briefly introduce myself. I explain why I created this Course and why my primary objective is your success.
It would be great if you would introduce yourself in the discussions. Where are you from? what are your objectives for the course? What challenges are you facing? Join in with the community here and lets all work together for our mutual success.
Do welcome new members and answer questions if you can!
It is essential that you understand the key principles of selling online before you start. These are:
Before you rush to create Online Products or try to sell online you should ensure that you have an expertise that adds value and for which there is a market. This is how I summarise it in this Lecture.
You must think about your Products as a Portfolio and ensure that they are aligned to your customers needs. Realise that no one is going to buy a $500 course from you on day one and you need to design a progressive portfolio to lead your customers into your learning funnel. This includes:
Discounts - How to use them correctly - this is a critical point which will save you $$$$
A Sales Funnel is broad at the top and narrow at the bottom. You need to drive traffic to the top of the funnel and then through an engagement process filter them down to the bottom where those that are left convert and buy from you. This lecture covers:
You need to understand this when creating your content and making sure that all parts of this complex jigsaw are joined to one another in a logical sequence.
How are you enjoying the Course?
I hope it is everything you expected.
If not, please email me to let me know at firstname.lastname@example.org or message me through Udemy.
If you are enjoying it, please leave a positive comment and a rating which you can do at the top right hand corner of this page. It takes less than a minute and its a huge help to other students and to me too.
Plus it will help the Course rank higher in Udemy Search.
Don't forget you can edit your Review at any time.
Thank you very much for your help with this. Best regards, John
Now, on with the Course...
The Pathways in the Social Cycle are the routes that you create for your prospects to find their way to the top of your funnel. If you build it they will not (automatically) come. You have to give them help through strategically created content to bring them to the start of your funnel process. In this lecture we look at:
Bread Crumbs are my metaphor for social media hooks or bait that people that you do not know find and which lead them to the paths you have created and which we have discussed in the previous lecture. This is all about getting out into the Social Media Universe and engaging with people. This lecture discusses how to:
As with everything in the Online Marketing arena, nothing stands still for very long. Consequently you must report and measure the impact of what you are doing and find out what is working and what is not working. In this lecture we discuss:
The real value of the Soclal Sales Cycle is that you can recycle your customers and repeat your process again and again once you have set it up. This explains the importance of building in the cyclical element to your process. We cover:
Lets take a time out - I would love to get your feedback on the course - start a discussion or message me.
This would also be a great time for you to help out other students by telling them what you think about the course - why not leave a rating and review now? You can always go back and edit it at any time later if you wish.
Creating a Lead Magnet Funnel to Grow Your Email List
One of the most important aspects of promoting and selling your Online Courses is to have an email list to whom you can offer your online products. This can be for Udemy Courses or any other products/courses you decide to sell from your website or other course platforms. While Udemy, rightly, guards the emails of their students, you should be actively collecting email addresses from your own marketing.
These are the future customers who will come to know, like and trust you. Udemy knows the money is in the list, its about time you did too!
The Lead Funnel Process Explained Diagrammatically
Getting the process and system set up correctly is a little bit tricky and complicated. I thought it would be helpful to create a process diagram and talk you through it which is what I do in this video.
I have added the PDF of the slide deck for you to download so that you have a copy of the diagram to work with.
How to Create Your Lead Magnet
Understanding how simple it is to create a Lead Magnet - something a prospective customer will exchange his or her email address for - is a really important step. This does not need to be complicated or difficult but it must be relevant both to the content they are consuming from you at the time and your over all content strategy.
How to Create a Promo Video for Your Lead Magnet
Video is a very powerful form of media and if you are promoting anything online, I believe it is worth creating a short video to reinforce the message you want to convey. This video explains what you need to do if you decide to take this step.
How to Create a Sign Up Page with a Promo Video
This takes you through the steps of setting up and configuring your Sign Up/Landing Page with your Promo Video embedded.
The key here is to make sure you get your message across, tempt your read with your Lead Magnet or “Sign Up Bribe” and get them to click on the Download Now button.
This takes you through an alternative form of Sign Up page which does not involve a Video. The page will have to do more work for you as the video is absent.
How to Create a New List in aWeber
Now we turn our attention to our eMail Service Provider and the first thing we have to do is set up a new list to which your prospective customer can join.
How to Create a New Sign Up Form in aWeber
The Sign Up Form provides the input area for the name and email of your reader. If you are using a Lead Pages template, the design is immaterial as it never shows up. If you are creating your own page on your website then you can work with aWeber’s easy to use templates.
How to Create Your First Follow On Message
This module does not address the use of auto responders following the capture of the email - it might in the future. The key point here is to make sure that you deliver what you promise. I take a very belt and braces approach to this as email messages can go astray or get lost.
How to Set Up a Thank You Page
Getting your Thank You Page right is important and knowing its purpose is key too. Do not get mixed up between Thank You Pages and Success Pages - they are totally different and have completely different purposes too!
How to Create a Thank You Page in Lead Pages
This is a step by step walk through of how to create a Thank You Page in Lead Pages.
How to Create a Success Page for Your Lead Magnet
This is the final step which delivers the Lead Magnet. This needs to be configured with your email service provider and your new list so that the system works.
In this final lecture, I summarise the content of the Course and take you through the 8 steps and how they link together. Congratulations on Completing this Course. This is the first step in creating your own Social Sales Cycle and starting an online business that earns you money every month.
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Here is a little bit about Me...
Cambridge University Graduate
I have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)
Master of Business Administration
I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.
British Army Officer
I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.
Investment Banking Career
I have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.
Online Marketing and Social Media
I have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading online course instructor.
My current Podcast, The Online Learning Podcast, dedicated to eLearning and Udemy can be found as a free course below.
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A Bit about Me!
I live with my wife in a 14th Century Medieval Hall house in Wiltshire in England with our Border Collie, Henry. I love wine, first edition books and vintage toy cars - quite keen on lego too! :)
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