Social Media Strategies for DIY Musicians

A detailed guide on how to grow your fan base, sell more music, & maximize your exposure through Social Media.
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9 students enrolled
Instructed by Deleyse "Deli" Rowe Music / Other
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  • Lectures 27
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Welcome to Social Media Strategies for the DIY Musician, a detailed guide on how to grow your fan base, sell more music, & maximize your exposure through Social Media.

This course is for Artists, Bands, Singers, Musicians, Songwriters, Producers, & DJs of any Genre who are seeking to authentically grow their fan base and visibility online through social networks; it is NOT intended for musicians who aren't willing to put any effort or who don't have the patience to watch the results grow. This is not an overnight to stardom guide, but if you are willing to put in the work day after day, you will see your visibility flourish!


Included in this course are step by step instructions on how to create a social media page for 4 major platform and downloadable guides to help direct you through making the post of your postings.

What are the requirements?

  • Basic Internet Skills
  • Smartphone for Social Media Apps
  • Pen & Paper to take notes
  • Desire to get your music out and grow your fan base online
  • Patience to work towards building your brand

What am I going to get from this course?

  • How to self-promote your music via Facebook, Twitter, Instagram, YouTube, and more!
  • Create Social Media Pages that simultaneously connect
  • Use and Create Hash Tags to target their audience
  • How to Gain Followers
  • How to use various tools to make posting content easier
  • Use the given Social Media Calendar to Plan out content for posting

What is the target audience?

  • This course is for Artists, Bands, Singers, Musicans, Songwriters, Producers, & DJs of any Genre who are seeking to authentically grow their fan base and visibility online through social networks; it is NOT intended for musicians who aren't willing to put any effort or who don't have the patience to watch the results grow. This is not an overnight to stardom guide, but if you are willing to put in the work day after day, you will see your visibility flourish!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
01:02

In today’s society, social media is no longer an option, and as a musician, you should be on as many platforms as possible.

02:55

Learn about my journey as an Indie/DIY Musician.

Section 2: Facebook
05:17

There are so many benefits to having a fan page to promote your music as opposed to your personal page. In this lecture, I will walk you through the process of creating a Facebook Fan Page.

09:26

In this lecture, I will show you how to create photo albums, add video, and how to add your music from Bandcamp.

03:11

There a numerous ways to invite your friends on your personal page to like your page; in this lecture, I‘ll show you how to invite your friends to like your page.

01:52

Learn to use the Facebook groups you're in to promote your music and your fan page. I'll also teach you how to create a Fan Club for your supporters through a group.

04:09

By creating Facebook events, you are able to bring awareness to your releases and shows in a way that your fans may have missed on their timeline.

05:58

Creating Facebook Ads help your posts reach more than those who like your page; I will show you how to create a Facebook Ad, as well as how to create custom audiences to target your posts to reach fans in a specific location.

04:28

Facebook Insights help you to see where your fans are located, how big your reach is with your ads & posts, as well as which Facebook ads are working the best.

Section 3: Twitter
05:09

Using your Twitter to promote your music is a powerful tool when used correctly.

13:12

Learn the secret to Gaining Followers!

04:42

Make it easier to tweet by scheduling your content using Hoot Suite.

1 page

Learn what not to say on Twitter.

04:03

Learn the benefits of using Periscope to live stream to your Twitter followers.

Section 4: Instagram
03:55

Instagram is all about visuals - learn what works and what doesn't work when it comes to posting photos.

02:30

Those 15 seconds Instagram videos can do a lot for your follower count.

02:17

Be sure to remember this when you're using hashtags on your visuals.

Section 5: YouTube
04:58

Basic guide of equipment that you can use to post quality videos.

04:11

A guide on how to filter your videos before uploading.

06:22

This lecture will show how to use YouTube Creator Studio for tips, advice, and the analytics of your channel.

02:46

In this lecture, I'll show you how you can make money from your videos through AdSense.

2 pages

Extra tips for getting the best out of your YouTube channel.

Section 6: Content Posting
01:07

A lot of musicians don't follow the 80-20 rule but it will be SOOOO beneficial before posting content.

2 pages

Use this table to help you keep track of your weekly social media postings.

03:49

Here I will give you a few tips on responding to your fans and keeping them engaged.

Use SoundCloud to offer downloads to your fans
02:07
Section 7: Additional Information
2 pages

Add your music to these websites for more exposure!

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Instructor Biography

Deleyse "Deli" Rowe, Independent Artist, Songwriter, Vocal Coach

Deleyse Deli Rowe is an indie soul and R&B singer/songwriter out of Richmond, Virginia. With a sultry voice that draws you in with its sweet caress of soul, she has been building a loyal following in Richmond and beyond, starting with the release of her self-produced debut EP, Growing Pains, in 2010. In the past year alone, she has built a 6,000 plus strong fan base on social media, and has built a reputation as a vibrant, authentic and passionate performer with an unshakable determination to succeed. Her sophomore release was for the single, Losing Ground, which gained her airplay in six international countries as well as in several major US cities, rising to number 3 on the UK’s Still Dope Radio Charts.

In September of 2015, Deli released a four song EP, The Art of Possibility, through her own indie company, Liberated Soul Music Group, LLC. She describes the EP as a “creative memoir of music and art that speaks to the possibilities within.” The single, Empty, has been featured on Jazzy D’s Quality Soul Podcast in Australia, and she was recently selected as Artist of the Week for Amsterdam’s popular Tribe of Noise website.


In March 2015, she established Dynamic Vocal Artistry, an education division of Liberated Soul Music Group, as a platform in which she coaches singers privately, as well as through workshops and classes, helping them to bring out their best performance possible.

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