Welcome to Social Media Strategies for the DIY Musician, a detailed guide on how to grow your fan base, sell more music, & maximize your exposure through Social Media.
This course is for Artists, Bands, Singers, Musicians, Songwriters, Producers, & DJs of any Genre who are seeking to authentically grow their fan base and visibility online through social networks; it is NOT intended for musicians who aren't willing to put any effort or who don't have the patience to watch the results grow. This is not an overnight to stardom guide, but if you are willing to put in the work day after day, you will see your visibility flourish!
Included in this course are step by step instructions on how to create a social media page for 4 major platform and downloadable guides to help direct you through making the post of your postings.
In today’s society, social media is no longer an option, and as a musician, you should be on as many platforms as possible.
There are so many benefits to having a fan page to promote your
music as opposed to your personal page. In this lecture, I will walk you through the process of creating a Facebook Fan Page.
In this lecture, I will show you how to create photo albums, add video, and how to add your music from Bandcamp.
There a numerous ways to invite your friends on your personal page to like your page; in this lecture, I‘ll show you how to invite your friends to like your page.
Learn to use the Facebook groups you're in to promote your music and your fan page. I'll also teach you how to create a Fan Club for your supporters through a group.
By creating Facebook events, you are able to bring awareness to your releases and shows in a way that your fans may have missed on their timeline.
Creating Facebook Ads help your posts reach more than those who like your page; I will show you how to create a Facebook Ad, as well as how to create custom audiences to target your posts to reach fans in a specific location.
Facebook Insights help you to see where your fans are located, how big your reach is with your ads & posts, as well as which Facebook ads are working the best.
Using your Twitter to promote your music is a powerful tool when used correctly.
Learn the secret to Gaining Followers!
Make it easier to tweet by scheduling your content using Hoot Suite.
Learn what not to say on Twitter.
Learn the benefits of using Periscope to live stream to your Twitter followers.
Instagram is all about visuals - learn what works and what doesn't work when it comes to posting photos.
Those 15 seconds Instagram videos can do a lot for your follower count.
Be sure to remember this when you're using hashtags on your visuals.
Basic guide of equipment that you can use to post quality videos.
A guide on how to filter your videos before uploading.
This lecture will show how to use YouTube Creator Studio for tips, advice, and the analytics of your channel.
In this lecture, I'll show you how you can make money from your videos through AdSense.
Extra tips for getting the best out of your YouTube channel.
A lot of musicians don't follow the 80-20 rule but it will be SOOOO beneficial before posting content.
Use this table to help you keep track of your weekly social media postings.
Here I will give you a few tips on responding to your fans and keeping them engaged.
Add your music to these websites for more exposure!
Deleyse Deli Rowe is an indie soul and R&B singer/songwriter out of Richmond, Virginia. With a sultry voice that draws you in with its sweet caress of soul, she has been building a loyal following in Richmond and beyond, starting with the release of her self-produced debut EP, Growing Pains, in 2010. In the past year alone, she has built a 6,000 plus strong fan base on social media, and has built a reputation as a vibrant, authentic and passionate performer with an unshakable determination to succeed. Her sophomore release was for the single, Losing Ground, which gained her airplay in six international countries as well as in several major US cities, rising to number 3 on the UK’s Still Dope Radio Charts.
In September of 2015, Deli released a four song EP, The Art of Possibility, through her own indie company, Liberated Soul Music Group, LLC. She describes the EP as a “creative memoir of music and art that speaks to the possibilities within.” The single, Empty, has been featured on Jazzy D’s Quality Soul Podcast in Australia, and she was recently selected as Artist of the Week for Amsterdam’s popular Tribe of Noise website.
In March 2015, she established Dynamic Vocal Artistry, an education division of Liberated Soul Music Group, as a platform in which she coaches singers privately, as well as through workshops and classes, helping them to bring out their best performance possible.