Social Media Marketing Crash Course

In only 90 minutes, you'll master the latest social media and mobile marketing changes and platforms.
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  • Lectures 9
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2012 English

Course Description

We know you're short on time, so we've cut out the fluff, so you can get to the core of what you need to know successfully plan, execute, measure, and analyze the highest-ROI tactics in social media marketing.

1. Gain a deep understanding and knowledge of the latest trends in social media marketing in 90 minutes.
2. Start becoming an expert in the hottest trends in digital-from Pinterest to Google+ to Local/Mobile.
3. Become an invaluable asset to your organization by knowing which social media tactics work.
4. Improve your organization's digital marketing performance-drive more leads, revenue, and results.
5. Put your newly acquired skills and knowledge into action immediately.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Pinterest 101
02:36

A detailed overview of Pinterest.  As well as covering the basics on how to get started and best practices once you are up and running, Gillian answers key questions like how to keep your target audience engaged and how to stay ahead of your competitors!  

You will learn:

  • What is Pinterest?
  • Determine if Pinterest is right for your business.
  • Create a board, find followers, start pinning.
  • Optimize your Pinterest profile.
  • Maximize engagement with your followers on Pinterest.
How Pinterest Works
Preview
04:04
10:14
Section 2: Why You Need Google+ and How to Use It
02:03

Master everything you need to know to take advantage of Google+ and dramatically improve your rankings in the Search Engine Result Pages (SERPs).

You will Learn:

  • Use Google+ to get your website indexed and ranked
  • Share content and ignite conversations
  • Develop your personal brand on the network
  • How to track ROI on Google+
  • What kind of content performs well (what what just falls flat)
  • and much, much more!
What is Google +?
04:37
Elements of Google + for Business
02:53
Tips
16:57
11:36

Get more likes, fans, followers and conversions! You will quickly learn how to improve your Facebook, Twitter, and social media marketing in this fast-paced class.

You will learn:

  • Make quick improvements to your campaigns that deliver significant returns
  • Generate leads from Facebook, Twitter, and LinkedIn
  • Tie Tweets back to sales
  • Improve your messaging, updates, frequency and more
  • Generate more Likes, comments, followers, and business
Elements of a Social Strategy
25:11
Section 3: 10 Essential Elements of a Mature Social Media Marketing Strategy

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Instructor Biography

Online Marketing Institute, The Online Marketing Institute is the most extensive resource for quality education for all areas and all levels of digital marketing

The Online Marketing Institute is the leading educator for digital marketing.  Our core mission is to help professionals bridge the online marketing knowledge gap so they can better execute, drive ROI and advance personal career aspirations. Founded in 2007 in conjunction with world-renowned Online Marketing Summit, OMI has educated marketing professionals on the principles of digital marketing success for over five years.

As the only organization focused solely on education for digital marketers, OMI plays an integral role in driving the industry forward and supporting the needs of digital marketers looking to improve their knowledge and results. From Fortune 500 teams to individual marketers, OMI is proud to have helped thousands of professionals realize their goals.

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