Sociable Video is a training course dedicated to making you awesome at leveraging the conversion power of marketing with video. Focusing on the creation of highly shareable creative content that empowers interaction and action.
I will show you step by step how to get started and succeed in the world of video marketing. From overcoming your fear of being on camera, to what types of content people share, how to trigger them to share it, the technical aspects of production, equipment for any budget, video search engine optimization, setting up your YouTube channel, leveraging influencers, seeding your videos, interacting with your viewers and so much more!
Video connects with your followers and customers in a more powerful way than any other marketing method. Most businesses and brands are still doing it wrong. I will show you how to do it right so your followers will deeply connect with you and your business. Paving the way for more sales and life long customers.
"I'm impressed! This is the must have course for anyone interested in learning the ins & outs of content marketing and social media. Wayne has created an actionable training series based on his real world experience and has successfully connected the dots on the key elements any business needs to succeed in digital marketing."
- Craig Bland / Digital Strategist
Some of what you will learn...
In Section 1 I will lay the foundation for leveraging the power of video content marketing and remove some the roadblocks stopping you from implementing video. I will also dispel some of the myths surrounding YouTube and teach you what types of video content people are mentally triggered to share.
This section is only the beginning, in future episodes we will dive deeper into these topics with how-tos, tutorials and screencasts.
In Section 2 I focus on the most important elements of content creation and connecting the dots to create engaging videos. I will go over how to find topics for your videos your customers are searching for now, how to leverage different types of talent pools in your videos and several ways to structure your videos to facilitate the communication of your message. I wrap up this series with some very helpful tips on being more effective on camera and interviewing talent.
Section 3 is all about the right equipment for any budget or lack there of! You’d be surprised at the quality you can squeeze out of very little cash.
I also go over some crucial pre-production planning, set design ideas (and why you might want to avoid that overused green screen!) and editing techniques to hold a viewers attention. Plus you will learn how to screencast like a professional, so you can create video content even if you don’t have a video camera!
Section 4 is all about what needs to be done once the production of a video is finished. I will first cover how to export your videos so they can be seen by all devices (including mobile and tablets) and what hosting service makes the most sense for you. Next I will teach you how to optimize the meta-tags on your videos and how to get the most of your videos on your own site. I will also cover how to encourage interaction around your videos, how to get other people to post your videos, how to exploit your video analytics and how to pay for views to give your videos an initial boost.
For images of export settings please reference the Guidebook.
Helping search engines like Google find, and rank your videos (ideally very high!) is a key strategy that is often overlooked or done sort of lackluster by many businesses. Don’t be in a rush to throw up a video and see what happens. Be sure to follow your plan that includes making sure all Search Engine Optimization elements are in place.
In this episode I go over some optimal placement and usage strategies for video on your own web site.
Now that you have your video posted on your site on YouTube or both, and it is properly optimized for SEO, you need to actively promote your video to bring in viewers. You may gain some viewers naturally through search and visitors to your website, but unless your site or youtube channel is already a success you need to do more legwork to get eyeballs to your video.
This is done a few different ways, and in this episode I will go over some best practices for contacting and requesting your video be posted on blogs that are targeted and very influential to your followers.
In this episode I will discuss some best practices for posting the video yourself on your own growing social accounts and other video sharing sites.
Video analytics help explain a story of how, why and when your videos are viewed. Learn how to mine insight out of analytics and then turn that insight into actionable strategies to gain more views and subscribers.
Series Five is designed to not only get you setup on YouTube but also to take full advantage of the features it offers. I’ll show you how to create your channel, upload your videos with correct SEO, create unique thumbnails, create effective end cards and correctly utilize annotations. As well as how to get your video to show up multiple times in subscribers feed and several options for collaborating with other YouTube creators.
The focus is on integrating YouTube into your overall strategy and using it as a tool in your marketing arsenal while maintaining your core business strategies as the main goal.
Remember Youtube is a search engine, in fact it’s the 2nd largest search engine, so when you upload your videos you need to inform YouTube’s secret algorithm how to index your video for search and placement in other locations around the site. You do this mainly through the use of metadata and also a few additional SEO (Search Engine Optimization) methods.
These same SEO efforts will also benefit your videos in Google and all other search engines as well.
Sociable Video Training is a partnership between digital marketing experts Wayne Ford & Lisa Timmons.
About Wayne Ford
I've been a producer & director of video content for seven years and previously worked in search marketing. I've worked on sponsored campaigns for Ford, Puma, XBox, Coke, Macys, LG, htc, Fuze and more. As well as produced hundreds of editorial content pieces distributed on some of the most popular pop culture sites and YouTube channels on the web.
About Lisa Timmons
I am a freelance writer and social media marketer with over six years experience delivering high-quality content in a fast-paced, result-driven environment as a professional blogger. After spending several years in the corporate world, I transitioned to offering copywriting, blogging and social media services on a freelance basis. My areas of writing expertise include consumer goods, entertainment, health care, nonprofit and web design.