Six Essential Steps to Successful Online Marketing
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Six Essential Steps to Successful Online Marketing

A Beginner's Step by Step Action Plan to Grow Your Business and Boost Your Confidence Using the Internet!
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
Created by Crystal Girgenti
Last updated 7/2013
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Current price: $10 Original price: $20 Discount: 50% off
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  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • In this course, you'll realize a starting point to take action to grow your business using the internet
  • By the end of this course, you'll have a list of organized steps to take to use technology as a tool and integrate it into your business strategies
  • Learn how to apply your life skills to the digital world
View Curriculum
  • Adobe Acrobat Reader

Don’t know where to start using social media or technology in your business? In this workshop, you’ll discover a step by step action plan for beginners to grow your business through the internet.

Not understanding technology and online marketing is no excuse for a tech savvy market and you could be missing out on massive revenue!

You’ll build the confidence to make a few simple changes that will lead to better results with online marketing.

Most business owners make the same mistake when promoting their business online and this workshop will teach you how to avoid it.

We’ll reveal three ways to grow your business and keep current clients and how technology can make or break your business.

This is your opportunity to learn a proven process to reach a larger audience and run a stress-free business, while applying your life skills to the digital world.

The “Six Essential Steps to Successful Online Marketing” workshop is by Crystal Girgenti, a "tell it like it is" technology and online marketing consultant and founder of The Social Strategist and Discover Your Inner Geek™.

***Of note: This course was filmed during a live seminar and the audio is understandable, though perhaps not of professional quality.***

Who is the target audience?
  • Those overwhelmed by technology and online marketing
  • Start up business owners looking for a way to begin using the internet to promote their business
  • Small business owners looking to start using technology and online
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Curriculum For This Course
25 Lectures
2 Lectures 06:45
Welcome to the workshop! 

In this lecture, I'll let you know what's in store for the course for the next hour and a half.  
Preview 06:45

Here, you'll find the presentation slides so you can easily follow along. 

Presentation Slides
31 pages
Grow Your Business and Keep Clients
5 Lectures 07:59
There are many strategies a business owner can implement to grow their business. We'll go over three of these strategies and provide a foundation for the six steps to successful online marketing. 
Preview 00:27

A business can lose customers for a number of reasons, but you'll be surprised to hear the major reason. (and the best part is that there's something you can do to fix it!)
Preview 01:25

In this lecture, you'll learn various strategies to keep clients and make your business run more efficiently. 
Preview 02:27

In the previous lecture, you learned about various strategies to keep clients. But there's more... in the second half of this lesson, you'll learn one of most important pieces of running a business and why it's so important.  
Ways to Keep Clients Part 2

In this lecture, you'll learn an important method of accepting payments in your business and why it's so critical to the growth of you company. 
A Simple Payment Solution for Startups
Building Confidence
1 Lecture 03:18
Okay, so you didn't grow up on a computer and you may fear technology. But with this lecture, you'll learn that this fear is not real and you've been told things that just simply are not true! I'll clear things up!
A Common Fear Debunked
How The Internet Is Used
3 Lectures 14:04
Technology has advanced so quickly, that you may not realize how much impact the internet has made. With this brief lecture, you'll see how people use the internet and it will set you up for how you can use these ideas in your business. 
How Individuals Use The Internet

There are many ways businesses can use technology and the internet to keep their name in the spotlight. You'll learn four major categories of doing this so you can take it step by step. 
How Businesses Can Use the Internet

Continuing with this course, you've learned how people use the internet. Now it's time to fully understand how technology and the internet affect your business. You'll begin to grasp how YOU can use these advances to keep up with a tech savvy market. 
How Technology Affects Business
Before the Six Steps
4 Lectures 15:46
Now let's get the show on the road with the six steps. But first, there are a couple of questions and a brief introduction. 
The Prerequisite For All Marketing

In this lecture, you'll learn what the six steps are and an overview of what's to come for the rest of the workshop. We'll go over each step in more detail in the next lectures. 
Six Steps Overview

Knowing your market is arguably the most important piece of running a business. In this lecture, we'll start to put the pieces together to knowing your clients. 
Who Is Your Market?

This lecture walks you through an exercise to get really clear on your market. This is a mandatory exercise before learning and completing the six steps.  There is also a handout to help you follow along and complete the exercise. 
Exercise 1
The Six Essential Steps
8 Lectures 38:27
Okay folks, here it is.... 
The first of six essential steps to successful online marketing. 
Step 1

The first steps is one that is often (if not most times) missed by business owners. You'll learn why it's so important and how to maximize your results. 
Why Step 1 Is So Important

On to step 2 of the six steps. Much like the first step, you'll be surprised just how many business owners miss this step!
Step 2

Step three is the most common starting point for most "new to technology" business owners. But as you see, there are two steps that precede. Learn why step three becomes easy when you follow the logical order. 
Step 3

Step four of the sequence is revealed in this lecture. You'll also learn a common mistake business owners make and why step four is so important. 
Step 4

Exercise 2 will help you develop your message to you audience and use in your efforts of online marketing. Be sure to watch the lectures in order because we are building a foundation for you to use the internet in your business. 
Exercise 2

Most business owners start AND stop the process with step three. But only those who complete the entire cycle, including step five, will see acceptable results. 
Step 5

Step six will seem so simple and obvious, but the fact is, many business owners do not get to this step. You're in for an eye opening, yet simple process to follow. 
Step 6
The Action Plan
2 Lectures 13:14
With this lecture, you'll get an action plan for you to use technology and online marketing in your business. As business owners, we are often overwhelmed with all of the tasks we must complete. Having an easy to follow routine makes online marketing efforts smooth.

Print out the action plan and use it over and over. 
And the best part is that you'll discover just how easy it is. You can do it! 
Action Plan

The closing of the workshop will encourage you to implement your own strategies by using the steps taught in this course. 

A couple of questions are answered, so you'll benefit from hearing what other business owners struggle with. 
Thank you for taking this course!
About the Instructor
Crystal Girgenti
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7 Students
1 Course
Technology and Online Business Consultant

Crystal Girgenti, The Social Strategist, is your technology and online business consultant. She is creator of "Discover Your Inner Geek," a technology school for the non tech savvy entrepreneur.

Crystal coaches small business owners and non profit leaders on how to make their lives easier by increasing productivity, improving customer service, and boosting profits.

Crystal’s creativity, combined with her education and experience in statistics and research, provides a solid advantage when working with clients and their marketing efforts, and leads to their success with growing their business.

Crystal’s ability to gently take a business owner out of their “comfort zone” and into a long term growth plan using her proprietary system of inventive and tested strategies brings measurable success to clients. The custom strategies developed by Crystal for each business are built upon on the individuality of the business owner and the unique advantages of the business.

With an unmatched ability to energize her clients and audiences, mixed with a sense of humor, and a heartfelt concern with the success of their business, Crystal is a sought after professional in her field.

Crystal understands that business owners have different levels of comfort and skill with using technology. Her patience and excellent listening skills empower her clients while offering a safe place to learn for those who haven’t been taught technology properly.