Setting Up Your Business Marketing Within 30 Days

Learn the digital strategies that marketing agencies use to grow their business & revenue!
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  • Lectures 29
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2016 English

Course Description

This course is the #1 digital marketing course for beginners

Do you want to learn how to market your business?

Why not learn the actual digital strategies that marketing agencies are using?

Setting up your business marketing within 30 days is an all-encompassing guide to digital marketing.

This course is for any business owner who is new to digital marketing.

It covers:

  • How to create a strong brand identity
  • How to build a high converting website (without needing any coding knowledge)
  • How to optimise your website to help get found in Google
  • What gated content is and how to use it to build an email list
  • How to use social media to market your business
  • How to convert email subscribers to real paying customers

The course includes over 1 hour of content, however it will take you 30 days to complete (of 30 minutes per day) once you incorporate the implementation.

Take this course if you would like to fast track your marketing set up and get the direction to do it properly the first time.

What are the requirements?

  • Nothing. This course is designed to teach you all you need to know from scratch. The majority of software I use throughout this course can be used for free

What am I going to get from this course?

  • Have your marketing fundamentals set up by the end of this course
  • Create a strong brand identity
  • Build a website that will convert customers
  • Optimise their website to help get found in Google
  • Use social media to build awareness for their brand
  • Leverage PPC campaigns to get new customers
  • Convert customers using an email marketing series
  • Use online communities to connect with their audience for free

What is the target audience?

  • This course is best suited to business owners who are new to digital marketing
  • This course is not suited to business owners who are very experienced in digital marketing
  • Beginners may be business owners of a start up or a business that is 10+ years old

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
01:45

Welcome to the course! Learn about what this course covers, block out 30 minutes each day for the next week to gain momentum and join our Facebook Group!

Welcome! Here's how to ask for help when you're stuck!
Article
2 questions

Have you taken the first steps to get you started on this course?

Section 2: Creating your brand
03:00

Branding your business is the first step in creating your marketing campaign. This lecture teaches you the importance of branding and what design elements you must have before beginning your marketing campaign.

4 questions

Before moving on to the next lecture, check that you have all these design elements for your brand and that they accurately reflect your Unique Selling Propositions.

Section 3: Building your website
01:02

Learn why the website is the most important tool in a digital marketing campaign

00:55

Compare all the different platforms available to build your website and choose the right one for you

03:01

Install a pre-built theme on your website for a quick and efficient way to get a high-converting, responsive website design

Choosing your website theme
4 questions
Article

All the elements you need to include in your website

Section 4: Search Engine Optimisation (SEO)
01:31

This is an introduction to Search Engine Optimisation (SEO)

Article

Set up Google Search Console so you can monitor the results of your SEO efforts.

Article

Add a sitemap to Google Search Console to tell Google which pages of your website to crawl.

1 question

Have you added your sitemap to Google?

04:04

Analyse keyword statistics to determine which are the most profitable for you to target

1 question

Have you chosen your target keywords?

00:44

When Google crawls a website, it looks for signals to indicate what the site is about. This lecture introduces you to on-page optimisation.

Article

The first activity you can do to optimise your website for SEO, is to add in title tags. This lecture teaches you how to do it, step by step.

Article

Continue to optimise your website for SEO by optimising the images in your website. This lecture will show you how to do it.

01:52

The top strategy for getting found in Google at the moment is to create unique content that is helpful and engaging for your target audience. This lecture demonstrates how you can do that.

Article

Believe it or not there is actually more to writing copy than jotting down some words. This lecture tell you how to use your copy writing as an opportunity to rank for your chosen keywords.

Section 5: Lead Generation
02:39

Convert traffic to leads using gated content

Section 6: Social Media
02:45

Get started with social media by creating profiles on Facebook, Instagram, LinkedIn, Google+, YouTube, Twitter and Pinterest

1 question

Setting up social media profiles

01:45

A big part of using social media effectively, comes down to the quality of content you post. This lecture will put you in the right mindset to post useful content that gives value to your audience.

05:51

This lecture covers setting up your business page, how to promote through Facebook groups and how to improve your organic reach.

04:47

This lecture introduces you to linked in and goes through ways to use LinkedIn to promote your business, such as filling out your profile, creating a company page and showcases pages and publishing content on the Pulse network.

02:40

Reddit is not the most traditional social media network for business marketing, however it can be a great way to get your business in front of a new audience. This lecture shows you how to promote your brand, without getting kicked out of a thread :P

03:43

Get a downloadable excel document with the perfect template to help you manage your social media content and learn how you can pre-schedule posts to go out automatically.

Section 7: How to use email marketing to convert customers
04:25

This lecture covers how to set up your email marketing campaign so you can start adding subscribers (legally!)

02:24

One of the most commonly asked questions in email marketing is how to go about getting subscribers? This lecture covers the most basic elements you must have set up so you can start gathering email addresses passively.

03:22

B creating the right content, in the right order, you can convert your subscribers to actual paying customers. Content is very important because the wrong content can lead to many unsubscribes. 

Section 8: Conclusion
01:14

A quick recap of everything you accomplished throughout the course

01:47

If you felt this course only just skimmed the surface of digital marketing, you may be interested in an in-depth marketing plan

BONUS LECTURE: GET 25% OFF ANY COURSE!
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Instructor Biography

Melanie Gray, Digital Marketing Specialist, Instructor, Entrepreneur

Melanie Gray is the founder of Bread and Butter Marketing and Marketing Plans Online. Based in Melbourne, Australia, Melanie quickly realised the potential of online marketing and has since been helping small businesses market their business with digital strategies. 

She has worked with small businesses of many kinds, including Business Consultants, Retail shops, Online Fashion Brands, Tradesmen, Mortgage Brokers, Psychologists, Dentists, and many more.

Melanie's areas of expertise include social media marketing, PPC online advertising, email marketing and search engine optimisation. 

Melanie is also a Adwords Certified Individual and Google Analytics Certified. 

Instructor Biography

Kory Pearman, Edupreneur | VideoCourseAcademy

Creator of Video Course Academy - Teaching others how to build a real and sustainable online business!

I've taught over 10,000 students in over 148 countries how to transform their life and turn it into an online passive business by creating and selling online courses.

Not only are you joining an online course when you work with me, but you are also joining a community that is full of helpful and friendly peers.

So if you're looking for a place to get started with your online business, or a place to learn how to grow it into a six figure business - then join Video Course Academy and we'll be waiting with open arms!

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