This course is the #1 digital marketing course for beginners
Do you want to learn how to market your business?
Why not learn the actual digital strategies that marketing agencies are using?
Setting up your business marketing within 30 days is an all-encompassing guide to digital marketing.
This course is for any business owner who is new to digital marketing.
The course includes over 1 hour of content, however it will take you 30 days to complete (of 30 minutes per day) once you incorporate the implementation.
Take this course if you would like to fast track your marketing set up and get the direction to do it properly the first time.
Welcome to the course! Learn about what this course covers, block out 30 minutes each day for the next week to gain momentum and join our Facebook Group!
Have you taken the first steps to get you started on this course?
Branding your business is the first step in creating your marketing campaign. This lecture teaches you the importance of branding and what design elements you must have before beginning your marketing campaign.
Before moving on to the next lecture, check that you have all these design elements for your brand and that they accurately reflect your Unique Selling Propositions.
Learn why the website is the most important tool in a digital marketing campaign
Compare all the different platforms available to build your website and choose the right one for you
Install a pre-built theme on your website for a quick and efficient way to get a high-converting, responsive website design
All the elements you need to include in your website
Set up Google Search Console so you can monitor the results of your SEO efforts.
Add a sitemap to Google Search Console to tell Google which pages of your website to crawl.
Have you added your sitemap to Google?
Analyse keyword statistics to determine which are the most profitable for you to target
Have you chosen your target keywords?
When Google crawls a website, it looks for signals to indicate what the site is about. This lecture introduces you to on-page optimisation.
The first activity you can do to optimise your website for SEO, is to add in title tags. This lecture teaches you how to do it, step by step.
Continue to optimise your website for SEO by optimising the images in your website. This lecture will show you how to do it.
The top strategy for getting found in Google at the moment is to create unique content that is helpful and engaging for your target audience. This lecture demonstrates how you can do that.
Believe it or not there is actually more to writing copy than jotting down some words. This lecture tell you how to use your copy writing as an opportunity to rank for your chosen keywords.
Convert traffic to leads using gated content
Get started with social media by creating profiles on Facebook, Instagram, LinkedIn, Google+, YouTube, Twitter and Pinterest
Setting up social media profiles
A big part of using social media effectively, comes down to the quality of content you post. This lecture will put you in the right mindset to post useful content that gives value to your audience.
This lecture covers setting up your business page, how to promote through Facebook groups and how to improve your organic reach.
This lecture introduces you to linked in and goes through ways to use LinkedIn to promote your business, such as filling out your profile, creating a company page and showcases pages and publishing content on the Pulse network.
Reddit is not the most traditional social media network for business marketing, however it can be a great way to get your business in front of a new audience. This lecture shows you how to promote your brand, without getting kicked out of a thread :P
Get a downloadable excel document with the perfect template to help you manage your social media content and learn how you can pre-schedule posts to go out automatically.
This lecture covers how to set up your email marketing campaign so you can start adding subscribers (legally!)
One of the most commonly asked questions in email marketing is how to go about getting subscribers? This lecture covers the most basic elements you must have set up so you can start gathering email addresses passively.
B creating the right content, in the right order, you can convert your subscribers to actual paying customers. Content is very important because the wrong content can lead to many unsubscribes.
Melanie Gray is the founder of Bread and Butter Marketing and Marketing Plans Online. Based in Melbourne, Australia, Melanie quickly realised the potential of online marketing and has since been helping small businesses market their business with digital strategies.
She has worked with small businesses of many kinds, including Business Consultants, Retail shops, Online Fashion Brands, Tradesmen, Mortgage Brokers, Psychologists, Dentists, and many more.
Melanie's areas of expertise include social media marketing, PPC online advertising, email marketing and search engine optimisation.
Melanie is also a Adwords Certified Individual and Google Analytics Certified.
Creator of Video Course Academy - Teaching others how to build a real and sustainable online business!
I've taught over 10,000 students in over 148 countries how to transform their life and turn it into an online passive business by creating and selling online courses.
Not only are you joining an online course when you work with me, but you are also joining a community that is full of helpful and friendly peers.
So if you're looking for a place to get started with your online business, or a place to learn how to grow it into a six figure business - then join Video Course Academy and we'll be waiting with open arms!