Setting Up Your Business Marketing Within 30 Days
4.4 (30 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Setting Up Your Business Marketing Within 30 Days

Learn the digital strategies that marketing agencies use to grow their business & revenue!
4.4 (30 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11,682 students enrolled
Last updated 5/2016
English
Current price: $10 Original price: $20 Discount: 50% off
2 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 8 Articles
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Have your marketing fundamentals set up by the end of this course
  • Create a strong brand identity
  • Build a website that will convert customers
  • Optimise their website to help get found in Google
  • Use social media to build awareness for their brand
  • Leverage PPC campaigns to get new customers
  • Convert customers using an email marketing series
  • Use online communities to connect with their audience for free
View Curriculum
Requirements
  • Nothing. This course is designed to teach you all you need to know from scratch. The majority of software I use throughout this course can be used for free
Description

This course is the #1 digital marketing course for beginners

Do you want to learn how to market your business?

Why not learn the actual digital strategies that marketing agencies are using?

Setting up your business marketing within 30 days is an all-encompassing guide to digital marketing.

This course is for any business owner who is new to digital marketing.

It covers:

  • How to create a strong brand identity
  • How to build a high converting website (without needing any coding knowledge)
  • How to optimise your website to help get found in Google
  • What gated content is and how to use it to build an email list
  • How to use social media to market your business
  • How to convert email subscribers to real paying customers

The course includes over 1 hour of content, however it will take you 30 days to complete (of 30 minutes per day) once you incorporate the implementation.

Take this course if you would like to fast track your marketing set up and get the direction to do it properly the first time.

Who is the target audience?
  • This course is best suited to business owners who are new to digital marketing
  • This course is not suited to business owners who are very experienced in digital marketing
  • Beginners may be business owners of a start up or a business that is 10+ years old
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Curriculum For This Course
29 Lectures
01:10:20
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Introduction
2 Lectures 02:22

Welcome to the course! Learn about what this course covers, block out 30 minutes each day for the next week to gain momentum and join our Facebook Group!

Preview 01:45

Welcome! Here's how to ask for help when you're stuck!
00:37

Have you taken the first steps to get you started on this course?

Your first two actions
2 questions
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Creating your brand
1 Lecture 03:00

Branding your business is the first step in creating your marketing campaign. This lecture teaches you the importance of branding and what design elements you must have before beginning your marketing campaign.

Preview 03:00

Before moving on to the next lecture, check that you have all these design elements for your brand and that they accurately reflect your Unique Selling Propositions.

Branding checklist
4 questions
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Building your website
4 Lectures 09:40

Learn why the website is the most important tool in a digital marketing campaign

Preview 01:02

Compare all the different platforms available to build your website and choose the right one for you

Choosing the right platform
00:55

Install a pre-built theme on your website for a quick and efficient way to get a high-converting, responsive website design

Selecting a website theme
03:01

Choosing your website theme
4 questions

All the elements you need to include in your website

Website content
04:42
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Search Engine Optimisation (SEO)
9 Lectures 13:02

This is an introduction to Search Engine Optimisation (SEO)

Preview 01:31

Set up Google Search Console so you can monitor the results of your SEO efforts.

Google Search Console
01:42

Add a sitemap to Google Search Console to tell Google which pages of your website to crawl.

Adding a sitemap to Google Search Console
00:50

Have you added your sitemap to Google?

Sitemap
1 question

Analyse keyword statistics to determine which are the most profitable for you to target

Keyword Research
04:04

Have you chosen your target keywords?

Keyword Research
1 question

When Google crawls a website, it looks for signals to indicate what the site is about. This lecture introduces you to on-page optimisation.

On-page optimisation
00:44

The first activity you can do to optimise your website for SEO, is to add in title tags. This lecture teaches you how to do it, step by step.

Optimising title tags
00:49

Continue to optimise your website for SEO by optimising the images in your website. This lecture will show you how to do it.

Optimising images
00:44

The top strategy for getting found in Google at the moment is to create unique content that is helpful and engaging for your target audience. This lecture demonstrates how you can do that.

Preview 01:52

Believe it or not there is actually more to writing copy than jotting down some words. This lecture tell you how to use your copy writing as an opportunity to rank for your chosen keywords.

How to write SEO friendly copy
00:44
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Lead Generation
1 Lecture 02:39

Convert traffic to leads using gated content

Creating gated content
02:39
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Social Media
6 Lectures 21:31

Get started with social media by creating profiles on Facebook, Instagram, LinkedIn, Google+, YouTube, Twitter and Pinterest

Setting up your social media profiles
02:45

Setting up social media profiles

Social Media
1 question

A big part of using social media effectively, comes down to the quality of content you post. This lecture will put you in the right mindset to post useful content that gives value to your audience.

Creating quality content
01:45

This lecture covers setting up your business page, how to promote through Facebook groups and how to improve your organic reach.

Using Facebook to promote your business
05:51

This lecture introduces you to linked in and goes through ways to use LinkedIn to promote your business, such as filling out your profile, creating a company page and showcases pages and publishing content on the Pulse network.

Using LinkedIn to promote your business
04:47

Reddit is not the most traditional social media network for business marketing, however it can be a great way to get your business in front of a new audience. This lecture shows you how to promote your brand, without getting kicked out of a thread :P

How to use Reddit to promote your business
02:40

Get a downloadable excel document with the perfect template to help you manage your social media content and learn how you can pre-schedule posts to go out automatically.

Managing your social media content
03:43
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How to use email marketing to convert customers
3 Lectures 10:11

This lecture covers how to set up your email marketing campaign so you can start adding subscribers (legally!)

How to set up your email campaign
04:25

One of the most commonly asked questions in email marketing is how to go about getting subscribers? This lecture covers the most basic elements you must have set up so you can start gathering email addresses passively.

How to build your email list passively
02:24

B creating the right content, in the right order, you can convert your subscribers to actual paying customers. Content is very important because the wrong content can lead to many unsubscribes. 

Create content that converts customers
03:22
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Conclusion
3 Lectures 03:19

A quick recap of everything you accomplished throughout the course

Preview 01:14

If you felt this course only just skimmed the surface of digital marketing, you may be interested in an in-depth marketing plan

Bonus Lecture
01:47

BONUS LECTURE: GET 25% OFF ANY COURSE!
00:18
About the Instructor
Melanie Gray
4.4 Average rating
30 Reviews
11,682 Students
1 Course
Digital Marketing Specialist, Instructor, Entrepreneur

Melanie Gray is the founder of Bread and Butter Marketing and Marketing Plans Online. Based in Melbourne, Australia, Melanie quickly realised the potential of online marketing and has since been helping small businesses market their business with digital strategies. 

She has worked with small businesses of many kinds, including Business Consultants, Retail shops, Online Fashion Brands, Tradesmen, Mortgage Brokers, Psychologists, Dentists, and many more.

Melanie's areas of expertise include social media marketing, PPC online advertising, email marketing and search engine optimisation. 

Melanie is also a Adwords Certified Individual and Google Analytics Certified. 

Kory Pearman
4.3 Average rating
99 Reviews
20,451 Students
3 Courses
Edupreneur | VideoCourseAcademy

Creator of Video Course Academy - Teaching others how to build a real and sustainable online business!

I've taught over 10,000 students in over 148 countries how to transform their life and turn it into an online passive business by creating and selling online courses.

Not only are you joining an online course when you work with me, but you are also joining a community that is full of helpful and friendly peers.

So if you're looking for a place to get started with your online business, or a place to learn how to grow it into a six figure business - then join Video Course Academy and we'll be waiting with open arms!