SEO for Small and Medium Businesses
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SEO for Small and Medium Businesses

Improve the online performance of your business with this easy to implement and complete SEO guide.
4.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
361 students enrolled
Created by Flavius Cerbu
Last updated 2/2014
English
Current price: $10 Original price: $50 Discount: 80% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
The necessary knowledge and tools to tackle search engine optimization for any small and medium company
A step by step SEO guide for a new website
Comprehensive information on SEO Basic concepts, Intermediate and Advanced practices
View Curriculum
Requirements
  • No prior knowledge of SEO required, all terms are explained during the course
  • Just a willingness to learn and apply the SEO concepts taught in this course
Description

SEO can be a powerful tool if used correctly. Implemented properly, Search Engine Optimization can improve your site's visibility in search results, which will translate to a higher traffic volume and ultimately to more sales for your business.

But this discipline can also be extremely confusing for the uninitiated, complex concepts, technical terms and implementation methods and lots and lots of information.

Your company could greatly benefit from the implementation of SEO best practices but first you need to understand the concepts to the point where you could filter the good from the bad, be able to use and implement recommended tactics. This is what this course is for.

WHAT YOU WILL GET:

- You will learn everything you need to know about SEO in a series of bite-size videos using PowerPoint slides and screencasts.

- Over 3.5 hours of high quality content

- Over 40 lectures with more content to come

WHO IS THIS COURSE FOR:

This is a complete SEO course targeted at small and medium size businesses. It's created with the purpose of providing information in a way that is clear, easy to understand and implement so that anyone in the company will be able to take this course, learn the SEO best practices and implement them in relation to their respective roles.

You should take this course if you are a business owner, a marketing professional, web developer or web designer and want to improve the performance of your online property.

WHAT IS THE COURSE STRUCTURE:

This course is divided into 11 sections that cover all SEO levels:

- the basic level (what is SEO, how search engines work and how can search engine optimization contribute to your business success)

- the intermediate level (understanding your audience and keywords, choosing keywords and devising a keyword strategy, on-page and off-page optimization elements and methods)

- the more advanced tactics (semantic search, rich snippets, local SEO, mobile friendly websites)

This is the course that will take your website to the next level of online visibility, traffic and user engagement so TAKE THIS COURSE NOW!

Who is the target audience?
  • Small and medium companies wanting to improve the visibility of their online business, traffic and on-site conversions
  • Small Business Owners, Marketing Professionals, Developers and Designers wanting to learn about SEO and how to apply the concepts in relation to their job responsibilities
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Curriculum For This Course
Expand All 42 Lectures Collapse All 42 Lectures 03:37:30
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Course Objectives
1 Lecture 04:42

Welcome to the Search Engine Optimization Course for small and medium sized businesses.

This lecture details the following information:

  • target audience: small and medium businesses wanting to establish a powerful online presence.
  • course requirements: no prior knowledge of SEO needed
  • course content: basic, intermediate and advanced concepts
  • course objectives: to give you the necessary knowledge to tackle Search Engine Optimization for any small or medium size business.

The following SEO terms are used in this lecture:

  • Keywords:in the SEO context is a word or phrase describing the content of a page. Keywords help search engines understand what the page is about, and match the search query with the results.
  • Keyword Strategy: the process of researching, choosing and matching keywords with the content of a website with the purpose of better optimizing the site pages for those keywords.
  • Semantic Search: is the process of matching search queries with relevant results by understanding the context of the search (user intent behind the search)·
  • Lead Generation: a term used in marketing, is the generation of consumer interest/inquiry regarding a company, its products or services. The process of Lead Generation is used to create lists of prospects that can be later targeted through email marketing in order to transform them from prospects to customers
  • On-Page Optimization: the process referring to the optimization of the on-site related factors that have an effect on the website ranking in search results.
  • Online Marketing:a set of tools and practices that are used to promote a company, its products and services over the Internet.
  • Off-Page Optimization: the process referring to the optimization of the off-site factors that have an effect on the website ranking in search results; often known as link building.
  • Rich Snippets: are additional pieces of information that enhance the search listing (product images, author images, product information, reviews, ratings, etc.) and most often improve the CTR (click-through-rate) in organic search results
  • Seach Engine Optimisation (SEO): is the process of optimizing a site for search engines with the purpose of affecting both the visibility in search engine result pages and the organic / non-paid traffic
  • Search Algorithm: is a mathematical formula used by search engines to rank web results, based on a set of pre-defined factor
  • Web Analytics:is the process of measuring, collecting, analyzing and reporting on the website data with the purpose of improving the website performance.

Preview 04:42
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Course Structure
1 Lecture 02:50

The lecture "Course Structure" details the main topics of this course, the subjects of each of the course sections.

Preview 02:50
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Intro to SEO
2 Lectures 08:45

In this lecture you will learn what is Search Engine Optimization (SEO) and why every business present online should implement SEO practices on their websites.

What is SEO
04:24

This lecture describes how search engine work to present relevant results in search pages.

How Search Engines Work
04:21
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Audience and keywords
4 Lectures 23:48

This lecture presents the content of the 4th section of this course, the Audience and Keywords.

Audience and Keywords
01:32

In this lecture you will learn what the buying cycle is and how you will be able to better optimize your interaction with the prospective customers.by understanding this process.

The Buying Cycle
04:19

In this lecture you will learn about the different types of keywords, their importance and use in the Search Engine Optimization process.

Types of Keywords
09:27

In this lecture you will learn about the process of choosing your keywords for the Search Engine Optimization of your website.

How to Choose Your Keywords
08:30
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On-Page SEO (Technical & Non-Technical)
18 Lectures 01:34:14

This lecture presents the content of the 5th section of this course, the On Page Optimization section, focusing on the technical and non-technical sides of the on-page optimization process.

Preview 02:52

In this lecture you will learn about the platform and technology choices you need to make when building a website, that can influence your online visibility, traffic and ultimately sales.

Platform or Technology Choice
10:07

In this lecture you will learn how to choose a domain name, what to take into consideration and what to avoid when choosing your domain name.

Choosing a Domain name
03:34

In this lecture you will learn about international site considerations for SEO when targeting international audiences.

International Site Considerations
05:16

In this lecture you will learn about the navigational structure and how it should be optimized for best performance both in search engine result pages (SERPs) and regarding the on-site usability.

Navigational Structure
04:38

In this lecture you will learn about sitemaps, their use and implementation.

Sitemaps
03:08

In this lecture you will learn about the 301 and 302 redirects, why redirects are important, when and how to implement them on your website.

301 and 302 Redirects
03:12

In this lecture you will learn about the 404 errors, why you should pay attention to them and try to fix them in order to improve your site’s usability.

404s and Other Site Errors
05:57

In this lecture you will learn about the canonical tag, what it is, when and how to use it.

Canonical Tags
06:19

In this lecture you will learn about the site optimization for a mobile audience, so this lecture is about mobile friendly websites and their importance in today's digital world.

Mobile Friendly Websites
13:27

Title Tag
05:48

In this lecture you will learn about the title tag and how it should be optimized for best performance in search engine result pages or SERPs.

Meta Description
02:18

In this lecture you will learn about headings and how they should be optimized for best performance in search engine result pages or SERPs.

Headings (H1, H2-H6)
05:16

In this lecture you will learn about the URL and how it should be optimized for best performance in search engine result pages or SERPs.

URL
04:59

In this lecture you will learn about keyword prominence and density, what these concepts mean and how they should be implemented on your site.

Keyword Prominence & Density
04:08

In this lecture you will learn about one of the most important SEO elements on your site, the text on your pages, why you should pay attention to it and a few guidelines for the use and optimization of the text.

Text
03:36

In this lecture you will learn about the alt tag and how it can help your on-site optimization.

Alt Tag
02:04

In this lecture you will learn about the process of internal linking, it's importance and guidelines for the implementation on your website.

Internal Linking
07:35
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Advanced SEO concepts
4 Lectures 28:19

This lecture presents the content of the 6th section of this course, the Advanced SEO Concepts section, focusing on more complex concepts of the search engine optimization process.

Advanced SEO Concepts
02:43

In this lecture you will learn about rich snippets and how they can be used to improve your site’s presence in the search result pages and increase click-through-rates (CTR).

Rich Snippets
06:55

In this lecture you will learn about semantic search, what this concept means, how it can impact your online visibility and traffic and how it should be implemented on your website.

Semantic Search
10:04

In this lecture you will learn about local search engine optimization, how it can be implemented and how it can impact the online visibility of businesses with a physical presence.

Local SEO
08:37
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Off-page SEO
3 Lectures 11:39

This lecture presents the section Off Page Optimization and the search engine algorithm for establishing trust (e.g. Google Page Rank).

Off-Page SEO
04:53

This lecture describes the off-page optimization guidelines for your website.

Off-Page Optimization Guidelines
06:46

This document details a few ways to develop backlinks to your website.

Building Backlinks
2 pages
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Web Analytics
1 Lecture 00:00

This document lists a few Web Analytics Tools. Additional videos detailing the use of Google Analytics will be added to this section in the near future.

Web Analytics
2 pages
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Bad SEO practices
4 Lectures 11:19

This lecture presents the content of the 9th section of this course, the Bad SEO Practices section, focusing on those practices of the optimization process that are considered unethical and should be avoided.

Bad SEO Practices
01:08

In this lecture you will learn about Duplicate Content, what this concept means, how you should prevent the generation of duplicate content and how you should fix it.

Duplicate Content
06:01

This document describes the types of links that are not recommended for your site and which can lead to search engine penalties.

Wrong Types of Backlinks
2 pages

In this lecture you will learn about Over Optimization & Other On-Site Bad Practices that are considered unethical and should be avoided.

Over Optimization & Other On-Site Bad Practices
04:10
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SEO for a new website
2 Lectures 14:21

This lecture presents the content of the 10th section of this course, the SEO For A New Website section.

SEO for a New Website
02:16

This lecture presents a Step by Step SEO Guide for a proper implementation of search engine optimization practices for a New Website.

Step by step SEO guide for a new website
12:05
1 More Section
About the Instructor
Flavius Cerbu
4.7 Average rating
3 Reviews
361 Students
1 Course
Search Engine Optimization Expert

Flavius Cerbu is an Online Marketing Manager with more than 5 years experience in Search Engine Optimization for small and medium size businesses, both in the B2B and B2C sector.

Having helped many businesses establish a powerful online presence and improve their sales through SEO, he has decided to use his knowledge and create this complete SEO course to help businesses worldwide become more visible online, generate a higher traffic on their online properties and improve their on-site user engagement.