How to write KILLER headlines

Complete, step-by-step guide on how to write professional headlines that pull in more readers and prospects
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  • Lectures 47
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2014 English

Course Description

Finally complete course...

Why people read your HEADLINES and not your text? Why the most professional marketers think that writing professional headlines is #1 MARKETING SKILL?...

What is the point of writing something if nobody will read it? That question leads us into science and art of writing headlines. So, what is all that fuss about headlines? Imagine this situation... You spend hours and hours writing something. It can be marketing copy or some article. You are pretty sure it is very good and that people will respond well. You published it and... Nothing happened.

Let me explain to you what has just happened. Nobody has read your text. People read headlines to determine what content to read. If your headlines are not good, it doesn't matter what is your copy or article like. People will not read it. In a nutshell, people will read your headlines, if they don't like them they will not your text. This is why more and more professional marketers think that writing professional headlines is #1 marketing skill.

Why writing professional headlines can increase your PROFIT, SALES and CONVERSION RATE? GET EDGE over your competition by pulling in prospects to read, listen and watch your marketing message...

The most important tool that marketers have to encourage people to buy is their marketing message or copy. But people are busy and don't have time to read, watch and listen everything they stumble upon. They will simply skip the most of these messages and never give a chance to marketer to try again. This is how companies loose money, both on marketing and lost sales. And yes, poor knowledge about headlines can even ruin your business.

Professionals headlines are designed in a such a way to grab attention of a prospect automatically. The thumb rule of great headlines is that there is no second chance. There is only one opportunity to pull your prospect in and make him customer. Your profit, sales and conversion rate actually depend on your headlines.

Who is this for and how will this course produce results for you QUICKLY with MINIMAL EFFORT on your part?...

This course is for all people that require headlines in one form or another. All great headlines actually share the same principles. However, examples that are used are heavily geared to business and marketing. The most use of this course will have people in business, marketers, online marketers and headline writers. Writers can also use this course.

This course is all about your results. I know that you don't have time. I didn't want to create course that will repeat the same things over and over again just to fill the space. The entire information in this course is relevant for acquiring the skill of writing effective headlines. I left nothing to guesswork or imagination. I didn't want to recycle other's people stuff. You will find very specific information on how to write effective headlines and tons examples and exercises. By the end of the course you will get the feeling for good headlines and you will start to write them automatically, without even thinking about it. I will hold your hand during the entire process.

How I discovered what REALLY WORKS and how can you use this powerful knowledge to make some COLD CASH?

I used to spend hours writing my copy. I was very careful to measure each word. I hoped to have high conversion rates. I was disappointed to find that I completely wasted my time. Nobody was reading my material. I didn't know what the problem is. I've spent all this time to write my copy, so I deserved at least some moderate results. I thought that my copy was not good enough. So, I spent even more time writing even better copy. I was not even aware where is the real problem. I found later that it is called professional headlines...

I grabbed one book about writing copy hoping to find what I was doing wrong. The book was eye-opening...Not so much because of the information inside it, but because the author mentioned the importance of headlines. "People will not even read your copy if your headline is not good" he said.

That set me to path of acquiring, the most important skill in marketing - writing professional headlines. I began to study how successful people write attention-grabbing headlines. I was breaking down headlines to smallest details to discover which parts are making impact on a reader. I was surprised how such seemingly simple thing like headline can be so complex and versatile. When I went deep enough with my study, things started to click. I was able to write great headlines automatically without even thinking about it.

I systematized what I discovered into step-by-step system, easy to master quickly. It is now available to anyone willing to learn how to write good headlines and pull in prospects and make some cash.

How will this course help you to learn the skill of writing attention-grabbing headlines, AUTOMATICALLY AND EASILY?...

The skills that you will acquire in this course go from very simple to complex. You will start from very simple skills that you can master easily and build up. Even if you've never heard of headlines before, you will be able to easily follow this course. Before you know it, you will have the full-blown skill.

You will start by learning the concept for each skill. Then, you will learn distinctions and step-by-step process on how to perform the skill. By doing exercises you will quickly integrate the knowledge. Your skill will build up without you noticing huge jumps in difficulty of performing the exercises. When the process is over, you will be able to make professional headlines on the fly

What are the requirements?

  • You can learn to create pro headlines even if you never heard of headlines before

What am I going to get from this course?

  • Learn how to write professional headlines, quickly and without too much effort, simply by following lessons and step-by-step exercises
  • Learn how to write professional headlines on the fly, when you need them
  • Learn how to generate tons of professional headlines for your copy by following step-by-step strategy
  • Get edge over competition by learning how to compel people to read, watch or listen your entire marketing message

What is the target audience?

  • online marketers
  • headline writers
  • marketers
  • business people
  • advertisers
  • writers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
04:22

This is introduction of the course. In this video I covered why are headlines important and who should study this course.

Section 2: The Main Elements of Message
11:00

In this video we will see what is the place of headlines in greater framework. We will see what elements we need to take into consideration to write effective headlines.

12:53

In this video we will explore how to write better headlines by taking into consideration the content. You will find out how we can align headline and content. Also, you will learn how to expand the main idea in the headline to include "unaware" readers or listeners.

07:19

In this video you will learn how to "call your audience by name". This direct way of addressing them will make more likely for them to respond and read your content.

05:50

In this video you will get intuition about what makes people to respond. It will prepare you for the next section.

Section 3: The Rules
01:17

Introduction to rules.

06:10

Rule number 1. Including benefit into the headline.

04:24

Rule #2. Including the avoidance element into the headline.

04:14

Rule #3. Including secrecy element into your headline.

03:51

In this video you will learn how to insert social proof element into your headline.

03:48

In this video you will learn how to insert the authority element into your headline.

03:55

In this video you will learn how to insert scarcity element into your headline.

03:48

In this video you will learn how to insert counter-intuitive element into your headline.

04:18

In this video you will learn how to insert "you can do it" element into your headline.

03:42

In this video you will learn how to insert specificity element into your headline.

03:57

In this video you will learn how to insert Power Words into your headline.

Section 4: The Formula
02:08

In this video you will learn what is the structure of formula and why do we need to use it.

Section 5: The Middle
04:33

In this video you will learn how to create the middle by applying the benefit rule.

03:31

In this video you will learn how to create the middle by applying the avoidance rule.

01:51

In this video you will learn how to create the middle by using commands.

03:39

In this video you will learn how to create the middle by applying the counterintuitive rule.

04:10

In this video you will learn how to create the middle by applying social proof rule.

03:23

In this video you will learn how to create the middle by applying authority rule.

02:29

In this video you will learn how to create the middle by applying specificity rule.

Section 6: The Beginning
04:53

In this video you will learn how to create a headline by combining the secret beginning with middle part.

03:49

In this video you will learn how to create a headline by combining the why beginning with appropriate middle part.

03:29

In this video you will learn how to create a headline by combining the get edge beginning with appropriate middle part.

02:25

In this video you will learn how to create a headline by combining how to beginning with appropriate middle part.

02:44

In this video you will learn how to create headline by combining achieve benefit by beginning and appropriate middle part.

02:38

In this lesson you will learn how to create headline by combining are you beginning with appropriate middle part.

02:49

In this video you will learn how to use the numbers beginning.

01:51

In this video you will learn how to use find out beginning.

01:53

In this video you will learn how to use the weird beginning.

03:16

In this video you will learn how to use the turn beginning.

02:06

In this video you will learn how to use the opinion of authorities beginning.

02:34

In this video you will learn how to use the you can do it beginning to create headlines.

02:19

In this video you will learn how to use the scarcity beginning to create headlines.

02:37

In this headline you will learn how to create headlines by using the if beginning.

01:33

In this video you will learn how to use the who else beginning to create headlines.

Section 7: The End
04:07

In this video you will learn how to use the without ending and combine it with the beginning and the middle with aim to create great headline.

02:15

In this video you will learn how to use the in ending.

02:45

In this video you will learn how to use the even if ending.

02:29

In this video you will learn how to write headlines with the authority ending.

03:10

In this video you will learn the you can do it too ending.

02:25

In this video you will learn how to create headlines by using the unique ending.

02:05

In this video you will learn how to use the benefit ending for your headlines.

Section 8: The Strategy
13:00

In this video you will learn the strategy that you will use to create headlines.

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Instructor Biography

Denis Brkic, Entrepreneur

My name is Denis Brkic. I hold BSc and MSc in Economics. My passion is entrepreneurship. Currently I managed to grow three businesses, and two of them are online. I came here to share my knowledge and experience with you.

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