Facebook marketing can seem like a mystery to salon owners and hairdressers. It shouldn't be, because it's really that not that difficult if you know a few simple tactics.
This easy to follow course is designed to get salon professionals using the power of Facebook to maintain and build their business. This course is designed to take the difficulty out of setting up and using Facebook Ads for marketing your salon. It is broken down into easy to understand training modules that include:
Once you complete this course, you will be able to easily start using Facebook to drive additional business to you and/or your salon.
The course is laid out with the salon professional in mind. Please take a look at the course curriculum below.
This course is best for those salons just getting started with Facebook Ads.
In this lecture, you will learn about the instructor. Also, you will understand why this course was designed in this module format.
As a salon professional, there is a 3 step marketing process to Facebook that you need to understand. This module explains it in depth.
This module explains how Facebook uses an algorithm to decide who's timeline your salon's posts show up on. This is an important ingredient to why you should be using Facebook ads to increase your customer engagement.
This module helps you understand what works best when engaging customers and potential customers with Facebook.
When you are utilizing digital marketing platforms to gain new customers, it is important to test what ads work the best. In this module, we explain how it works and what you should be testing.
If you don't already have a Facebook page set up for your salon, this module takes you through the process of getting it set up. You can utilize this if you are a salon owner or an independent contractor.
This module shows you a general overview from the start to finish of creating a Facebook ad. Each part of this overview, is broken down much more specifically in the modules that follow.
This module shows you step by step how you can track your Facebook posts' engagement. If you are going to use Facebook, you need to know which posts are doing the best.
Facebook's targeting feature are very powerful. In this module, you will learn step by step how to target your Facebook ads to the audience that you want to reach.
Setting a budget for your ads is vitally important. In this module, you will learn step by step how to set a daily or lifetime budget for your ads. You will also learn how to name your campaigns and ad sets, so that you can keep them as organized as possible.
Step by step on how to create an ad to gain more page likes to your salon's Facebook page.
Step by step on how to create a page post engagement ad.
Step by step on how to create a Facebook offer and promote it for best results.
Step by step on how to create a Facebook ad that will drive more traffic to your website.
When you are advertising, Return On Investment is critical. Facebook makes it easy to figure out what that is. This step by step guide will show you how to track the essential metrics for your Facebook ads.
My wife and I have owned a successful hair salon in downtown Indianapolis for the past 12 years. I am also the host of the Salon Business Podcast and the Salon Questions Answered blog. I spend time interviewing experts and other salon owners about how they market and build their salons. My goal is to share my experiences with salon owners and hairdressers on how they can build their business through effective digital marketing.