Salon Quickstart Guide to Facebook Ads
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Salon Quickstart Guide to Facebook Ads

In this course, salon owners and hairdressers will quickly learn how to set up and use Facebook ads to get more clients.
1.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11 students enrolled
Created by Jeff Demaree
Last updated 4/2014
English
Learn Fest Sale
Current price: $10 Original price: $45 Discount: 78% off
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30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create Facebook ads to engage new and existing customers.
  • Know how to track ROI on your Facebook efforts
  • Learn tips and tricks to best utilize Facebook ads
View Curriculum
Requirements
  • This course is best for hairdressers and salon owners who want to build their business using Facebook ads.
Description

Facebook marketing can seem like a mystery to salon owners and hairdressers. It shouldn't be, because it's really that not that difficult if you know a few simple tactics.

This easy to follow course is designed to get salon professionals using the power of Facebook to maintain and build their business. This course is designed to take the difficulty out of setting up and using Facebook Ads for marketing your salon. It is broken down into easy to understand training modules that include:

  1. Understanding the 3-step process for marketing your salon
  2. What salons should know about Facebook's algorithm
  3. How to engage your Facebook audience
  4. How to create your salon's Facebook business page
  5. Step by step on how to create Facebook Ads
  6. How to Split Test your Facebook Ads
  7. How to use Facebook's analytics to gage success

Once you complete this course, you will be able to easily start using Facebook to drive additional business to you and/or your salon.

The course is laid out with the salon professional in mind. Please take a look at the course curriculum below.

This course is best for those salons just getting started with Facebook Ads.

Who is the target audience?
  • Salon Owners
  • Independent Hairdressers
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Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 54:16
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Course Introduction to Salon Quickstart Guide to Facebook Ads
1 Lecture 02:21

In this lecture, you will learn about the instructor. Also, you will understand why this course was designed in this module format.

Preview 02:21
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What salons professionals should know about Facebook
4 Lectures 11:13

As a salon professional, there is a 3 step marketing process to Facebook that you need to understand. This module explains it in depth.

Preview 02:05

This module explains how Facebook uses an algorithm to decide who's timeline your salon's posts show up on. This is an important ingredient to why you should be using Facebook ads to increase your customer engagement.

Preview 02:13

This module helps you understand what works best when engaging customers and potential customers with Facebook.

Preview 04:35

When you are utilizing digital marketing platforms to gain new customers, it is important to test what ads work the best. In this module, we explain how it works and what you should be testing.

Testing your salon's Facebook Ads
02:20
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Step by Step
10 Lectures 40:42

If you don't already have a Facebook page set up for your salon, this module takes you through the process of getting it set up. You can utilize this if you are a salon owner or an independent contractor.

How to create your salon's Facebook page.
04:52

This module shows you a general overview from the start to finish of creating a Facebook ad. Each part of this overview, is broken down much more specifically in the modules that follow.

Start to finish overview: How to create a Facebook Ad
02:05

This module shows you step by step how you can track your Facebook posts' engagement. If you are going to use Facebook, you need to know which posts are doing the best.

How to use Facebook's page insights feature to track your engagement
02:36

Facebook's targeting feature are very powerful. In this module, you will learn step by step how to target your Facebook ads to the audience that you want to reach.

Targeting your salon's Facebook Ad
05:06

Setting a budget for your ads is vitally important. In this module, you will learn step by step how to set a daily or lifetime budget for your ads. You will also learn how to name your campaigns and ad sets, so that you can keep them as organized as possible.

How to set budgets and name your campaigns and ad sets
05:05

Step by step on how to create an ad to gain more page likes to your salon's Facebook page.

How to create a page likes ad
02:46

Step by step on how to create a page post engagement ad.

How to create a page post engagement ad
02:08

Step by step on how to create a Facebook offer and promote it for best results.

How to create an offer and promote it
05:21

Step by step on how to create a Facebook ad that will drive more traffic to your website.

How to create a clicks to a website ad
03:56

When you are advertising, Return On Investment is critical. Facebook makes it easy to figure out what that is. This step by step guide will show you how to track the essential metrics for your Facebook ads.

How to see how your Facebook ads are performing
06:47
About the Instructor
Jeff Demaree
1.0 Average rating
1 Review
11 Students
1 Course
Salon Marketing & Business Expert

My wife and I have owned a successful hair salon in downtown Indianapolis for the past 12 years. I am also the host of the Salon Business Podcast and the Salon Questions Answered blog. I spend time interviewing experts and other salon owners about how they market and build their salons. My goal is to share my experiences with salon owners and hairdressers on how they can build their business through effective digital marketing.