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Owner-managers are skilled with their products and services, few have been taught how to build a business and end up failing. Great business leaders empower themselves to build a great business around their products and services based upon sustainable competitive advantages unique to their industry. Using an organized approach, you can find and exploit one or more of these advantages to defeat your competition and meet the needs of your customers.
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|Section 1: Design A Successful Business Based Upon A Sustainable Compeitive Advantage|
This lecture introduces you to what you will learn in this course including:
Who Should Take This Course
Why You Should Take This Course
Why Business Design Is More Important Than Your Product or Services
How successful CEOs create successful companies
How to empower and give yourself more command and control over your business
Where to look to create competitive advantages in the design of your business
How to create alignment within your business so that you can achieve your goals. For example, reduce the pressure to discount or even charge more for the exact same product or service as your competitor and win.
Learn what best-in-class businesses all have in common.
An introduction to your competitive landscape, what it looks like and where to find opportunities for designing a sustainable competitive advantage into your business.
A recap of how to make the story of the successful CEO your story.
Learn how to empower yourself with increased control over your business to drive the attainment of your goals, including for example sales, profits, cash flow, etc.
Learn what a successful CEO looks like, what fundamental skills they have and how to make yourself look the same.
Learn what a customer experience management system is and why you need to implement one in your business.
A recap of what was learned in the course and where do you go from here.
Mr. Williams has taught as an Adjunct Professor in entrepreneurship, in the MBA and Executive MBA programs, at the Daniels College of Business at the University of Denver since 2007.
He has over 20 years of experience working with owner-managed firms in many industries from start up through IPO, pre-revenue up to $250 million in annual sales and $500 million in assets. Mr. Williams has created a systematic approach to designing superior businesses. He holds Masters degrees in taxation and marketing and is a licensed CPA in Texas.