Design A Best-In-Class Business

Build A Successful Business Based Upon A Sustainable Competitive Advantage
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  • Lectures 7
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2013 English

Course Description

Owner-managers are skilled with their products and services, few have been taught how to build a business and end up failing. Great business leaders empower themselves to build a great business around their products and services based upon sustainable competitive advantages unique to their industry. Using an organized approach, you can find and exploit one or more of these advantages to defeat your competition and meet the needs of your customers.

What are the requirements?

  • A passionate vision for the kind of business you want to create.

What am I going to get from this course?

  • Intensive introduction to the skill of business design innovation. Having the best product or service will not insure your success. The best run companies have learned the secret to success is in the design of the business. Investors invest in businesses, not products or services. You will learn where to look for opportunities to innovate the design of your business to overcome your competition and reduce your chances for failure. A well designed business will generate more sales and profit and create a valuable business that you can one day sell at a substantial price.
  • Learn what the components are of a successful and sustainable business including sales generation, operations and firm development.
  • Learn where to look for competitive advantages around which you should design your business.
  • Learn how to run your business successfully in a manner which suits your vision and not someone else’s.
  • Learn how the best run companies empower themselves to charge more than the competition for the same products and services and win.

What is the target audience?

  • Entrepreneurs who are looking to start a business in retail, distribution, manufacturing, or services, large or small.
  • Owner managed businesses seeking to reposition themselves in the market or take their business to the next level.
  • Entrepreneurs seeking to acquire a franchise or existing business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Design A Successful Business Based Upon A Sustainable Compeitive Advantage

    This lecture introduces you to what you will learn in this course including:

    Who Should Take This Course

    Why You Should Take This Course

    Why Business Design Is More Important Than Your Product or Services

    How successful CEOs create successful companies

    How to empower and give yourself more command and control over your business

    Where to look to create competitive advantages in the design of your business

    How to create alignment within your business so that you can achieve your goals. For example, reduce the pressure to discount or even charge more for the exact same product or service as your competitor and win.


Learn what best-in-class businesses all have in common.


An introduction to your competitive landscape, what it looks like and where to find opportunities for designing a sustainable competitive advantage into your business.


A recap of how to make the story of the successful CEO your story.


Learn how to empower yourself with increased control over your business to drive the attainment of your goals, including for example sales, profits, cash flow, etc.

Learn what a successful CEO looks like, what fundamental skills they have and how to make yourself look the same.


Learn what a customer experience management system is and why you need to implement one in your business.


A recap of what was learned in the course and where do you go from here.

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Instructor Biography

ProLevation - Randy Williams, Adjunct Professor and Entrepreneur

Mr. Williams has taught as an Adjunct Professor in entrepreneurship, in the MBA and Executive MBA programs, at the Daniels College of Business at the University of Denver since 2007.

He has over 20 years of experience working with owner-managed firms in many industries from start up through IPO, pre-revenue up to $250 million in annual sales and $500 million in assets. Mr. Williams has created a systematic approach to designing superior businesses. He holds Masters degrees in taxation and marketing and is a licensed CPA in Texas.

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