Pinterest has become one of the most frequently visited social media sites, and is among the top social media tools preferred by marketers.
And for good reason.
Marketing with Pinterest can yield impressive results, often beating Facebook by leaps and bounds when it comes to product sales.
And images shared to Pinterest have a much longer half-life than Facebook updates or tweets.
Research shows that the lag between pinning an image to Pinterest and visiting the website the image came from, can be up to 40 days!
This condensed and comprehensive course helps you take advantage of this powerful marketing tool by teaching you how to use Pinterest to its full potential.
Business owners, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course.
Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your optimized Pinterest presence in her typical no-nonsense teaching style.
Using real-world examples, Deltina shows you hands-on how to:
Worksheets and resources included!
This lesson provides an overview of Pinterest and serves as an introduction to what is covered in the course.
In this lesson, we discuss the features and options within the Pinterest platform, as well as how to set up collections of pins – called boards – and how to pin images and video to your boards.
In this lesson, we explore using Pinterest for business. I show you how to set up a Pinterest business account, how to verify your website with your Pinterest account, and introduce you to the features available to businesses.
In this lesson, I show you how to create optimized pins and boards using keywords and well-crafted descriptions, and how to utilize Pinterest tools and widgets to create galleries to place on your blog or website.
In this lesson, we turn to optimizing the content on your blog or website for sharing on Pinterest, and explore tools that make your content easier for others to share and allow you to embed product information in your images.
In this lesson, we explore the newest Pinterest features like place pins and how you can embed an address and phone number onto local business images. I also show you how to use WordPress plugins to add Pinterest features to your website.
Use this worksheet to help you plan optimized Pinterest Boards.
This document has links to the resources used in the course.
Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.
Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.
For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.
Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.
Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.
Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.