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Pinterest Essentials in Under an Hour

Create an optimized Pinterest presence for your business while learning the main features of the Pinterest platform.
4.6 (6 ratings)
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283 students enrolled
Created by Deltina Hay
Last updated 2/2014
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  • 1 hour on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
By the end of this course you will have a fully developed Pinterest presence for your business
Learn all the settings, features, and options on the Pinterest platform
Learn methods for optimizing your Pinterest boards and the images on your website
This course will teach you how to add images, video, and boards to your Pinterest account
View Curriculum
  • Internet connectivity is required

Pinterest has become one of the most frequently visited social media sites, and is among the top social media tools preferred by marketers.

And for good reason.

Marketing with Pinterest can yield impressive results, often beating Facebook by leaps and bounds when it comes to product sales.

And images shared to Pinterest have a much longer half-life than Facebook updates or tweets.

Research shows that the lag between pinning an image to Pinterest and visiting the website the image came from, can be up to 40 days!

This condensed and comprehensive course helps you take advantage of this powerful marketing tool by teaching you how to use Pinterest to its full potential.

Business owners, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course.

Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your optimized Pinterest presence in her typical no-nonsense teaching style.

Using real-world examples, Deltina shows you hands-on how to:

  • Create an optimized Pinterest business account and connect it to your website
  • Take advantage of all the features and options within the Pinterest platform
  • Set up collections of pins – called boards – and pin images and video to your boards
  • Use Pinterest tools and widgets to create galleries to place on your blog or website
  • Optimize the content on your blog or website for sharing on Pinterest
  • Make your content more sharable and embed product information on your images
  • Take advantage of the newest Pinterest features like place pins and hover buttons

Worksheets and resources included!

Who is the target audience?
  • Social media strategists, Marketers, PR professionals
  • Entrepreneurs, business owners, managers, executives
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Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 52:01
Getting Started
2 Lectures 06:40

This lesson provides an overview of Pinterest and serves as an introduction to what is covered in the course.

Preview 02:15

In this lesson, I introduce you to the Pinterest concept, discuss what pins and boards are, and how people use them.

Preview 04:25
Options, Features, and Pinterest for Business
2 Lectures 17:29

In this lesson, we discuss the features and options within the Pinterest platform, as well as how to set up collections of pins – called boards – and how to pin images and video to your boards.

Preview 10:39

In this lesson, we explore using Pinterest for business. I show you how to set up a Pinterest business account, how to verify your website with your Pinterest account, and introduce you to the features available to businesses.

Using Pinterest for Business
Optimization and New Features
3 Lectures 24:52

In this lesson, I show you how to create optimized pins and boards using keywords and well-crafted descriptions, and how to utilize Pinterest tools and widgets to create galleries to place on your blog or website.

Creating Optimized Boards and Pins

In this lesson, we turn to optimizing the content on your blog or website for sharing on Pinterest, and explore tools that make your content easier for others to share and allow you to embed product information in your images.

Optimizing Your Content for Pinterest

In this lesson, we explore the newest Pinterest features like place pins and how you can embed an address and phone number onto local business images. I also show you how to use WordPress plugins to add Pinterest features to your website.

Conclusion: Additional Pinterest Features
Worksheets and Resources
2 Lectures 00:00

Use this worksheet to help you plan optimized Pinterest Boards.

Pinterest Board Worksheet
2 pages

This document has links to the resources used in the course.

Pinterest Resources
1 page
About the Instructor
4.0 Average rating
239 Reviews
12,003 Students
18 Courses
Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.

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