Persuasive Writing For Online Business
3.4 (4 ratings)
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Persuasive Writing For Online Business

Master the art of writing explosive sales letters
3.4 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
36 students enrolled
Created by Nahid Ashby
Last updated 4/2013
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 36 mins on-demand video
  • 1 Article
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course, you'll have all the information you need to write fantastic sales letters.
  • In this course you will learn the basic elements of coywriting
View Curriculum
  • No special skills or software is required. If you can read, write and follow instructions, you can do this course.

Copywriting is the king of skills when it comes to selling anything online whether you are selling an E-book, a Course, Software, Coaching program, Seminars, or Whatever - you need a Persuasive sales letter that Compel People to Take their credit card out and buy.

Copywriting is all about writing persuasive words. Words that have an impact on the reader and convince them to take action.

It’s similar to direct response marketing in the offline world which is an Industry worth over $170 million and for that reason, the courses in direct marketing have a hefty price tag.  However, an academic course on copywriting in the offline world does not always help you when you try to do it online. And direct response courses take a long time and cost a fortune.

In fact, it is for this very reason that entrepreneurs are willing to pay vast sums of money to their copywriters. The quality of the words being used to sell has a direct impact on the volume of sales being made.

In this short course, that consists of 12 short  videos in section one and two bonus bonus  videos in section two, you will learn everything you need to know in order to write a successful copy for your product or service. The videos are fairly short,  ranging from 2 to 5 minutes each,  which means we are going to significantly shorten the learning curve. The truth is, you can spend countless hours (and dollars) mastering the art of copywriting in a formal setting.

But today we're just going to give you precisely what you need to know to become an effective copywriter. Nothing more, nothing less. In addition to the videos, you will also get some documents and an ebook to help you on your way.

Who is the target audience?
  • This course is for anyone who wants to sell products and/or services online.
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Curriculum For This Course
18 Lectures
How to write compeling sales letters
12 Lectures 31:14
Video one is a brief introduction to copywriting and its importance,  and how it is used. I will also give you a brief overview of what you will learn in the following lectures.
Preview 02:16

In this video you will learn exactly what a sales copy is, where it comes from and how it is used.
Preview 04:09

In this video we will go through the steps that you need to take in order to start writing your copy.
Preview 01:46

In this video we are going to talk about the eight important elements that form a copy.
Preview 01:13

In this video I will talk about the importance of the Headline and you will learn how to write compelling headlines that grab the attention of your visitors. We will also talk about sub headlines and their role in getting your readers  interested enough to read the rest of your copy.
Preview 04:47

This video teaches you how to write the opening of your letter in order to qualify your reader and keep then engaged and interested in the solution you are about to offer.

In this video you will learn how to use this powerful element of intensification to show your prospects that your product or service is going to solve their problem better than other products they may have tried.

In this video you are going to learn how to write the seventh important element of a successful copy and how you should list the benefits that your product is offering. We will also talk about the difference between benefits and features.

In this video you will learn how to deduce your reader's doubts and how to address any questions your prospects may have.
Handle objections

In this video you will learn how to call your prospects to take action and purchase your product, and how to tempt them with an irresistible price.
Call to action

How to use PS to close your sales letter and increase your sales conversion.
Closing your sales letter

Bonus videos and documents
5 Lectures 05:28

How story telling can increase your sales.

The Compelling story

How to keep your sales letter fresh and up-to-date by adding small tweaks now and then to increase the longevity of your product.
Final tips and tricks

In this short document you are presented with some powerful words to use in your headline for maximum impact
Words to include in your headline

As the title suggests, here I will give you a few examples of successful headlines
Examples of powerful headlines
2 pages

Words that sell
3 pages
Bonus Ebook
1 Lecture 00:00
Timeless Sales Strategies
19 pages
About the Instructor
Nahid Ashby
3.4 Average rating
4 Reviews
36 Students
1 Course
Author, Internet marketer


My name is Nahid Ashby .  I was introduced to Internet  Marketing just a few short years ago  purely by accident.  Now I am regarded as an expert.

Isn’t it remarkable how things can suddenly develop and take you by surprise?

It’s like watching a saucepan full of milk on the gas hob. It seems like a long time before it comes to the boil, but come to the boil it will and if you blink it will spill over.

Well, this is what happened to me with my Internet marketing steep learning curve!

By the Summer of 2007 I had been working full time for decades, while bringing up my son on my own.  I was tired of my insignificant corporate position and wanted something more exciting than being just a cog in the wheel. I was looking for an alternative income.

I came across a site that was offering a three day workshop on internet marketing, an opportunity to make enough money to enable me to quit my job and run my own business.

And it was on that faithful summer day that I was totally and utterly hooked! The idea that you could create multiple streams of income on the Internet and have your sites running day and night collecting money for you even while you sleep, the fact that you could target a global market without even stepping outside your house, wowed me like nothing had done until then.

And then came the irresistible torrents of information. I was like a zealous child in a rubber dingy riding the waves! People were complaining about being overwhelmed and bursting from information overload, but I was just quietly soaking up the information like a magic sponge.

Yes I got a pounding head ache at the end of that week- end. Yes I had sleepless nights, that week end and for a long time afterwards and yes, it felt like I had come back to a false reality on Monday morning after that eventful week-end seminar, having to go to work was so painful!

For three years, I spent a lot of time and money on my education and learned as much as I could about different aspects of internet marketing while I still held my full time job.

And then I started putting into practice what I had learned and the results were amazing. I had finally cracked the code and started making money online.

In 2010 I finally quit my job and became my own boss and I have not looked back since.

Since then, I have created video training products, audio products and written three books all on different aspects of internet marketing. I love sharing my knowledge and experience I am honest and transparent and enjoy helping people reach their goals and if I can make some money in the process, that suites me fine.