Paper.li Profits

Make Money, Build Exposure, and Drive Traffic By Leveraging Curated Content
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44 students enrolled
Instructed by Carol Bremner Business / Media
$50
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  • Lectures 62
  • Contents Video: 5.5 hours
    Other: 25 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2014 English

Course Description

  • New videos added in April 2016
  • Over 54 lectures and 5.5 hours of content!
  • You will become known as an expert by curating other people's content and presenting it in a focused newspaper.
  • The instructor is available for daily help as needed.

In this course you will learn to create and implement your own newspaper using the Paperli platform. Why use Paperli? Every day, 250 million posts on the Internet are analyzed on their platform. You could never curate all of that content yourself!

The videos will take you through the beginning of getting set up on Paperli to the best ways of curating content and sending it out to your community.

In these short, recorded sessions, I will take you over each of the components of a custom, focused paper, with tips on saving the most time curating your content.

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Awesome Course

This course covers ALL you need to know about setting up your PaperLi paper. Carol explains well and is easy to listen to. I highly recommend this course ♥ - Leanne Crisp

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Each of the following topics will be covered, in a clear and easily understood manner:

Getting Started With Paperli:

  • What is Paperli?
  • Registering and Logging In
  • Decisions To Make
  • Differences Between Free and Paid
  • Adding Your Profile and Photo
  • Adding An Editor's Note

Adding Content:

  • Content Categories
  • Adding Content From Twitter
  • Adding Content From Facebook and Google+
  • Adding Youtube Channels and RSS Feeds
  • Positioning or Deleting Content Sources
  • Filtering Content Sources
  • Using the Paperli Tool to Add Content

Customizing Your Paper:

  • Changing Colors and Fonts
  • Adding a Background
  • Adding a Paper Thumbnail
  • Custom Banners
  • Custom Headers and Footers
  • Creating a Custom Domain
  • Adding a Favicon
  • CSS Capability
  • Other Paid Options: Privacy, Co-editors, Embedding

Layout and Ads:

  • The Twitter Widget
  • Email and Facebook Widgets
  • RSS Feed Option
  • Putting Ads in Your Paper
  • Adding Video and Other Content to the Sidebar
  • Using Google Analytics

Editing Your Paper:

  • Removing Content
  • Blacklisting Content Sources
  • Moving Content
  • Adding Content to Headlines
  • Re-positioning or Removing Headlines

Publishing Your Paper:

  • Customizing Your Social Media Announcements
  • Sending Out Notifications
  • Customizing an HTML Newsletter
  • Sending Your HTML Newsletter Out With a Third Party Email Service
  • Embedding Your HTML paper in a Facebook Page to be automatically updated

If you have been wanting to start curating focused content to build your authority as an expert, this course will help you do that.

What are the requirements?

  • Basic knowledge of the Internet.

What am I going to get from this course?

  • By the end of this course, you'll feel comfortable using the Paper.li platform.
  • You will be able to customize your Paper.li paper to stand out from the crowd.
  • You will become known as an expert by curating other people's content and presenting it in a focused newspaper.
  • You will know the best ways to achieve your promotional goals for your paper.
  • You'll have the ability to easily send an attractive newsletter to your email list on a regular basis.
  • You'll have some ideas for monetizing your paper if you want to.
  • You’ll be able to send a regular newsletter to your email list faster than you can drink a cup of coffee!

What is the target audience?

  • Businesses and individuals who want to promote themselves, their products, and their expertise by means of an online newspaper.
  • Anyone looking for a simple way to contact their email list on a regular basis.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
04:49

Thank you so much for joining my Paper.li training. As a bonus, I've also set-up a private Facebook group where we can talk about our challenges and brainstorm solutions based on the types of business we have. You will find the link for that in the bonus lecture at the end of this course.

Also, please note that this course is constantly being updated and we welcome your feedback.

04:28

Paper.li has a newsstand that shows the papers available for reading. You'll want to add a thumbnail image so your paper will show up properly. This video was originally created for my online TV show in case some of what I say seems out of context.

11:39

If you were already registered with Paper.li before the spring of 2014, you may have the old version, which has a totally different look. This video will show you where everything is now.

Section 2: Getting Started With Paper.li
Registering For Paper.li and Logging In
02:00
13:18

The publishing schedule options include: update frequency (weekly, daily, or twice a day), day and time to publish, and timezone. These can be changed at any time by going to your Settings wheel, clicking Global Settings, and then Publishing Schedule.

A new feature was added in the fall of 2014 that allows you to publish whenever you like. So if you prefer once or twice a month, that's possible too. Although keep in mind that if too much time passes between editions, your readers may forget about you!

07:42

Please note than when your Paper.li paper is viewed, it will not have the small icons beside each of the articles the way they look in this video. I forgot to get out of editing mode before I did this recording, so those symbols would only be seen by you as the publisher when you edit your paper.

01:45

Although the information in your profile is automatically added, if you decide you want a different text or photo, click the pencil icon beside your settings on the top right of your paper. This will open Edit mode and you will then see a pencil beside your profile title. Click that and make your changes.

Adding An Editor's Note
03:56
Section 3: Adding Content
06:48

Paper sections available are: Photos, Videos, trending hashtags, Art and Entertainment, Business, Crime, Education, Environment, Health, Leisure, Politics, Science, Society, Sports, Stories, Technology, World, Adult.

Content can be pulled in from any of the following languages: English, German, French, Spanish, Japanese, Dutch, Portuguese, Italian.

Tip: Another way to find what you want in the settings area is by choosing one of the icons along the bottom of the menu. These are: Main menu (house), global settings (wheel), content (cloud with down arrow), layout and appearance (wand), promotion and emails (megaphone), stats (meter)

03:10

Note that you can also include your Twitter timeline links, tweeted links, favorites, and saved searches.

Adding More Content From Facebook and Google+
02:25
02:56

Here's a tip: If you belong to a blog network, pull in the RSS feeds of the member's blogs and you'll also be building relationships with those bloggers by featuring their content in your paper.

Positioning Or Deleting Your Content Sources
02:22
04:23

No matter what the topic, you may find that some of your content sources will pull in content that you don't want in your paper. For instance, you may not want anything written by your direct competitors. With Paperli, you have the ability to filter your content sources and only allow the articles you want.

05:58

Think about how often you find content on the Internet that you would love to include in your Paper.li paper. Using their toolbar bookmarket, you can do that with the click of a button.

Section 4: Customizing Your Paper
Changing Colors and Fonts
06:35
07:09

Changing your background color can be pretty picky. If you want to get it back to white, the color code is #FFFFF and then, even though you don't see a checkmark to the right of that code, click the area with your mouse anyway. That will select the color for you. Otherwise, it will revert back to the color it was before.

Adding a Paper Thumbnail
02:53
03:08

You could just customize your banner by changing the font size and type. But it looks so much nicer when you add a custom banner. Do it yourself using a platform like Canva or PicMonkey, or hire a graphic designer. Then you can add your own images and colors to make your paper banner really stand out.

Other Paid Options: Privacy, Co-editors, Embedding
03:25
Section 5: Layout and Ads
The Twitter Widget
05:08
Email and Facebook Widgets
02:03
RSS Feed Options
03:06
06:41

Here are some notes about putting ads into your paper:

You can place your own ads in the following positions:

Headlines page positions 1, 2, and 3
Topic page position 1 -

With HTML, you can add a youtube video, an iframe, your own text, multiple images. A great sample of ad use can be found at: http://news.thebusyeducator.com/

Ad spots aren't just for ads. You can even insert YouTube videos there. Just click the 'Share' button on any Youtube video, and then select 'Embed.' Be sure to enter '300' as the video width in the 'Video Size' box, otherwise it will be too big for the right column. Copy and paste the code into any ad space Custom HTML editor, save your changes, and you're set. You can do this with a playlist as well.

Tip: If your paper doesn't show your all your ads, it's because there aren't enough categories. You need either 6 categories and one hashtag, or five categories and two hashtags in order for all four ads to show. If you want to show more ads, put the html code for more than one ad in the same slot, then it will show one under the other.

Adsense Ads:
If you decide to run adsense ads on your paper, these are the requirements according to Paper.li:

1. You need to be showing 6 topic sections for all three ads to appear on the front page.
2. In addition, AdSense will only allow three ads to show in total for a paper. They consider a topic section page in the same count as the front page, and only will allow a total of three ads per "page". So if you have three ads showing on your front page, your fourth (topic section) ad will not appear unless you refresh when you are on that page.

Ads will appear in your Pro paper under the following conditions:

The first ad (Headline) is linked to the sidebar and will be shown when the paper has content.
The second ad is published on the front page when the paper edition has enough content to display at least 2 topics below the "Headline Section".
The third ad will appear on the front page when the paper edition has enough content for 6 covered topics + 1 trending hashtag -or- 5 covered topics + 2 trending hashtags showing below the "Headline Section" on the first page.
The ad in topic page(s) is always added as long as a topic page is loaded.
If your paper only has a photo and / or media section, only the first ad will appear.

Adding a Leaderboard Banner Ad
Preview
02:57
Adding Other Content To Your Sidebar
Article
06:51

As you can see from the way I play around with the video width in this lecture, I would have been better off to change my width to 300, as I mentioned in Lecture 25.

Paper.li suggests 310 by 233 for the sidebar.

Section 6: Editing Your Paper
06:31

Depending on your topic, you may want to change the titles on your Paper.li sections. Now you can. The original topic name will still show up if you hover your mouse. And you may need to experiment with naming the sections until you're satisfied. But it's a great new feature and will set your paper apart even more. Plus you can easily move content from one topic to another when you are in editing mode.

I've found that often the new topic name I've chosen doesn't show up in the titles options when I'm editing. To fix that, use your Paper.li bookmarklet tool and choose an article earlier in the week. Then select one of your new topic titles as the area you would like that article to appear in your paper. That way, you'll be sure to have your new title listed as an option.

05:21

There are times the topic re-naming feature won't work properly for you. This is what I do to work my way around it.

Removing Content
02:57
Blacklisting Content Sources
01:37
Adding Content From a Facebook Group
Preview
02:51
02:27

If you want specific articles to be noticed first on your paper, or want to add them to a different topic area, you can easily move your content around during the editing phase.

03:02

Tip: Once you've gone through the other pages and added articles you'd like to see in the headlines, they might not be there when you go to edit your headlines page. Refresh the page first (use the right arrow symbol on the right of your Internet address bar). Then the updated headlines page, with all of your added content, should show.

Section 7: Publishing Your Paper
03:11
How often do you want to send your newsletter? With Paperli, you have the ability to send it daily or weekly. If you want a different schedule than that, use the draft feature and you can publish whenever you like.
09:57

Tip: If your paper is set to Private, there will be lock icons beside the areas for Twitter, Facebook, and LinkedIn. To change that, go to the Global Settings area and change it to Public.

01:07

On this video, when I mention that a notification is sent to your subscribers, these are people who subscribed to your Paper.li paper, right there on your headline page. It does NOT send to people who have subscribed to an email list that you have with an email service provider. The next video will talk about that.

03:52

Although I use Aweber for my email list, other possibilities include MailChimp, GetResponse, and Constant Contact. Just make sure that the email provider you use has the capability to add straight HTML code, which would then become a formatted newsletter for you to send out.

07:43

When you add your HTML to an Aweber account, you won't see anything but the code at first. You will need to click 'Test' to preview how your paper will look when you send out your email.

Other email programs with probably have a similar way to preview your content.

And I always like to send a test email to myself first and make sure everything is right before I click the 'Send' button.

Paper.li Stats
02:06
Section 8: Advanced Features
04:32

If you want your Paper.li paper to show on your website, that's possible using something called embedding. By simply copying and pasting a bit of code unto a page of your site, the paper will be shown right there. And as a new issue is published, the page on your site will automatically update. Told you it was easy!

Creating a Custom Domain For Your Paper
Article
Adding a Favicon
Article
Custom Headers and Footers
Article
CSS Capability For Further Customization
Article
Using Google Analytics With Your Paper
Article
Section 9: Embed Your Newspaper Into a Facebook Page
First Steps to Embed Your Newspaper Into Your Facebook Page
02:04
Finish Adding the HTML Code To Facebook
04:36
Change Your Facebook Tab Name
01:34
Section 10: Bonuses and Niche Specific Examples For Using Paper.li
Using Paper.li With Hootsuite - Introduction
Preview
09:37
Using Paper.li With Hootsuite - Part Two
13:11
20 pages

This special report is no longer for sale and can only be accessed here inside the course area. The webinar it mentions has ended and is also available here with the bonuses, under Case Studies.

10:01

Please note that in this video I have added an image of a Facebook Like Box to my sidebar as one of the ad units. This was done only for the sake of time recording the video. The proper way to add it would be to go to Facebook and get the HTML code that is created for your specific Page. Then copy and paste that code into the Paper.li ad area.

When done by copying the code rather than uploading an image, people will be able to Like your Facebook Page right from Paper.li. If you use an image and link instead, people will be sent to your Page, but then will have to take the extra action of Liking your page there.

If you can get a Like right from Paper.li it saves a step and you won't risk it not being done.

12:43

As I mentioned, these are all examples I created when testing the ability of Paper.li. They are not actual examples and other than the product example, which was my own, I DO NOT represent any of these people. They were chosen for test purposes only.

04:51

Please note that this is another example that I created for testing purposes and is not an actual Paper.li paper, nor is Lynn Terry involved with the production of this. I have used her information because she is a well-known blogger and serves as a good example of what would be possible if she were to use Paper.li.

06:10

Here's a little extra information from Paper.li regarding your Adsense ad placement:

Adsense Ads:
1. You need to be showing 6 topic sections for all three ads to appear on the front page.
2. In addition, AdSense will only allow three ads to show in total for a paper. They consider a topic section page in the same count as the front page, and only will allow a total of three ads per "page". So if you have three ads showing on your front page, your fourth (topic section) ad will not appear unless you refresh when you are on that page.

Special Report: Real Estate Example
05:52
Special Report: Membership Example
Preview
03:46
Special Report: Special Event Example
05:21
39:29

This was a live webinar that was held to show some of the ways people are using a customized Paper.li for everything from real estate, to hobbies, to product sales.

Question and Answer Webinar
23:23
Section 11: Conclusion
Bonus Lecture - Resources
Article

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Instructor Biography

Carol Bremner, Online Marketing Specialist - "Imagining Possibilities"

Carol Bremner is a social media and online marketing specialist, Internet trainer and consultant who has been working with groups and individuals since 2001. Carol knows what it feels like to be intimidated by technology and her goal is to teach technical concepts in a non-technical way - from confusion to clarity. Carol's passion for computer literacy and interest in all things related to marketing on the Internet have led to many opportunities in the past number of years. Her motto is "It's Never Too Late, You're Never Too Old, So Get Out of Your Comfort Zone".

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