The Keys To Building An Online Animation Business

Maximising your success in animation on the web, from storytelling and YouTube to brand development and making money.
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Instructed by Matthew Winter Business / Media
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  • Lectures 28
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

You are able to make a living creating content online. Anybody who tells you you can't is wrong. Many people believe they aren't able to do this because:

  1. They don't think they can create a good story
  2. They don't think they can keep people coming back
  3. They don't think they can keep their content relevant
  4. They don't think they can make enough money to keep going.

Most people don't know how to does these things, and don't do the research to increase the likelihood of their success. They go straight into it and start wondering why their content isn't sticking. There are many aspects to succeeding with animation on the web, but it is not impossible.

This course provides you with a blueprint to this success, from conception to distribution, so that you can become a name in the online animation world.

I have complied a variety of tips that have been proven to work in the digital space, from large companies to small teams. While many aspects of the course may seem common, there are thousands of people who fail to use them. And this is why they are effective. You can see these tactics being used all over social media and across the internet by your favourite creators, producers and companies.

Want proof? My friend Braydon, more commonly known as BMS, has already built a semi-successful YouTube channel, with more animated content in the works. He currently boasts 44,000+ subscribers and 7 million video views, using only a small amount of techniques I've included in the course. Imagine they success if you use all the information I've provided?

This course will cover four key aspects to success:

  1. How to construct an effective animation or animated series
  2. How to build your brand across social media
  3. How to make the most of the YouTube platform
  4. How to make money with multiple streams of income

Whether you're a newbie thinking about working your way into online animation, or you're an experienced producer looking to fill the gaps in your knowledge, I guarantee that you will come out of this course having learnt at least one thing.

I will respond to any questions you may have personally as you go through the course, so don't worry if you don't think you will be able to apply this information in your own situation.

Sign up now!

What are the requirements?

  • No software or materials are needed to complete the course. However, there will be suggestions on what can be used after completing the course for your own benefit.

What am I going to get from this course?

  • Develop and construct a web series and web shorts
  • Structure a story and script for a web series and web shorts
  • Optimise YouTube as a primary platform for your content
  • Build a brand and develop a community
  • Create multiple ways for your brand to make money

Who is the target audience?

  • This course is meant for people who aren't familiar with animation production, YouTube channel management and marketing, brand creation, community building and engagement, and digital monetisation methods.
  • This course can also help those who have a general knowledge on these topics and feel that they could use a refresher.
  • This course is not for those seeking for advanced and complex information in relation to the technical side of YouTube and other digital monetisation methods.
  • No prior knowledge is needed to complete this course.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

This lecture will go over each section and lecture that will be taught.

Section 2: Animation production

This lecture will help you create a unique voice in the overly-saturated online animation world.


This lecture will take you through the key aspects of developing a story for both series and shorts.


This lecture will show you the most effective way to structure your story for a series episode or short.


This lecture will show you the main aspects of structuring your scripts.


This lecture will show practices you can use to create an effective workflow and stay productive.


This lecture will cover how to use storyboards and animatics effectively during production.


This lecture will provide tips for dealing with and making the most of voice actors.


This lecture will provide information on and tips based around sound and music.

Section 3: YouTube as your primary platform

This lecture will show you why you should use YouTube as your primary platform and what you first upload should be.


This lecture will provide practices that can be used to keep viewers watching and engaged with your content.


This lecture will give you tips to increase activity on your channel and how to schedule your content.


This lecture will run through the most effective ways to use playlists and the type of complementary content you can release.


This lecture will cover how to optimise the metadata on a video: the title, description and tags.


This lecture will run through how to use thumbnails and annotations effectively to drive engagement.


This lecture will run through how to use subtitles to open up your audience and tips that can be used to optimise and grow your channel.


This lecture will tell you how to use the major YouTube analytics to assist you with managing your channel and content.


This lecture will provide tips for when dealing with and choosing a multi-channel network.

Section 4: Building your brand and community

This lecture will help you with creating your brand, logo and identity.


This lecture will assist you with effectively using social media to grow your brand and community.


This lecture will assist you with the concept of collaboration.


This lecture will provide information on and tips for promoting your brand and content.

Section 5: Making money

This lecture will run through the monetisation of your video content.


This lecture will cover the "just ask" method and how to build a revenue stream from your audience.


This lecture will assist in choosing and provide information on platforms for creating a subscription platform.


This lecture will assist in choosing and provide information on platforms for selling your serial content.


This lecture will provide tips for and the various aspects of merchandise production.

Section 6: Conclusion
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Instructor Biography

Matthew Winter, Digital Entrepreneur

My name is Matthew Winter, an entreprenuer in the digital world. I am the founder and chief executive officer for digital production company Ennui Entertainment and executive producer for ennui .tv.

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