Online Marketing From A to V

From Audio Marketing to Video: build your home on the Internet, share your expertise, and promote yourself online.
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  • Lectures 24
  • Contents Video: 10.5 hours
    Other: 0 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2013 English

Course Description

Instructor available daily for questions

Online Marketing From A to V was originally a webinar series and begins these topics from an introductory level.

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Packed with Information

I've just covered 4 modules and have already learned so much. Right from the first video I discovered new tips I could use for cross promotion. Carol covers so many products and demonstrates a good knowledge about each. This course has much more information than I imagined. It would take me days to learn on my own what she covers in each short video. Taking notes is essential for implementing the ideas. - Rosalie Garde

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While we've skipped over a few of the letters of the alphabet, we managed to start with A and talk about Audio Marketing and end with V for Video Marketing. Each of these videos walks through different methods for promoting yourself and your business online without expense or technical knowledge. We cover methods for building your home on the Internet, sharing your expertise, and promoting yourself using social media, audio, and video.

What are the requirements?

  • Basic Internet skill and a desire to learn.

What am I going to get from this course?

  • By the end of this course, you will know a number of ways to market your business online and be able to make an informed decision about how to proceed.

What is the target audience?

  • Non-technical people who want to share their experiences and expertise online and want to know more about the options are available.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction To Online Marketing From A to V
Why A to V?
Article
Section 2: Online Marketing From A to V
24:29

Audio marketing is a fun way to get your message out to your market. There are several ways you can make and deliver your audio messages. This video shares some choices such as Blog Talk Radio and explains what a podcast is. .

21:05

This video will cover:

- Difference between a blog and a website
- introduction to Blogger
- Introduction to Wordpress
- Difference between Wordpress.com and .org
- Getting Started on Wordpress

35:49

No, you don't have to take out an ad in a magazine, although sometimes you might be asked to write for one. This video has tips for marketing your online content on article directories, forums, Hubpages, questions and tips, and as Squidoo lenses.

Update: As of late fall, 2014, Squidoo has been taken over by Hubpages and is no longer a separate entity.

28:03

Email Marketing

Different services available and their costs and why some may not be a good idea to use. These include:
- free email service available from your host
- from a personal email account
- Constant Contact
- Mail Chimp
- iContact
- Aweber

- difference between autoresponder, broadcast, and blog broadcast.
- building a list by having an opt-in form
- single and double opt-in
- why offer a freebie for subscribing?
- personalizing the emails
- templates, links, images
- segmenting lists
- automatic email or on a schedule
- connecting to social media accounts

25:39

A great way to share your expertise and establish your credibility is by creating information products. These can be digital or physical and in a variety of formats.

This video discusses researching a topic and looks at the options available to get your knowledge to the people who want it.

35:38

What is a membership site?

Why would people want to join a membership site?

Why is a member site a good way to market online?

What are the options?

34:16

Have you always wanted to have your own online store? In this webinar we discuss some of the more popular options and things to think about before you decide on a store platform.

39:32

* What is Paper.li and how do you start your own newspaper?
* Free or paid?
* How often should you publish conten?
* How do you refine and add content from the Internet and from your social media platforms?

11:39

Paper.li has updated their look, and as a result, things may be a little harder to find. This video shows you where all the controls are now.

41:30

Productivity Tools

- 43things.com
- aynax.com
- cintanotes.com
- copyscape.com
- desktop-calendar-free.findmysoft.com
- dropbox.com
- fiverr.com
- morguefile.com
- musicbakery.com
- photodropper.com
- picresize.com
- presentermedia.com
- printfriendly
- readable: evernote.com/clearly
- snagit.com
- sucuri.net
- trendwatching.com
- turnit.com

32:27

In this video, we'll be talking about Facebook tips such as the following:

Do:
- Unfriend if necessary. They won't know.
- Keep up with notifications.
- Reply, comment, like, share, interact.
- Share images and videos.
= Send invitations to local events.

Don't:
- Friend people if you'd rather not.
- Share private comments publicly on the wall.
- Add people to groups without permission.
- Tag improperly.
- Send local invites if not applicable.

Facebook Fan Pages:
Do:
- Allow comments – you want interaction.
- Set privacy options properly.
- Claim your Facebook Page name.
- Use images when possible. Post videos.
- Ask for interaction with questions, etc.
- Encourage likes and shares.
- Have an opt-in form on the page.
- Add your blog feed RSS. Experiment with ads. Check your page stats (insights).
- Share information no more than 3 times daily.

Don't:
- Post content not of interest to target market.
- Send re-tweets and hashtags on from Twitter.
- Limit yourself to one page if you need more.
- Tag images or videos unless represented.
- Ignore comments made on your posts.
- Be argumentative.
- Miss the opportunity to gather contact info.
- Hesitate to block fans and delete comments.
- Be afraid to sell, but don't be salesy.

30:54

In this GooglePlus video, we cover the following questions:

Why add another social network?
Differences from Facebook?
What are Circles and how do you use them?
What are Hangouts?
What is Livestreaming?

36:12

This LinkedIn video covers the following points:

* Complete Your Profile
* Add Skills
* Make Your Profile Public
* Add a Professional Photo
* Use Keywords
* Complete All Sections
* Customize Your Website Listing
* Include a Twitter Link
* Connect With People You Know or Ask For an Introduction
* Join Groups or Start Your Own
* Answer Questions
* Write Status Updates
* Recommend People
* Connect With New People
* Use Applications

36:41

In this video we'll talk about all things Twitter. Did you know that Twitter even has its own special vocabulary in the Twitterverse?
Points covered included:
* Choosing a Username
* the 140 Characters or less rule
* Who to follow?
* What to say?
* Tweets and tweeting
* Re-tweeting
* Hashtags
* Private Messages
* How often to tweet
* What's a link shortener and how to use it
* We'll finish off with the story of Sally Social to give you a little visual to remember

35:19

Did you know that Pinterest is one of the fastest growing social media platforms of all time? Not only that, but they cater to businesses and retail sales.

In this video, with special guest Bridget Greenwood from http://photosbybridget.net, we'll talk about the following points:
* What is Pinterest?
* What are boards? How many can you have?
* How to create boards?
* Pinning and re-pinning?
* Following boards and/or people?
* Organizing images?
* Getting your blog posts pinned?
* Pinning to Facebook?
* Benefits for a business?

05:21

In this video, Bridget shows us how she works with her Pinterest boards.

33:42

I love Hootsuite. It's a social media management program that allows you to keep up with your accounts, including Twitter, Facebook, LinkedIn, GooglePlus, and Youtube, all from one dashboard.

Here's what we cover in this video:
* What is Hootsuite?
* Free or Paid?
* Deciding on the social media platforms you want to keep track of and how many are allowed
* What are streams?
* Twitter Streams: Home, Mentions, DM, Sent
* Custom Streams
* Hashtag Streams
* Facebook, Google Plus, LinkedIn, Youtube Streams
* Comment Box Features?
* Link Shorteners?
* RSS Feeds
* Using the Hootlet tool on your Internet browser

38:47

Want to build a relationship with your potential clients using your computer? Share your expertise by holding a teleseminar or a webinar. Learn about the various programs available, similarities and differences, decisions to make before you start, and some of the challenges to prepare for.

40:39

- What is traffic?
- Why do you want it?
- How people search. Keywords? Long-tail?
- Website statistics? AW Stats, Wordtracker or Google Analytics
- Backlinks?
- Top Free Ways? Article Marketing, Forum Marketing, Satellite Blogs, SEO, Social Bookmarking, Social Media Marketing, Video Marketing
- Paid traffic? PPC, solo ads, press releases
- Website address on all communication

39:39

Video marketing doesn't have to be you in front of a camera. Learn about sharing your computer screen and creating videos from photos as well as the traditional video.

Section 3: Conclusion
01:26

If you're interested in connecting with me on social media, this video gives you all the details.

Next Steps
Article
Bonus Lecture - Resources
Article

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Instructor Biography

Carol Bremner, Online Marketing Specialist - "Imagining Possibilities"

Carol Bremner is a social media and online marketing specialist, Internet trainer and consultant who has been working with groups and individuals since 2001. Carol knows what it feels like to be intimidated by technology and her goal is to teach technical concepts in a non-technical way - from confusion to clarity. Carol's passion for computer literacy and interest in all things related to marketing on the Internet have led to many opportunities in the past number of years. Her motto is "It's Never Too Late, You're Never Too Old, So Get Out of Your Comfort Zone".

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