MVP in eCommerce: Build an Online Store Customers Will Love

Complete Guide to starting an eCommerce Business. From building an MVP of your online Store to sales in 2 weeks.
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  • Lectures 44
  • Length 3 hours
  • Skill Level All Levels
  • Languages English, captions
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English Closed captions available

Course Description

Did you ever want to start your own eCommerce business but did not know where to start? Are you looking for the most efficient and quickest way to set up a successful online store? 

I have a solution for you.

I have adapted the Minimum Viable Product methodology from Lean Startup by Eric Ries to eCommerce.

Build your eCommerce business in just two weeks. In this course you will learn how to quickly build an online store, get your first sales and optimize your business based on your first results. 

I designed this course for someone who wants to start an eCommerce business, which performs and brings results. By the end of the course you will be able to set up an online store and apply the MVP methodology Of BUILD - MEASURE - LEARN.

You will learn how to use your time effectively and build something people will love. 

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Why you should enroll

  • Course includes over 3 hours of high quality content, including links to key resources and insight tips I have acquired in the last 8 years of building and managing eCommerce businesses
  • You'll learn skills that will allow you to set up your online store and by applying the MVP technology be successful at it from the first try.
  • You'll have direct access to the instructor to ask any questions you might have and get direct feedback. 

>>>>>>>>>>>>>>>>>>>>>>>>>>

About the instructor:

Top rated Udemy Instructor with 5 star reviews.

Teaches different courses on Entrepreneurship, with over 3,000 students enrolled.

+ Worked in Online Gaming Industry and Venture Capital

+ Founded 5 companies in the last 8 years

What are the requirements?

  • There are no requirements necessary to enroll and you do not need to have any technical knowledge

What am I going to get from this course?

  • Build a successful eCommerce Business by applying the MVP methodology
  • Be able to choose a product to sell online, find a supplier, create an awesome brand, choose an eCommerce platform and promote your store

What is the target audience?

  • This course is meant for people who have who wants to start an eCommerce business or someone who just started one and wants to radically improve it.
  • This course is probably not for you if you already have build several successful eCommerce businesses

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to the course
03:31

This is an introduction lecture to the course. In this lecture I will cover what you can expect from the course and what you will be able to achieve after completing it. 

03:55

In this lecture I define what MVP is and talk about the main principles. I also explain how I apply the methodology to building and eCommerce business

Article

I suggest to you a timeline for setting your online store in 2 weeks and the most important steps you need to take 

Section 2: Choosing a Product to Sell online
02:10

This is an introduction lecture to the Section about choosing a product to sell online. I will give you an overview of the techniques I will be covering in the next lectures and talk about the importance of choosing the right product to sell online.

04:35

This lecture is about identifying a trend in eCommerce. By the end of the lecture you will learn how to choose a product to sell which is an upcoming trend. I cover few options on how to identify a trend including checking Google Trends, Subscribing to trend publications, product review blogs, Social Image Networks, Online Marketplaces, Social Forums and Checking the trending import products.

02:58

This lecture is about choosing a product to sell online based on customer needs. I will tell you how to identify what the customer pain points are and building your online shop around it.

03:26

In this lecture I talk about building your online shop around your passion and experience. I will highlight the advantages and disadvantages of this approach to help you choose if this is right way for you.

04:24

By now you should already have few ideas of what you would like to sell online. Now it is time to evaluate the ideas based on the market potential. By the end of the lecture you will be able to tell if your ideas for an online shop have potential on the market. I will discuss the criteria like big enough market size, competition and local availability of the product.

05:54

After considering the market based points it is time to evaluate the product based points. In this lecture I will cover the points like pricing, markup, seasonality, durability of the product and regulations. By the end of the lecture you will know if the product you want to sell online meets the criteria and will be successful on the market.

02:55

This is a wrap up lecture to the section about how to choose a product to sell online. I will go over the most important points again and by the end of this section you should be confident with the choice of your product.

Checklist to choose a product to sell online
Article
Section 3: Make, Manufacture, Wholesale or Drop Ship
02:01

This is a introduction lecture about the main options you have when it comes to finding a supplier for your online shop.

03:04

In tis lecture I will discuss the option of making the product to sell online yourself. I will discuss the advantages and disadvantages of this approach and the level of risk involved.

02:59

In this lecture I will discuss the option of getting your product from a manufacturer. I will cover the main points you need to consider before making this decision and the risk involved.

09:47

In this lecture I will talk about how to find a manufacturer and how to negotiate with him/her to get the best price. By the end of this lecture you will know where to start looking and what are the key points you need to discuss with a potential manufacturer.

02:25

In this lecture I will discuss the option of working with a wholesaler to source your product. By the end of the lecture you will be able to decide if this option is right for you.

02:33

In this lecture I will talk about working with a drop shipping company to source a product for your online shop. I will discuss the advantages and disadvantages of this option.

03:37

This is a wrap up lecture to the section about sourcing your product. I will give an overview of what I have talked about in the previous lectures and give the last remarks .

Section 4: Building a Brand
01:25

This is an introduction lecture about building a brand for your online shop. I will give an overview of the main point I will cover in the lectures in this section.

05:13

In this lecture I will discuss how to build a brand for your online shop. You will find out what the key elements are and how to build the brand the quickest way. After completing this lecture you will have all the main elements of the brand.

03:37

In this lecture you will find out how to design the brand book (the look of your brand) and what it should include. You will also learn how to do it quickly so you can launch your online shop quickly.

03:26

This is a wrap up lecture about building a brand. I summarise and highlight the most important points you need to keep in mind when building a successful brand

Section 5: Preparing to launch
01:47

This lecture is a introduction lecture to the section about what you need to do to prepare for launch of your online store.

03:04

By the end of this lecture you will know how to make photos of your product, why it is important and how to do best photos depending on the budget you have

04:20

This lecture is about creating a landing page for your landing page. You will know the reason for creating a landing page before launch, what it should include and how to create it.

07:17

This lecture is about preparing social media channels for your launch. I will discuss each channel in details and tell you what you need to do before the launch.

02:47

This is a wrap up lecture to the section about preparing to launch. I will give you an overview and highlight again the most important points.

Section 6: Choosing an e-commerce platform
02:15

This is an introduction lecture to the section about choosing an e-commerce platform. I will talk about the main points I will cover in this section. 

06:55

By the end of this lecture you will know what you need to consider when choosing the e-commerce platform for your online store. 

15:33

In this lecture I talk about advantages of Woocommerce for Wordpress, I also show how to set up a basic online store using Woocommerce

10:14

In this lecture I outline the advantages of Shopify and show how to set up an online store in Shopify. 

02:52

This is a wrap up lecture to the section about choosing the e-commerce platform. I summarise the main points I have covered in this section. 

Section 7: Promoting your online store
01:26

This is an introduction lecture about launching and promoting your online store. I will give an overview of the main methods which I will cover in more details in the section

02:47

In the lecture I discuss how to reach out to your friends and family to get your first sales and to ask them to spread the word.

10:08

After completing this lecture you will know how to create your blog, what kind of content you can write about and how to promote your blog.

04:59

In this lecture I talk about how to use Instagram in order to increase sales and traffic to your online store. By the end of the lecture you will know how to get new followers by using right hashtags, filters and several other strategies.

06:12

In this lecture you will find out how to build a successful Pinterest strategy, how to increase your following and drive traffic to your online store.

07:33

This lecture is about using Youtube to drive sales to your online store. I will discuss the main content strategies and what you need to do to make your video rank high on Youtube.

03:31

In this lecture I will give you an overview about buying ads on Facebook, Twitter, Google Ads. By the end of this lecture you will have all the infos you need to know to launch your first campaign.

03:56

This lecture gives an overview of a new trend which is conversational commerce.

01:57

This is a wrap up lecture to the section about promoting and increasing your sales. I will provide an overview of what I have discussed in the section and give some concluding remarks.

Section 8: Course Wrap - up
07:54

By the end of this lecture you will know how to set objectives for yourself, what kind of KPIs (Key Performance Indicators) you need to be tracking. 

Article

Those are the suggested KPIs

02:27

This a wrap up lecture to the course. I highlight the most important points I have covered in this course 

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Instructor Biography

Vladlena Taraskina, Female entrepreneur

Vladlena Taraskina is a female entrepreneur. She studied, worked and lived in Russia, the USA, the UK, Luxembourg and Austria. Now she lives in Vienna, where she founded the company KEY TO OFFICE - an online marketplace for finding and sharing office space, meeting and seminar rooms.

Prior to this, Vladlena founded the first crowd funding platform for NGOs and social businesses in Russia. She has also worked in the Online Gaming and Venture Capital Industries and has over 7 years of experience in Marketing and Strategic Management. Vladlena graduated from Warwick University with a Bachelor’s Degree in Business Administration and from the Diplomatic Academy of Vienna. Vladlena is passionate about promoting female entrepreneurship and strongly believes in the potential of enabling women to do business and pursue their dreams, for their own benefit and for the benefit of society as a whole

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