Did you ever want to start your own eCommerce business but did not know where to start? Are you looking for the most efficient and quickest way to set up a successful online store?
Build your eCommerce business in just two weeks. In this course you will learn how to quickly build an online store, get your first sales and optimize your business based on your first results.
I designed this course for someone who wants to start an eCommerce business, which performs and brings results. You will learn how to use your time effectively and build something people will love.
Why you should enroll
My name is Vladlena and I am an entrepreneur. During the last 10 years I have spent an enormous amount of time looking for the best tools to run my business. In my courses I will give you overview of the best tools which I use. I will also teach you how you can apply them to instantly improve your business and achieve better results.
My courses are for decision makers who value their time and want a concise straight to the point advise on how to run and grow their business.
This is an introduction lecture to the course. In this lecture I will cover what you can expect from the course and what you will be able to achieve after completing it.
I suggest to you a timeline for setting your online store in 2 weeks and the most important steps you need to take
This lecture is about identifying a trend in eCommerce. By the end of the lecture you will learn how to choose a product to sell which is an upcoming trend. I cover few options on how to identify a trend including checking Google Trends, Subscribing to trend publications, product review blogs, Social Image Networks, Online Marketplaces, Social Forums and Checking the trending import products.
This lecture is about choosing a product to sell online based on customer needs. I will tell you how to identify what the customer pain points are and building your online shop around it.
In this lecture I talk about building your online shop around your passion and experience. I will highlight the advantages and disadvantages of this approach to help you choose if this is right way for you.
By now you should already have few ideas of what you would like to sell online. Now it is time to evaluate the ideas based on the market potential. By the end of the lecture you will be able to tell if your ideas for an online shop have potential on the market. I will discuss the criteria like big enough market size, competition and local availability of the product.
After considering the market based points it is time to evaluate the product based points. In this lecture I will cover the points like pricing, markup, seasonality, durability of the product and regulations. By the end of the lecture you will know if the product you want to sell online meets the criteria and will be successful on the market.
In tis lecture I will discuss the option of making the product to sell online yourself. I will discuss the advantages and disadvantages of this approach and the level of risk involved.
In this lecture I will discuss the option of getting your product from a manufacturer. I will cover the main points you need to consider before making this decision and the risk involved.
In this lecture I will talk about how to find a manufacturer and how to negotiate with him/her to get the best price. By the end of this lecture you will know where to start looking and what are the key points you need to discuss with a potential manufacturer.
In this lecture I will discuss the option of working with a wholesaler to source your product. By the end of the lecture you will be able to decide if this option is right for you.
In this lecture I will talk about working with a drop shipping company to source a product for your online shop. I will discuss the advantages and disadvantages of this option.
In this lecture I will discuss how to build a brand for your online shop. You will find out what the key elements are and how to build the brand the quickest way. After completing this lecture you will have all the main elements of the brand.
In this lecture you will find out how to design the brand book (the look of your brand) and what it should include. You will also learn how to do it quickly so you can launch your online shop quickly.
By the end of this lecture you will know how to make photos of your product, why it is important and how to do best photos depending on the budget you have
This lecture is about creating a landing page for your landing page. You will know the reason for creating a landing page before launch, what it should include and how to create it.
This lecture is about preparing social media channels for your launch. I will discuss each channel in details and tell you what you need to do before the launch.
By the end of this lecture you will know what you need to consider when choosing the e-commerce platform for your online store.
In this lecture I talk about advantages of Woocommerce for Wordpress, I also show how to set up a basic online store using Woocommerce
In this lecture I outline the advantages of Shopify and show how to set up an online store in Shopify.
In the lecture I discuss how to reach out to your friends and family to get your first sales and to ask them to spread the word.
After completing this lecture you will know how to create your blog, what kind of content you can write about and how to promote your blog.
In this lecture I talk about how to use Instagram in order to increase sales and traffic to your online store. By the end of the lecture you will know how to get new followers by using right hashtags, filters and several other strategies.
In this lecture you will find out how to build a successful Pinterest strategy, how to increase your following and drive traffic to your online store.
This lecture is about using Youtube to drive sales to your online store. I will discuss the main content strategies and what you need to do to make your video rank high on Youtube.
In this lecture I will give you an overview about buying ads on Facebook, Twitter, Google Ads. By the end of this lecture you will have all the infos you need to know to launch your first campaign.
This lecture gives an overview of a new trend which is conversational commerce.
By the end of this lecture you will know how to set objectives for yourself, what kind of KPIs (Key Performance Indicators) you need to be tracking.
Those are the suggested KPIs
Vladlena is a female entrepreneur, focusing on developing innovative products and services for millennial women.
She is a proven digital strategist with 10 years of experience in startups and business development. She founded multiple companies in different industries (Fintech, E-commerce and Digital Platforms) Vladlena has the ability to translate business ideas into working business models. Furthermore she has the capacity to identify and align customers’ emerging needs with products and services.
At the moment she is helping companies to design and implement digital strategies that cater to millennial women. Her expertise include Chatbots and Artificial Intelligence, Wearables, eCommerce and crafting Digital Experiences.
Through her courses she wants to share knowledge on starting and growing a successful business.
Vladena is open for new business opportunities and can be contacted via email firstname.lastname@example.org