Complete Guide to starting an eCommerce Business
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Complete Guide to starting an eCommerce Business

From building a first version of your online store to sales in 2 weeks.
3.7 (21 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,486 students enrolled
Last updated 12/2016
English
English
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 3 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build a successful eCommerce Business
  • Be able to choose a product to sell online, find a supplier, create an awesome brand, choose an eCommerce platform and promote your store
View Curriculum
Requirements
  • You need to have an aim to set up your online store
Description

Did you ever want to start your own eCommerce business but did not know where to start? Are you looking for the most efficient and quickest way to set up a successful online store? 

Build your eCommerce business in just two weeks. In this course you will learn how to quickly build an online store, get your first sales and optimize your business based on your first results. 

I designed this course for someone who wants to start an eCommerce business, which performs and brings results. You will learn how to use your time effectively and build something people will love. 

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Why you should enroll

  • Course includes over 3 hours of high quality content, including links to key resources and insight tips I have acquired in the last 8 years of building and managing eCommerce businesses
  • You'll have direct access to the instructor to ask any questions you might have and get direct feedback. 

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About Instructor: 

My name is Vladlena and I am an entrepreneur. During the last 10 years I have spent an enormous amount of time looking for the best tools to run my business. In my courses I will give you overview of the best tools which I use. I will also teach you how you can apply them to instantly improve your business and achieve better results. 

My courses are for decision makers who value their time and want a concise straight to the point advise on how to run and grow their business. 

Who is the target audience?
  • This course is meant for people who have who wants to start an eCommerce business
  • This course is probably not for you if you already have build several successful eCommerce businesses
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Curriculum For This Course
30 Lectures
02:30:13
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Introduction to the course
2 Lectures 04:17

This is an introduction lecture to the course. In this lecture I will cover what you can expect from the course and what you will be able to achieve after completing it. 

Preview 03:31

I suggest to you a timeline for setting your online store in 2 weeks and the most important steps you need to take 

Timeline to Set up your online store
00:46
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Choosing a Product to Sell online
6 Lectures 21:39

This lecture is about identifying a trend in eCommerce. By the end of the lecture you will learn how to choose a product to sell which is an upcoming trend. I cover few options on how to identify a trend including checking Google Trends, Subscribing to trend publications, product review blogs, Social Image Networks, Online Marketplaces, Social Forums and Checking the trending import products.

Preview 04:35

This lecture is about choosing a product to sell online based on customer needs. I will tell you how to identify what the customer pain points are and building your online shop around it.

Preview 02:58

In this lecture I talk about building your online shop around your passion and experience. I will highlight the advantages and disadvantages of this approach to help you choose if this is right way for you.

Go with your passion and experience
03:26

By now you should already have few ideas of what you would like to sell online. Now it is time to evaluate the ideas based on the market potential. By the end of the lecture you will be able to tell if your ideas for an online shop have potential on the market. I will discuss the criteria like big enough market size, competition and local availability of the product.

Market based points to consider
04:24

After considering the market based points it is time to evaluate the product based points. In this lecture I will cover the points like pricing, markup, seasonality, durability of the product and regulations. By the end of the lecture you will know if the product you want to sell online meets the criteria and will be successful on the market.

Product based points to consider
05:54

Checklist to choose a product to sell online
00:22
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Make, Manufacture, Wholesale or Drop Ship
5 Lectures 20:48

In tis lecture I will discuss the option of making the product to sell online yourself. I will discuss the advantages and disadvantages of this approach and the level of risk involved.

Making the product yourself
03:04

In this lecture I will discuss the option of getting your product from a manufacturer. I will cover the main points you need to consider before making this decision and the risk involved.

Manufacturing the product
02:59

In this lecture I will talk about how to find a manufacturer and how to negotiate with him/her to get the best price. By the end of this lecture you will know where to start looking and what are the key points you need to discuss with a potential manufacturer.

How to find a manufacturer
09:47

In this lecture I will discuss the option of working with a wholesaler to source your product. By the end of the lecture you will be able to decide if this option is right for you.

Working with a wholesaler
02:25

In this lecture I will talk about working with a drop shipping company to source a product for your online shop. I will discuss the advantages and disadvantages of this option.

Drop shipping
02:33
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Building a Brand
2 Lectures 08:50

In this lecture I will discuss how to build a brand for your online shop. You will find out what the key elements are and how to build the brand the quickest way. After completing this lecture you will have all the main elements of the brand.

Building a brand - key elements
05:13

In this lecture you will find out how to design the brand book (the look of your brand) and what it should include. You will also learn how to do it quickly so you can launch your online shop quickly.

Designing your brand book
03:37
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Preparing to launch
3 Lectures 14:41

By the end of this lecture you will know how to make photos of your product, why it is important and how to do best photos depending on the budget you have

Making photos of your products
03:04

This lecture is about creating a landing page for your landing page. You will know the reason for creating a landing page before launch, what it should include and how to create it.

Making a landing page
04:20

This lecture is about preparing social media channels for your launch. I will discuss each channel in details and tell you what you need to do before the launch.

Preparing Social Media Channels
07:17
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Choosing an e-commerce platform
3 Lectures 32:42

By the end of this lecture you will know what you need to consider when choosing the e-commerce platform for your online store. 

What to consider
06:55

In this lecture I talk about advantages of Woocommerce for Wordpress, I also show how to set up a basic online store using Woocommerce

Woocommerce for Wordpress
15:33

In this lecture I outline the advantages of Shopify and show how to set up an online store in Shopify. 

Shopify
10:14
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Promoting your online store
7 Lectures 39:06

In the lecture I discuss how to reach out to your friends and family to get your first sales and to ask them to spread the word.

Friends and Family
02:47

After completing this lecture you will know how to create your blog, what kind of content you can write about and how to promote your blog.

Blog
10:08

In this lecture I talk about how to use Instagram in order to increase sales and traffic to your online store. By the end of the lecture you will know how to get new followers by using right hashtags, filters and several other strategies.

Instagram
04:59

In this lecture you will find out how to build a successful Pinterest strategy, how to increase your following and drive traffic to your online store.

Pinterest
06:12

This lecture is about using Youtube to drive sales to your online store. I will discuss the main content strategies and what you need to do to make your video rank high on Youtube.

Youtube
07:33

In this lecture I will give you an overview about buying ads on Facebook, Twitter, Google Ads. By the end of this lecture you will have all the infos you need to know to launch your first campaign.

Buying Ads
03:31

This lecture gives an overview of a new trend which is conversational commerce.

Viber, Telegram, WhatsApp Messengers
03:56
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Tracking KPIs
2 Lectures 08:16

By the end of this lecture you will know how to set objectives for yourself, what kind of KPIs (Key Performance Indicators) you need to be tracking. 

Tracking main KPIs
07:54

Those are the suggested KPIs

KPIs template
00:22
About the Instructor
Vladlena Taraskina
4.1 Average rating
237 Reviews
9,337 Students
8 Courses
Digital Strategy│AI & Chatbots│Female Entrepreneur

Vladlena is a female entrepreneur, focusing on developing innovative products and services for millennial women.

She is a proven digital strategist with 10 years of experience in startups and business development. She founded multiple companies in different industries (Fintech, E-commerce and Digital Platforms) Vladlena has the ability to translate business ideas into working business models. Furthermore she has the capacity to identify and align customers’ emerging needs with products and services. 

At the moment she is helping companies to design and implement digital strategies that cater to millennial women. Her expertise include Chatbots and Artificial Intelligence, Wearables, eCommerce and crafting Digital Experiences.

Through her courses she wants to share knowledge on starting and growing a successful business.

Vladena is open for new business opportunities and can be contacted via email hello@vladlenataraskina.com