Music Production, Marketing, and Publicity
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The course is presented by narrated slides. It is organized to first show how music is recorded and edited, distributed, and then marketed.
I intend to show you how to create a CD and provide MP3 downloads. In addition, and most important, how to market and publicize. It's one thing to have a CD and it's another thing to have a CD sold. I've been working in the media and profiled by the media since 1998. My initial business has to do with authors and book publishing. I've coached authors and musicians how to present their worthiness and value to the general public. The media is the bull horn that is on top of the soapbox to tell your story. You need the media. In this class, we'll talk about things beyond the recording studio. Remember, it's one thing to have a CD and it's a totally different thing to have someone buy it.
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|Section 1: Introduction|
Finding Music and Introduction to copyrightPreview
Where can music be found
|Section 2: Product|
Sound Editing SoftwarePreview
|Quiz 2||1 question|
More on Sound Editing and Distribution
More on Product Creation
|Section 3: Marketing and Publicity|
Marketing and Publicity
|This lecture will help you explain to the consumer why they should get your music.|
|Quiz 3||1 question|
|What is WIIFM?|
|This lecture helps you define the artist and how the music is available to consumers.|
|Quiz 4||1 question|
|What is RASCIL?|
|This step will help you write press releases and write content for brochures, websites, and blogs.|
|Publicity is the delivery of marketing content. Learn how to deliver your music to consumers using the best marketing.|
|Section 4: Conclusion|
|Lecture 13||21 pages|
|This is the reading material for the course to satisfy an overall review.|
|This is a quick review and overview of the course|
David K. Ewen, M.Ed. is a touring professor of multimedia technologies and publicity. He has been lecturing in the seven states of New York and New England since 2004. Professor Ewen has been an author, speaker, talk show host, film director, record producer, and publicist since the 1990's.