Create eMail Campaigns using MS Word, Excel and Oulook
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The Office Short Guide No. 639 is intended as a comprehensive guide to building and managing email campaigns by the use of the applications contained with in MIcrosoft Office.
There is no need for an expensive subscription to an online service or the purchase of some software to install on your machine. If you have Office then you have all the components you need.
We will cover building a set of data and managing that data in Microsoft Excel. All the tips and tricks needed in order to ensure your data is in the right state to be able to be used in your email campaign.
We will create our email templates in Word and then after linking your data and your template together, in order to create a truly customized and personalized email, we will interact with Outlook to send customized emails to all the data stored within your Excel data file.
This short guide covers functionality available in Office 2007, Office 2010 and Office 2013.
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|Section 1: Build and Send an Email Campaign using MS Office|
Building your Data FilePreview
Design the Email TemplatePreview
Customize and Personalize the Email Template
Create and Despatch the Personalized Emails
Recap and Summary
I have been training people on how to get the most from computers for the last 20 years. Efficient use of the Microsoft Office suite in particular can save hours of time leaving you free to enjoy life. When I was at school I was told we would be working 3 days a week as computers and robots would do the rest so we would need to fill our leisure time. 25 years later I am still chasing that vision!