Marketing Strategies for Creative Professionals
4.3 (6 ratings)
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Marketing Strategies for Creative Professionals

A marketing course designed for creative professionals including graphic designers, photographers, and writers.
4.3 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
326 students enrolled
Created by Ashley Bennett
Last updated 6/2013
English
Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 2 hours on-demand video
  • 13 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn How to Create a Marketing Plan
Learn the Basics of Both Traditional and Internet Marketing Strategies
Learn How to Identify Target Markets
Learn How to Create a Sales Funnel
Learn the Basics of Social Media Marketing
View Curriculum
Requirements
  • Computer
  • Willingness to Learn
Description

Marketing Strategies for Creative Professionals is specifically designed for solo creative professionals such as graphic designers, photographers, and writers who want to learn how to plan and control all of their marketing efforts. Marketing is a struggle for many creative professionals such as photographers, graphic designers, and writers. Most people try to wing it and go from project to project without guiding their marketing efforts, which is usually ineffective.

This course includes video lectures, homework assignments, and documents to help you along the way. It is structured to provide you with the basics of marketing and then teach you how to find the right target market, set goals, create a marketing plan, and follow up with prospects.

Marketing consultants charge hundreds of dollars to create marketing plans, which is actually something that you can do for yourself. This course is designed to demystify marketing, help you create your own marketing plan, and attract more clients.

Who is the target audience?
  • Creative Professionals (Graphic Designers, Photographers, Writers, and etc.)
  • Freelancers
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Curriculum For This Course
Expand All 42 Lectures Collapse All 42 Lectures 02:52:31
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Introduction
1 Lecture 00:57
This is the introduction video for the course.
Preview 00:57
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Marketing Basics
3 Lectures 11:43
This video discusses the basics about both traditional and online marketing strategies.
Preview 10:23

Homework Assignment 1: Focusing on a marketing method and choosing 2-3 marketing strategies.

Homework Assignment 1
01:13

Homework Assignment 1 Download
00:07
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Market Research
7 Lectures 26:01
This video discusses market research techniques.
Market Research
16:25

This video explains how you can find your target market.
How to Find Your Target Market
02:37

This lecture explains how to create a profile of your that represents the people in your target market.
Target Market Profile
02:24

This is a lecture that explains how to conduct informational interviews.
Informational Interviews
02:10

This is a homework assignment designed to help you narrow down and select 2-3 potential target markets.
Homework Assignment 2
02:10

This is a downloadable copy of the homework assignment designed to help you narrow down and select 2-3 potential target markets.
Homework Assignment 2 Download
00:15

This is a worksheet designed to help you select a target market.
Target Market Worksheet
3 pages
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Competitive Research
4 Lectures 14:43
This lecture explains the importance of competitive research and provides some common methods to conduct this type of research.
Competitive Research
13:18

Homework Assignment 3 is designed to help you do some competitive research and gain an understanding about your local market.
Homework Assignment 3
00:55

This is a downloadable copy of Homework Assignment 3 designed to help you complete competitive research.
Homework Assignment 3 Download
00:12

This is a worksheet designed to help you complete your competitive research assignment.
Competitve Research Worksheet
00:18
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Creating a Marketing Plan
11 Lectures 22:25
This lecture explains how to set a goal for your marketing plan.
Preview 03:50

This is a homework assignment designed to help you set your goals for your marketing plan.
Homework Assignment 4
00:26

This is a downloadable copy of the homework assignment designed to help you set your goals for your marketing plan.
Homework Assignment 4 Download
00:07

This lecture discusses various marketing materials and methods you can use for your marketing plan.
Marketing Materials and Methods
02:53

This a lecture that discusses how to select your daily and monthly marketing activities.
Daily and Monthly Marketing Activities
01:50

This is a homework assignment designed to help you select your marketing activities.
Homework Assignment 5
02:41

This is a downloadable copy of the  homework assignment designed to help you select your marketing activities.
Homework Assignment 5 Download
00:11

This is a marketing calendar template that you can use to get started.
Marketing Calendar Template
1 page

This lecture explains how to create a sales funnel.
Sales Funnel
07:54

This is a homework assignment designed to help you create a sales funnel.
Homework Assignment 6
02:22

This is a downloadable copy of the homework assignment designed to help you create a sales funnel.
Homework Assignment 6 Download
00:10
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Gathering Your Marketing Materials
5 Lectures 25:25
This article discusses the bare minimum that you will need to start your marketing campaign.
The Bare Necessities
04:13

This lecture provides information about how to create your own website.
Building Your Website
05:11

This video discusses how you can create your own social media strategy.
Social Media Strategy
15:28

List of Social Media Websites
00:14

This is a worksheet to help you create your social media plan.
Social Media Worksheet
00:18
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Following Up
4 Lectures 06:29
This article provides information about how to follow up with your clients.
Following Up
04:28

This is a homework assignment to help you create a follow up plan.
Homework Assignment 7
01:31

This is a downloadable copy of Homework Assignment 7 designed to help you create a follow up plan.
Homework Assignment Assignment 7 Download
00:05

This is a worksheet designed to help you create a follow up plan.
Follow Up Plan
00:24
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Conclusion
5 Lectures 05:00
This lecture encourages you to review the previous lectures and assignments before moving forward toward the end of the course.
The Next Step
02:03

This course provides information about how to evaluate your progress regarding your marketing plan.
Evaluating Your Progress
02:49

This includes a list of recommended readings to improve your marketing plan.
Recommended Readings
1 page

This is a list of some helpful marketing resources and tools to help you create your marketing plan.
Helpful Marketing Resources and Tools
1 page

This is the conclusion of the course. Please feel free to contact me with any questions, comments, or concerns.
Congratulations
00:08
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Bonus
2 Lectures 00:31
This lecture provides a list of websites that offer work opportunities to creative professionals.
Where to Find Work Opportunities
00:31

This is a bonus link to my ebook The 7 Laws of Social Media Marketing.
Bonus Ebook
46 pages
About the Instructor
Ashley Bennett
3.6 Average rating
10 Reviews
783 Students
3 Courses
Digital Marketing Strategist

 I am a digital marketing strategist with a background in both business and creative fields such as copywriting and photography. I have a Bachelor of Business Administration in marketing and several years of experience working for Internet marketing firms. As an author and marketing strategist, I am focused on creating digital content for websites, blogs, and social media accounts.

I am author of The 7 Laws of Social Media Marketing. I have written for a number of publications including ProBlogger, Instant Shift, Freelance Switch, the Social Media Sun, the Business Finance Store, and Afropunk. 

Please visit my website at www.Ashley-Bennett.com