Marketing Strategies for Creative Professionals
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Marketing Strategies for Creative Professionals is specifically designed for solo creative professionals such as graphic designers, photographers, and writers who want to learn how to plan and control all of their marketing efforts. Marketing is a struggle for many creative professionals such as photographers, graphic designers, and writers. Most people try to wing it and go from project to project without guiding their marketing efforts, which is usually ineffective.
This course includes video lectures, homework assignments, and documents to help you along the way. It is structured to provide you with the basics of marketing and then teach you how to find the right target market, set goals, create a marketing plan, and follow up with prospects.
Marketing consultants charge hundreds of dollars to create marketing plans, which is actually something that you can do for yourself. This course is designed to demystify marketing, help you create your own marketing plan, and attract more clients.
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|Section 1: Introduction|
|This is the introduction video for the course.
|Section 2: Marketing Basics|
|This video discusses the basics about both traditional and online marketing strategies.
Homework Assignment 1: Focusing on a marketing method and choosing 2-3 marketing strategies.
Homework Assignment 1 Download
|Section 3: Market Research|
|This video discusses market research techniques.
|This video explains how you can find your target market.
|This lecture explains how to create a profile of your that represents the people in your target market.
|This is a lecture that explains how to conduct informational interviews.
This is a homework assignment designed to help you narrow down and select 2-3 potential target markets.
|This is a downloadable copy of the homework assignment designed to help you narrow down and select 2-3 potential target markets.|
|Lecture 11||3 pages|
|This is a worksheet designed to help you select a target market.
|Section 4: Competitive Research|
|This lecture explains the importance of competitive research and provides some common methods to conduct this type of research.
|Homework Assignment 3 is designed to help you do some competitive research and gain an understanding about your local market.
|This is a downloadable copy of Homework Assignment 3 designed to help you complete competitive research.
|This is a worksheet designed to help you complete your competitive research assignment.
|Section 5: Creating a Marketing Plan|
|This lecture explains how to set a goal for your marketing plan.
This is a homework assignment designed to help you set your goals for your marketing plan.
|This is a downloadable copy of the homework assignment designed to help you set your goals for your marketing plan.|
|This lecture discusses various marketing materials and methods you can use for your marketing plan.
|This a lecture that discusses how to select your daily and monthly marketing activities.
|This is a homework assignment designed to help you select your marketing activities.
|This is a downloadable copy of the homework assignment designed to help you select your marketing activities.
|Lecture 23||1 page|
|This is a marketing calendar template that you can use to get started.
|This lecture explains how to create a sales funnel.
|This is a homework assignment designed to help you create a sales funnel.
|This is a downloadable copy of the homework assignment designed to help you create a sales funnel.|
|Section 6: Gathering Your Marketing Materials|
|This article discusses the bare minimum that you will need to start your marketing campaign.
|This lecture provides information about how to create your own website.
|This video discusses how you can create your own social media strategy.
List of Social Media Websites
|This is a worksheet to help you create your social media plan.
|Section 7: Following Up|
|This article provides information about how to follow up with your clients.
This is a homework assignment to help you create a follow up plan.
|This is a downloadable copy of Homework Assignment 7 designed to help you create a follow up plan.
|This is a worksheet designed to help you create a follow up plan.
|Section 8: Conclusion|
|This lecture encourages you to review the previous lectures and assignments before moving forward toward the end of the course.
|This course provides information about how to evaluate your progress regarding your marketing plan.
|Lecture 38||1 page|
|This includes a list of recommended readings to improve your marketing plan.
|Lecture 39||1 page|
|This is a list of some helpful marketing resources and tools to help you create your marketing plan.
|This is the conclusion of the course. Please feel free to contact me with any questions, comments, or concerns.
|Section 9: Bonus|
|This lecture provides a list of websites that offer work opportunities to creative professionals.
|Lecture 42||46 pages|
|This is a bonus link to my ebook The 7 Laws of Social Media Marketing.
I am a digital marketing strategist with a background in both business and creative fields such as copywriting and photography. I have a Bachelor of Business Administration in marketing and several years of experience working for Internet marketing firms. As an author and marketing strategist, I am focused on creating digital content for websites, blogs, and social media accounts.
I am author of The 7 Laws of Social Media Marketing. I have written for a number of publications including ProBlogger, Instant Shift, Freelance Switch, the Social Media Sun, the Business Finance Store, and Afropunk.
Please visit my website at www.Ashley-Bennett.com