Marketing for Translators

How to Get the Best Clients at the Highest Fees
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  • Lectures 26
  • Contents Video: 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

Marketing your translation business is vital for your professional activity. So how should you go about getting prospective clients to know about the services you offer? Well, that's what you will learn in this course. This course will show you some proven tips on how to attract more clients to your business, make yourself stand out in a crowded marketplace, and apply offline and online marketing strategies to boost your business.

If you are an experienced translator but sometimes you find it hard to meet new clients, or If you are a newbie in the translation industry and lack the necessary experience to promote your services, this course will help you organize, implement step by step and succeed in your business, whether you are a freelance translator or the manager of a translation agency.

I've been the manager for two translation agencies and I know all the do's and don'ts of this industry. As CEO of Tradservice and former Marketing Manager of two translation agencies, It will be my pleasure to guide you through this amazing and amusing process.

What are the requirements?

  • Determination to succeed

What am I going to get from this course?

  • To organize a Marketing campaign
  • To develop skills and competency in Marketing campaigns
  • To apply these skills to the implementation of a marketing campaign
  • Get the best clients for your translation business

What is the target audience?

  • Translators
  • Freelance translators
  • Philologists
  • Linguists
  • Marketing Directors of Translation Agencies
  • Commercial Directors of Translation Services
  • CEOs of Translation Agencies
  • Salesmen & Salewomen

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: PREAMBLE
COURSE OUTLINE
Preview
02:21
SPECIALIZE!
Preview
01:33
Section 2: DATABASE
DATABASE
Preview
02:30
DATABASE SEGMENTATION
Preview
07:32
Section 3: OFFLINE MARKETING
COLD-CALLING
02:50
VISIT YOUR PROSPECTIVE CLIENTS
01:31
FAX MARKETING CAMPAIGN
02:19
03:24

How to make a brochure that looks professional: http://www.wikihow.com/Make-a-Brochure-That-Looks-Professional

List of United States magazines:http://en.wikipedia.org/wiki/List_of_United_States_magazines
List of European magazines:http://www.zonaeuropa.com/elmagaz.htm
Section 4: ONLINE MARKETING
WEBSITE
01:39
05:56
Free Social Sharing Plugins For WordPress
Flare
Digg Digg
AddThis
Slick Social Sharing Buttons
Triberr
WP Sharely

Top Translators' Blogs

http://transblawg.eu

  • http://thoughtsontranslation.com

  • http://algomasquetraducir.com

    http://www.anothertranslator.eu/blog

  • http://translationmusings.com

  • http://translationtimes.blogspot.com.es

  • http://mox.ingenierotraductor.com

    http://elblog-ipod.blogspot.com.es

  • http://www.wordstogoodeffect.com

  • http://www.aboutranslation.com

  • http://lingocode.com/the-translators-teacup

    Translator widgets for your site/blog: http://www.widgetbox.com/tag/translator?s=SUBSCRIPTIONS&m=10&p=1

  • LINK YOUR WP TO SOCIAL MEDIA
    00:47
    LINKEDIN ADS
    07:43
    FACEBOOK
    08:18
    TWITTER
    02:37
    GOOGLE+
    02:13
    TRANSLATION PORTALS
    04:03
    05:20
    Creating a cover letter template for translation jobs: http://translatorslife.wordpress.com/2011/06/06/creating-a-cover-letter-template-for-translation-jobs
    INTRODUCTION TO GOOGLE ADWORDS
    09:37
    01:24

    Video Resume example: http://www.youtube.com/watch?v=3lt2uhaM7jU

    HOW TO PROMOTE YOUR YOUTUBE VIDEO
    03:14
    03:38

    Udemy affiliates program has recently migrated to Linkshare. Click here in case you are interested in knowing how to sell Udemy Courses as affiliate with the new platform: http://support.udemy.com/knowledgebase/topics/50404-udemy-affiliate-program-faq

    Section 5: CREATIVES
    05:24

    Banners. Ad sizes: http://en.wikipedia.org/wiki/Web_banner

    Gimp free download: http://www.gimp.org/downloads

    HOW TO CREATE AN ANIMATED BANNER
    01:47
    02:22

    Links

    Screenflow: http://www.telestream.net/screenflow/overview.htm

    Camtasia: http://www.techsmith.com/camtasia.html

    FREE VIDEO EDITORS:

    Faststone: http://www.faststone.org

    Lightshot: http://app.prntscr.com

    Greenshot: http://getgreenshot.org

    ShareX: http://getsharex.com

    Picpick: http://www.picpick.org/en

    Screenspresso: http://www.screenpresso.com

    PrtScreen: http://en.softonic.com/s/prt-screen

    Screenshotcaptor: https://www.donationcoder.com/Software/Mouser/screenshotcaptor

    Jet Screenshot: http://jetscreenshot.com/

    RESOURCES II (Pictures and Icons)
    02:44
    Section 6: SUMMARY
    CONCLUSION
    01:23

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    Instructor Biography

    Marcel Solé, Financial Translator

    Marcel Solé holds an International Certificate in Financial English (University of Cambridge). He also obtained a Certificate of Proficiency in English and holds a Diploma in Financial Translation. He also holds a Higher Technician diploma in Finance, Marketing and International Trade.

    Marcel Solé is a financial translator and proofreader. He works at Tradservice, a company specialising in financial translation. He has worked ten years as a translator and Project Manager for translation agencies, business schools and publishing companies, and has been training financial professionals and translators over the last years. He is the author of the blog Financial translator.

    Marcel Solé, es traductor financiero certificado por la Universidad de Cambridge. Es Técnico Superior en Marketing y Finanzas, Comercio Internacional, Traductor titulado en Traducción Financiera, acreditado con el título International Certificate in Financial English y Proficiency in English por la Universidad de Cambridge. Ha trabajado diez años ejerciendo como traductor y coordinador en proyectos de envergadura en las áreas de las finanzas, el comercio, la comunicación y el marketing para entidades y editoriales de gran prestigio internacional. También tiene una importante experiencia en el ámbito de la formación y la docencia. Ha ejercido como profesor de Inglés y entre otros muchos, ha realizado el curso de Financial Markets con Robert J. Shiller de la Universidad de Yale. Durante los últimos años ha estado ejerciendo como instructor para profesionales de las finanzas y traductores. Es también autor del blog Financial-translator.

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