Marketing for Translators
3.4 (6 ratings)
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Marketing for Translators

How to Get the Best Clients at the Highest Fees
3.4 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
208 students enrolled
Created by Marcel Solé
Last updated 4/2014
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • To organize a Marketing campaign
  • To develop skills and competency in Marketing campaigns
  • To apply these skills to the implementation of a marketing campaign
  • Get the best clients for your translation business
View Curriculum
Requirements
  • Determination to succeed
Description

Marketing your translation business is vital for your professional activity. So how should you go about getting prospective clients to know about the services you offer? Well, that's what you will learn in this course. This course will show you some proven tips on how to attract more clients to your business, make yourself stand out in a crowded marketplace, and apply offline and online marketing strategies to boost your business.

If you are an experienced translator but sometimes you find it hard to meet new clients, or If you are a newbie in the translation industry and lack the necessary experience to promote your services, this course will help you organize, implement step by step and succeed in your business, whether you are a freelance translator or the manager of a translation agency.

I've been the manager for two translation agencies and I know all the do's and don'ts of this industry. As CEO of Tradservice and former Marketing Manager of two translation agencies, It will be my pleasure to guide you through this amazing and amusing process.

Who is the target audience?
  • Translators
  • Freelance translators
  • Philologists
  • Linguists
  • Marketing Directors of Translation Agencies
  • Commercial Directors of Translation Services
  • CEOs of Translation Agencies
  • Salesmen & Salewomen
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Curriculum For This Course
26 Lectures
01:34:09
+
PREAMBLE
2 Lectures 03:54
+
DATABASE
2 Lectures 10:02
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OFFLINE MARKETING
4 Lectures 10:04
COLD-CALLING
02:50

VISIT YOUR PROSPECTIVE CLIENTS
01:31

FAX MARKETING CAMPAIGN
02:19

How to make a brochure that looks professional: http://www.wikihow.com/Make-a-Brochure-That-Looks-Professional

List of United States magazines:http://en.wikipedia.org/wiki/List_of_United_States_magazines
List of European magazines:http://www.zonaeuropa.com/elmagaz.htm
OFFLINE STRATEGIES
03:24
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ONLINE MARKETING
13 Lectures 56:29
WEBSITE
01:39


LINK YOUR WP TO SOCIAL MEDIA
00:47

LINKEDIN ADS
07:43

FACEBOOK
08:18

TWITTER
02:37

GOOGLE+
02:13

TRANSLATION PORTALS
04:03

EMAIL MARKETING
05:20

INTRODUCTION TO GOOGLE ADWORDS
09:37

Video Resume example: http://www.youtube.com/watch?v=3lt2uhaM7jU

YOUTUBE / VIDEO RESUME
01:24

HOW TO PROMOTE YOUR YOUTUBE VIDEO
03:14

Udemy affiliates program has recently migrated to Linkshare. Click here in case you are interested in knowing how to sell Udemy Courses as affiliate with the new platform: http://support.udemy.com/knowledgebase/topics/50404-udemy-affiliate-program-faq

YOU CAN EVEN MAKE MONEY WITH THIS COURSE!
03:38
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CREATIVES
4 Lectures 12:17
HOW TO CREATE A BANNER
05:24

HOW TO CREATE AN ANIMATED BANNER
01:47

Links

Screenflow: http://www.telestream.net/screenflow/overview.htm

Camtasia: http://www.techsmith.com/camtasia.html

FREE VIDEO EDITORS:

Faststone: http://www.faststone.org

Lightshot: http://app.prntscr.com

Greenshot: http://getgreenshot.org

ShareX: http://getsharex.com

Picpick: http://www.picpick.org/en

Screenspresso: http://www.screenpresso.com

PrtScreen: http://en.softonic.com/s/prt-screen

Screenshotcaptor: https://www.donationcoder.com/Software/Mouser/screenshotcaptor

Jet Screenshot: http://jetscreenshot.com/

RESOURCES FOR YOUR PROMOTIONAL VIDEOS
02:22

RESOURCES II (Pictures and Icons)
02:44
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SUMMARY
1 Lecture 01:23
CONCLUSION
01:23
Frequently Bought Together
About the Instructor
Marcel Solé
4.2 Average rating
32 Reviews
537 Students
3 Courses
Financial Translator

Marcel Solé holds an International Certificate in Financial English (University of Cambridge). He also obtained a Certificate of Proficiency in English and holds a Diploma in Financial Translation. He also holds a Higher Technician diploma in Finance, Marketing and International Trade.

Marcel Solé is a financial translator and proofreader. He works at Tradservice, a company specialising in financial translation. He has worked ten years as a translator and Project Manager for translation agencies, business schools and publishing companies, and has been training financial professionals and translators over the last years. He is the author of the blog Financial translator.

Marcel Solé, es traductor financiero certificado por la Universidad de Cambridge. Es Técnico Superior en Marketing y Finanzas, Comercio Internacional, Traductor titulado en Traducción Financiera, acreditado con el título International Certificate in Financial English y Proficiency in English por la Universidad de Cambridge. Ha trabajado diez años ejerciendo como traductor y coordinador en proyectos de envergadura en las áreas de las finanzas, el comercio, la comunicación y el marketing para entidades y editoriales de gran prestigio internacional. También tiene una importante experiencia en el ámbito de la formación y la docencia. Ha ejercido como profesor de Inglés y entre otros muchos, ha realizado el curso de Financial Markets con Robert J. Shiller de la Universidad de Yale. Durante los últimos años ha estado ejerciendo como instructor para profesionales de las finanzas y traductores. Es también autor del blog Financial-translator.