Market Research Fast Track

Examine & Find The Right Markets and Better Understand What Your Customers Want, To Ensure That Your Product Sells!
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  • Lectures 14
  • Contents Video: 1 hour
    Other: 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2014 English

Course Description

Whether you just have a product idea, or have already created a product, the determining factor of whether it will sell or not depends on your market.

  • How do you know your idea will sell? Or worse – will it flop?
  • Have you done the proper research to know that there is indeed a buyer’s market?
  • And if there is, where are they located? Are they in other countries besides the one you're looking at?
  • Where are your buyers hanging out? What sites do they visit? How can you reach them?
  • Are there any competitors in your market? Who are they? What are they doing that you aren't? What are you doing that they aren't?

These are all great questions that you need to ask yourself before you jump into any market. So as you can see, doing proper market research is very important.

And digging even deeper into the market to see what sort of things buyers are saying they like or don't like is also important. This helps you create a better product or service, or improve your existing one, to be exactly what your potential buyers want.

So whether you have an idea you "think will sell," or you have a product or service already created, you'll have the peace of mind that you're doing the right thing, and ensure that you have done everything in your power to know whether or not your idea will sell.

This course will help you better understand how to examine your market further to uncover what your buyers really want – which is the most important aspect in developing your product or service. It’s really too easy to create a product or service around what we “think is correct” vs. putting ourselves in our potential customer’s shoes.

What are the requirements?

  • Patience and a sincere desire to connect with your customers

What am I going to get from this course?

  • Peace of mind that you're going into the right market – and reaching out to the customers who really want your product.
  • Learn how to research your market, competitors, product or service, and customer demographics using free online tools.
  • Determine whether your product or service will sell -- or flop -- BEFORE you spend any more time or money on it!
  • Create a better product or service, or improve your existing one, to be exactly what your potential buyers want.
  • Price your product or service competitively and accurately, without sacrificing your profit margin or sales volume.
  • Craft your own customer avatar using our Target Market Profile Worksheet.

What is the target audience?

  • Perfect for small business owners, inventors, affiliate marketers, self-employed and freelance service providers -- anyone who wants to improve an existing product or service -- or create a new one -- that is tailored to their specific market and guaranteed to sell!
  • No prior experience is necessary
  • Beginning to Intermediate students will benefit most from this course

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome and Introduction
7 pages

In this QuickStart Guide, we'll give an overview of the the most important questions that you need to ask yourself before you jump into any market, as well as a rundown of everything we'll be covering in this course.

07:24

In this lecture, you're going to get a quick overview of the whole course itself. We will also dive into the basics so that you have a better understanding of how to begin the process of researching your market properly.

Section 2: Initial Info Gathering and Decision Making
03:38

Exactly What Is Your Product or Service? Do you know the answer to this question? Before you do any market research, it's best to have an idea of what it is that you do in terms of what product or service you want to sell. Of course, you also want to have a good idea of “why” your customers are willing to purchase it. This will help you get some ideas of how to better reach your potential buyer market.

04:55

One of the biggest mistakes that we all make in terms of finding markets is focusing specifically on just one market. So in this lecture, we’ll help open your eyes to the many different types of markets that you can tap into.

05:35

Before we show you how to properly begin to research your chosen markets, we’ll give you access to some market data mining sites and other resources that will give you more specific information about the possible markets that you're about to go into.

Section 3: Researching Your Market and Competitors
07:53

Now we’ll begin to research your market, your competitors, and most importantly, what your customers want and don’t want. In this video, we are going to focus primarily on market research and your potential competitors. And don't worry; everything is done in a step-by-step fashion, so you'll be able to follow along from “step one,” right up to finding the right market for your product or service.

05:03

If you want access to real statistics, then Google itself knows what kinds of keywords people are searching for, as well as what kinds of trends the market is moving towards or away from. In this lecture, we are going to talk about finding market trends and getting real hard data instead of simply guessing.

04:57

Besides searching for market trends, if you want to dig a little bit deeper into your market or your niche, then you’ll want to research keywords to find out what people are truly searching for.

Section 4: Researching Your Product or Service
03:08

Before you jump into any market, it's very important to find out what is selling and what is not. You don’t want to make the mistake of learning that your product or service isn’t going to sell after you’ve already created it. Fortunately, it's not hard at all – in fact, you can use free tools to figure this out.

04:36

It would save you tons of cash if you knew how to create (or improve) your product or service so that your customers really want to buy it. Therefore, it’s in your best interest to figure out what people want and don't want in terms of your specific product or service, as early in the development process as possible. Fortunately, you don’t have to re-invent the wheel. In this lecture, we are going to use free tools to figure this out.

02:55

It's important to “find the chatter” – to figure out what people are talking about in the market you want to go into – because if you have an idea of what people are already talking about, it can help increase your conversion rates drastically.

26 pages

You need to know not only what customers want to buy but also what they will pay… But to begin your pricing journey obsessed with these two points alone is to miss the market.

Pricing is a delicate art; we'll demystify it for you in this ACTION PLAN! Workbook, from Pricing Your Product, to Spying on Your Competitors, to Finding Out What Your Customers Want and Knowing What Motivates Them To Buy.

Also be sure to download the accompanying Competitor Worksheet in Excel format, and the "How to Know Exactly What Your Customers Want To Buy and Pay" Checklist.

Section 5: Researching Your Customer Demographics
08:01

From our "Keyword Research and Search Engine Optimization Fast Track" Course:

Your customers’ demographics are extremely important to your company, your branding, and your conversions. It helps you put a face to who your audience is, who your buyers are, their gender, age, education level, earnings, jobs they hold, where they’re located, their likes, dislikes, and so forth. Knowing this information will help you focus on the right audience during your content creation, which will increase your branding and conversions, down the road.

39 pages

Our Targeted Marketing ACTION PLAN! addresses the fundamental question for all businesses – do you REALLY know your customer? The information and worksheets in this workbook will help you work through the process of identifying the characteristics, thoughts, feelings and needs of your target market. With that knowledge in hand, you will be able to focus your business with more precision and less risk.

Includes the Target Market Profile Worksheet.

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Instructor Biography

Veronica J. Kirchoff, Personal Branding & Relationship Marketing Expert

It is my passion to help you unleash your Star Power and take your business to the next level using personality-driven business development and marketing strategies — all while maintaining that ever elusive work/life balance all the kids are raving about. ;)

I work with freelancers and emerging “solopreneurs” as well as established small and medium businesses to gain clarity about your work and life direction, and create a branding and marketing strategy that will reinforce your core values and priorities.

Instructor Biography

MyBizBuilders Team, Building Your Business, Your Brand, and You!

MyBizBuilders interactive training programs are produced by a team of business owners, coaches, consultants, and marketers. Our instructors have started and operated several successful businesses over the last 20 years, and have authored many articles, books, and training programs on business management, multimedia design, marketing, finance and accounting.

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