Rank #1 Local Search: Small Business Online Marketing Plan
4.6 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Rank #1 Local Search: Small Business Online Marketing Plan

Learn small business online marketing and local SEO marketing to increase your Local Search Engine position
4.6 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
662 students enrolled
Created by Anthony Xavier
Last updated 3/2013
English
Current price: $10 Original price: $20 Discount: 50% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Identifying your audience
  • Optimizing your your business website for local intent
  • Dominate local search results
  • Increase website traffic
  • Increase customers
View Curriculum
Requirements
  • Willness to learn and a desire to increase revenue
Description

According to Google’s recent research, 94% of mobile users search for local information on their phones and 50% resulted in visits to the business searched. Furthermore, 24% of Google desktop queries contain local keywords.

This means, you just cannot ignore local SEO marketing and with search engine optimization (SEO) knowledge, small business owners can take advantage of increasing their visibility on the internet- and ultimately increasing revenue.

However, most small business owners don’t have small business online marketing plan and thus, fail to increase their online presence and brand visibility because of lack of knowledge in local SEO marketing. Even more so, you risk losing potential customers to your local competitors who have invested time in improving their small business online marketing strategy.

If you want to have the biggest chance of success, local SEO marketing is not an area to be overlooked.

My course will provide you with the knowledge you need to increase site visits, brand visibility and drive results. I am here to help you learn and to answer any questions you may have regarding local SEO marketing and small business online marketing during the length of the course. I will cover On-page Optimization, Optimizing Blog Content and Local Search Optimization by focusing in detail on the following topics:

-  Identifying and understanding your audience

-  Keyword research

-  Meta title & description tagging

-  Installing and understanding Google analytics

-  XML sitemaps

-  Topic research

-  On page optimization and blog content

-  Local search optimization

-  Social media and online reputation issues

-  SEO tools

I highly encourage questions or comments about the lectures if a concept is not completely understood. This local SEO marketing course is designed to help you learn small business online marketing. Please feel free to reach out to me if you are stumped at all on anything I cover.

Furthermore, at the end of the 30 day time period, you will receive my 50 page On-Site SEO analysis report of your website and target keywords. This report will provide feedback on how well you implemented the content from my lectures and will offer suggestions for further improvement.

I will also provide your small business an Online Reputation Report to help you take the first step in optimizing your site into becoming #1 in the local search.

Who is the target audience?
  • Small/Local Business Owners
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Curriculum For This Course
28 Lectures
05:34:15
+
Introduction
2 Lectures 13:29
+
On-page Optimization
9 Lectures 01:20:55
Identifying & Understanding Your Audience
10:01

Keyword Research Video Part 1 of 2. 
Keyword Research Part 1
09:11

Keyword Research Part 2
14:26

Meta Title Tag
03:20

Meta Description Tag
04:56

Heading Tag (H1)
07:46

Installing Google Analytics
11:10

Understanding Google Analytics
14:54

XML Sitemaps
05:11
+
Optimizing Blog Content
3 Lectures 15:13
Topic Research
08:08

Blog Posts: Do's & Dont's
03:58

Content Calendar
03:07
+
Local Search Optimization
6 Lectures 57:01
What are business citations and how will they improve Local SEO. I have also included my own personal citation list with page ranks.
Building Citations - Business Directories
07:18

Claim Listing on Major Search Engines
12:13

Find Competitor Citations
03:23

Fix / Remove Incorrect Business Information
07:12

Backlinks - Registering with Key Local Sites
12:50

Gathering Reviews & Recommendations
14:05
+
Social Media: Engage, Share, Network, Build Following
3 Lectures 28:02
The Link Between Social Media & SEO
08:28

Advantages of Google+ for SEO
13:57

Using Pinterest for Local SEO
05:37
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SEO Tools
2 Lectures 11:55
SEO Plugin for Wordpress
08:56

Social Media Plugin for Wordpress
02:59
+
Conclusion
1 Lecture 00:40
Graduation!
00:40
+
Coming Soon
0 Lectures 00:00
+
Course Material
2 Lectures 00:00
About the Instructor
Anthony Xavier
4.6 Average rating
14 Reviews
662 Students
1 Course
Local SEO | Social Media | Online Reputation Management

Anthony Xavier has over five years experience in website design, providing result-driven Local SEO information and creating social media marketing plans for small business. He has developed many comprehensive strategy plans for small business owners that integrate social media, Local SEO services and online reputation management into an existing marketing plan. With this strategic plan for your business, he is able to build brand awareness and company visibility over the Internet to increase customer service and gauge real-time feedback about your company.

Anthony is consistently discovering innovative ways to enable small business owners to market their company in an effective manner. Integrity and honesty in the workforce are ethics he highly values with his clients.