Mastering Your Profile on LinkedIn
4.5 (2 ratings)
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Mastering Your Profile on LinkedIn

Learn how to create an outstanding profile inside LinkedIn and increase your chances of success in your career
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
60 students enrolled
Created by Michael de Groot
Last updated 6/2014
Current price: $10 Original price: $20 Discount: 50% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Obtain an in-depth knowledge of constructing a LinkedIn profile
  • Understand what each section of the profile means
  • How to add relevant content
  • How to ensure that you will appear higher in search
  • Presenting yourself with the best possible opportunity
View Curriculum
  • Have a LinkedIn profile
  • Computer literacy
  • Some social media knowledge

LinkedIn is the largest professional network in the world. With each member having at least 100 connections, ensuring that anyone can have at least a network of 10,000 people.

This course will teach you step by step how to construct a LinkedIn profile. Each lecture illustrates a section of the profile and I explain what is required in that section, followed by a short screen capture of my own personal live profile. In order to achieve maximum benefit from this course I suggest that you have your LinkedIn profile available to edit.

I recommend that you pause the course after each lecture and complete the relevant section of your profile in real time, thereby making it a practical experience, putting into practice immediately what you've learnt. You are free to post questions inside Udemy or tweet your questions using the hashtag #LinkedInstinct.

Whether your an employee, business owner, student, graduate or volunteer, it is essential for you to be on LinkedIn and know how to create an outstanding profile.

There has never been a better time to be engaged on LinkedIn and develop your professional reputation in your industry and with your ideal audience.

Who is the target audience?
  • Business professionals
  • Sales professionals
  • Business owners
  • Employees
  • College students
  • University graduates
  • Recruiters
  • Retired forces
  • Senior management
  • Volunteers
  • Cause workers
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Curriculum For This Course
43 Lectures
Your LinkedIn Profile
32 Lectures 25:49

This is a LinkedIn video, giving you brief overview of the company. Produced by LinkedIn
Preview 01:54

Why a great personal photo is very important on LinkedIn

Preview 01:20

Why you need to keep your name description simple

Preview 00:47

Why a well thought out headline is essential
Headline Description

Why LinkedIn members need to know where you are located
Detail of Your Location

LinkedIn will populate your experience in your headline
Current and Previous Professional Experience

LinkedIn will populate your education in your headline
Education History

An explanation of the meaning of the drop down menu inside your headline
'Edit' Drop Down Menu

What contact details you must have inside your LinkedIn profile
Your Contact Details

How and what web details need to be included and how they should be formatted and displayed

Web Details

Let's test what you've understood up until now.

Testing Your Knowledge
4 questions

Why having a custom LinkedIn URL is essential for growing your network

Custom LinkedIn URL

Understanding the different icons and what they do
'Editing' Icons

What to include in your summary and how to ensure it is fit for purpose

Your Summary

Adding specialities in addition to your skills, will help with search

Its vital to include some external content in your profile, especially video
External Content | Videos

Skills and expertise are relatively new inside LinkedIn and are proving to be very popular.
Top 10 Skills

Why having content in projects is essential to help with search
Your Projects

Personal interests are good, but also include your business interests and skills

What are the best personal details to include
Personal Details

Contact details replicated but this makes it easy for the person browsing your profile

Advice for Contacting

Its important to remember a few key things from this course, so here is another opportunity to test yourself.
Testing Your Knowledge
3 questions

Looking at your experience in a bit more detail
Experience detail

Why having some volunteering details in your profile is important
Volunteer Experience & Causes

Adding a bit more knowledge about you for the reader
Causes and Organizations You Support

How to expand your education inside LinkedIn
Education Detail

Why recommendations are vital inside LinkedIn

How you can set your profile to open or private

Why being in groups will help you grow your network

Setting your preferences for receiving news to your home page
Following News

A visual graphic that illustrates the reach of your network
Your Network

To complete this section, I would like to test your knowledge on just a few more things.
Testing Your Knowledge
2 questions

This checklist will assist you to review the different aspects of your profile and ensure you have completed those sections appropriately and as per my guidance. If you have any questions, please use the questions section to send those direct to me. I will personally answer all questions submitted.
Section 1 Checklist
1 page

Section 1 - Slidedeck
30 pages
Skills and Expertise Extended
3 Lectures 22:56
A more in-depth review of your skills and expertise section and how to understand the workings and develop it correctly. 
Skills and Expertise

A detailed explanation of how endorsements work and how you need to manage it to ensure you only have endorsements on your profile that you ideally require. 

To show you how your skills (keywords) will show up on search, when you include them intelligently inside different sections of your profile. 
Keyword (Skills) Search

Skills and Expertise are THE most important section within LinkedIn. Test your knowledge.
Testing Your Knowledge
2 questions
Connections, Groups and Sharing Content
3 Lectures 23:40
Once you know who you would like to be connected to, it means you can develop a strategy for finding them. 
Strategy for Finding Connections

Groups are an excellent resource to grow your network. This lecture shows a bit more detail about groups. 
Groups in More Detail

Sharing comments or content are the main activity that you will have to be engaged with after you have completed your profile.
Sharing Content

What did you remember from section 3?
Testing Your Knowledge
1 question
Different Ways to View Connections (Bonus Content)
4 Lectures 11:54
The first method for viewing your connections or your connection's network is inside the profile. You will see that this is method is not the best one for finding connections. 
Preview 02:22

By using the new search feature you will be able to research yours own connections and their network in some detail. 
Preview 02:11

The contacts section inside LinkedIn is brand new and a much better way to review your activity with your connections. 
Preview 03:50

This last lecture is a call to action for you to start amending and developing your profile. Ask questions of me and get your profile reviewed by friends and family.
Concluding Lecture
Privacy & Settings
1 Lecture 01:39
Managing Recommendations
About the Instructor
Michael de Groot
4.3 Average rating
4 Reviews
73 Students
2 Courses
'Share Your Story' - @stayingaliveuk

Thank you for checking out my profile and subscribing to my courses here.  I truly appreciate you.  My mission is to help you improve your habits.  My courses are designed to assist you make these changes.  I am at heart a Sales and Marketing professional with over 30+ years experience.  Currently I coach clients and assist creative agencies to enhance their storytelling. I have been on LinkedIn since 2004 and have been coaching professionals how to use LinkedIn since 2009.  I have been storytelling since 2012.

Apart from my LinkedIn courses here I have also partnered with Barry Mapp and co-produced the fastest selling Mind Mapping course on Udemy, with over 12,000 students, titled "Smart Working - Creating Effective Mind Maps".  I highly recommend this habit changing course, which will improve your learning, your memory retention, your ability to be a better presenter, speaker and brainstormer.  

I look forward to liaising with you and feel free to reach out via Udemy messaging or indeed locate me on LinkedIn or any other social network.  Just search google for @stayingaliveuk.