Mastering Your Profile on LinkedIn

Learn how to create an outstanding profile inside LinkedIn and increase your chances of success in your career
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
56 students enrolled
Take This Course
  • Lectures 43
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 7/2013 English

Course Description

LinkedIn is the largest professional network in the world. With each member having at least 100 connections, ensuring that anyone can have at least a network of 10,000 people.

This course will teach you step by step how to construct a LinkedIn profile. Each lecture illustrates a section of the profile and I explain what is required in that section, followed by a short screen capture of my own personal live profile. In order to achieve maximum benefit from this course I suggest that you have your LinkedIn profile available to edit.

I recommend that you pause the course after each lecture and complete the relevant section of your profile in real time, thereby making it a practical experience, putting into practice immediately what you've learnt. You are free to post questions inside Udemy or tweet your questions using the hashtag #LinkedInstinct.

Whether your an employee, business owner, student, graduate or volunteer, it is essential for you to be on LinkedIn and know how to create an outstanding profile.

There has never been a better time to be engaged on LinkedIn and develop your professional reputation in your industry and with your ideal audience.

What are the requirements?

  • Have a LinkedIn profile
  • Computer literacy
  • Some social media knowledge

What am I going to get from this course?

  • Obtain an in-depth knowledge of constructing a LinkedIn profile
  • Understand what each section of the profile means
  • How to add relevant content
  • How to ensure that you will appear higher in search
  • Presenting yourself with the best possible opportunity

Who is the target audience?

  • Business professionals
  • Sales professionals
  • Business owners
  • Employees
  • College students
  • University graduates
  • Recruiters
  • Retired forces
  • Senior management
  • Volunteers
  • Cause workers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Your LinkedIn Profile
This is a LinkedIn video, giving you brief overview of the company. Produced by LinkedIn

Why a great personal photo is very important on LinkedIn


Why you need to keep your name description simple

Why a well thought out headline is essential
Why LinkedIn members need to know where you are located
LinkedIn will populate your experience in your headline
LinkedIn will populate your education in your headline
An explanation of the meaning of the drop down menu inside your headline
What contact details you must have inside your LinkedIn profile

How and what web details need to be included and how they should be formatted and displayed

4 questions

Let's test what you've understood up until now.


Why having a custom LinkedIn URL is essential for growing your network

Understanding the different icons and what they do

What to include in your summary and how to ensure it is fit for purpose

Adding specialities in addition to your skills, will help with search
Its vital to include some external content in your profile, especially video
Skills and expertise are relatively new inside LinkedIn and are proving to be very popular.
Why having content in projects is essential to help with search
Personal interests are good, but also include your business interests and skills
What are the best personal details to include

Contact details replicated but this makes it easy for the person browsing your profile

3 questions
Its important to remember a few key things from this course, so here is another opportunity to test yourself.
Looking at your experience in a bit more detail
Why having some volunteering details in your profile is important
Adding a bit more knowledge about you for the reader
How to expand your education inside LinkedIn
Why recommendations are vital inside LinkedIn
How you can set your profile to open or private
Why being in groups will help you grow your network
Setting your preferences for receiving news to your home page
A visual graphic that illustrates the reach of your network
2 questions
To complete this section, I would like to test your knowledge on just a few more things.
1 page
This checklist will assist you to review the different aspects of your profile and ensure you have completed those sections appropriately and as per my guidance. If you have any questions, please use the questions section to send those direct to me. I will personally answer all questions submitted.
Section 1 - Slidedeck
30 pages
Section 2: Skills and Expertise Extended
A more in-depth review of your skills and expertise section and how to understand the workings and develop it correctly. 
A detailed explanation of how endorsements work and how you need to manage it to ensure you only have endorsements on your profile that you ideally require. 
To show you how your skills (keywords) will show up on search, when you include them intelligently inside different sections of your profile. 
2 questions
Skills and Expertise are THE most important section within LinkedIn. Test your knowledge.
Section 3: Connections, Groups and Sharing Content
Once you know who you would like to be connected to, it means you can develop a strategy for finding them. 
Groups are an excellent resource to grow your network. This lecture shows a bit more detail about groups. 
Sharing comments or content are the main activity that you will have to be engaged with after you have completed your profile.
1 question
What did you remember from section 3?
Section 4: Different Ways to View Connections (Bonus Content)
The first method for viewing your connections or your connection's network is inside the profile. You will see that this is method is not the best one for finding connections. 
By using the new search feature you will be able to research yours own connections and their network in some detail. 
The contacts section inside LinkedIn is brand new and a much better way to review your activity with your connections. 
This last lecture is a call to action for you to start amending and developing your profile. Ask questions of me and get your profile reviewed by friends and family.
Section 5: Privacy & Settings
Managing Recommendations

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Michael de Groot, Advising you to ’Share Your Story’ using LinkedIn

Thanks for stopping by and having a quick scan of my profile. Did you realise that's all we do these days? There are suggestions that you will probably make up your mind about me in about 6 seconds. That means you've probably not even managed to read this far.

Right let me share a quick story to keep your attention for a few more seconds.

All of us love stories. We love books, we love the movies, we love cartoons, we might even love some of the adverts. Stories allow us to create pictures in our brains, which result in real feelings.

Remember the phrase: ’I don't remember what you said, but I will remember how you made me feel’. Stories make us have feelings and even better memories.

✩ When you create your LinkedIn profile, ’Share your Story’.

✩ When you post or publish articles, let those support your story.

Social Selling is sharing stories. And because I love to help you ’Share Your Story’, I also create Whiteboard Animations to create better memories in your buyers’ brains.

Advising you to ’Share Your Story’ using LinkedIn, Social Selling and Whiteboard Animation

On Udemy I have produced in partnership with Barry Mapp a course on Udemy - 'SuperLearning - Mastering the Skill of Effective Mind Mapping' - and created all of the visualisation for this course.

Ready to start learning?
Take This Course