Mastering Your Profile on LinkedIn
4.5 (2 ratings)
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Mastering Your Profile on LinkedIn

Learn how to create an outstanding profile inside LinkedIn and increase your chances of success in your career
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
58 students enrolled
Last updated 6/2014
English
Current price: $10 Original price: $50 Discount: 80% off
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Includes:
  • 1.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Obtain an in-depth knowledge of constructing a LinkedIn profile
Understand what each section of the profile means
How to add relevant content
How to ensure that you will appear higher in search
Presenting yourself with the best possible opportunity
View Curriculum
Requirements
  • Have a LinkedIn profile
  • Computer literacy
  • Some social media knowledge
Description

LinkedIn is the largest professional network in the world. With each member having at least 100 connections, ensuring that anyone can have at least a network of 10,000 people.

This course will teach you step by step how to construct a LinkedIn profile. Each lecture illustrates a section of the profile and I explain what is required in that section, followed by a short screen capture of my own personal live profile. In order to achieve maximum benefit from this course I suggest that you have your LinkedIn profile available to edit.

I recommend that you pause the course after each lecture and complete the relevant section of your profile in real time, thereby making it a practical experience, putting into practice immediately what you've learnt. You are free to post questions inside Udemy or tweet your questions using the hashtag #LinkedInstinct.

Whether your an employee, business owner, student, graduate or volunteer, it is essential for you to be on LinkedIn and know how to create an outstanding profile.

There has never been a better time to be engaged on LinkedIn and develop your professional reputation in your industry and with your ideal audience.

Who is the target audience?
  • Business professionals
  • Sales professionals
  • Business owners
  • Employees
  • College students
  • University graduates
  • Recruiters
  • Retired forces
  • Senior management
  • Volunteers
  • Cause workers
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Curriculum For This Course
Expand All 43 Lectures Collapse All 43 Lectures 01:56:58
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Your LinkedIn Profile
32 Lectures 25:49

This is a LinkedIn video, giving you brief overview of the company. Produced by LinkedIn
Preview 01:54

Why a great personal photo is very important on LinkedIn

Preview 01:20

Why you need to keep your name description simple

Preview 00:47

Why a well thought out headline is essential
Headline Description
01:02

Why LinkedIn members need to know where you are located
Detail of Your Location
00:33

LinkedIn will populate your experience in your headline
Current and Previous Professional Experience
00:33

LinkedIn will populate your education in your headline
Education History
00:21

An explanation of the meaning of the drop down menu inside your headline
'Edit' Drop Down Menu
01:18

What contact details you must have inside your LinkedIn profile
Your Contact Details
01:02

How and what web details need to be included and how they should be formatted and displayed

Web Details
01:07

Let's test what you've understood up until now.

Testing Your Knowledge
4 questions

Why having a custom LinkedIn URL is essential for growing your network

Custom LinkedIn URL
00:21

Understanding the different icons and what they do
'Editing' Icons
00:44

What to include in your summary and how to ensure it is fit for purpose

Your Summary
00:41

Adding specialities in addition to your skills, will help with search
Specialities
00:33

Its vital to include some external content in your profile, especially video
External Content | Videos
00:48

Skills and expertise are relatively new inside LinkedIn and are proving to be very popular.
Top 10 Skills
01:10

Why having content in projects is essential to help with search
Your Projects
00:36

Personal interests are good, but also include your business interests and skills
Interests
00:36

What are the best personal details to include
Personal Details
00:33

Contact details replicated but this makes it easy for the person browsing your profile

Advice for Contacting
00:40

Its important to remember a few key things from this course, so here is another opportunity to test yourself.
Testing Your Knowledge
3 questions

Looking at your experience in a bit more detail
Experience detail
01:26

Why having some volunteering details in your profile is important
Volunteer Experience & Causes
00:35

Adding a bit more knowledge about you for the reader
Causes and Organizations You Support
00:17

How to expand your education inside LinkedIn
Education Detail
00:51

Why recommendations are vital inside LinkedIn
Recommendations
01:17

How you can set your profile to open or private
Connections
00:45

Why being in groups will help you grow your network
Groups
01:00

Setting your preferences for receiving news to your home page
Following News
00:44

A visual graphic that illustrates the reach of your network
Your Network
00:38

To complete this section, I would like to test your knowledge on just a few more things.
Testing Your Knowledge
2 questions

This checklist will assist you to review the different aspects of your profile and ensure you have completed those sections appropriately and as per my guidance. If you have any questions, please use the questions section to send those direct to me. I will personally answer all questions submitted.
Section 1 Checklist
1 page

Section 1 - Slidedeck
30 pages
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Skills and Expertise Extended
3 Lectures 22:56
A more in-depth review of your skills and expertise section and how to understand the workings and develop it correctly. 
Skills and Expertise
07:17

A detailed explanation of how endorsements work and how you need to manage it to ensure you only have endorsements on your profile that you ideally require. 
Endorsements
09:53

To show you how your skills (keywords) will show up on search, when you include them intelligently inside different sections of your profile. 
Keyword (Skills) Search
05:46

Skills and Expertise are THE most important section within LinkedIn. Test your knowledge.
Testing Your Knowledge
2 questions
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Connections, Groups and Sharing Content
3 Lectures 23:40
Once you know who you would like to be connected to, it means you can develop a strategy for finding them. 
Strategy for Finding Connections
08:25

Groups are an excellent resource to grow your network. This lecture shows a bit more detail about groups. 
Groups in More Detail
06:30

Sharing comments or content are the main activity that you will have to be engaged with after you have completed your profile.
Sharing Content
08:45

What did you remember from section 3?
Testing Your Knowledge
1 question
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Different Ways to View Connections (Bonus Content)
4 Lectures 11:54
The first method for viewing your connections or your connection's network is inside the profile. You will see that this is method is not the best one for finding connections. 
Preview 02:22

By using the new search feature you will be able to research yours own connections and their network in some detail. 
Preview 02:11

The contacts section inside LinkedIn is brand new and a much better way to review your activity with your connections. 
Preview 03:50

This last lecture is a call to action for you to start amending and developing your profile. Ask questions of me and get your profile reviewed by friends and family.
Concluding Lecture
03:31
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Privacy & Settings
1 Lecture 01:39
Managing Recommendations
01:39
About the Instructor
Michael de Groot
4.4 Average rating
2 Reviews
58 Students
1 Course
'Share Your Story' - @stayingaliveuk

Thank you for checking out my profile and subscribing to my courses here.  I truly appreciate you.  My mission is to help you improve your habits.  My courses are designed to assist you make these changes.  I am at heart a Sales and Marketing professional with over 30+ years experience.  Currently I coach clients and assist creative agencies to enhance their storytelling. I have been on LinkedIn since 2004 and have been coaching professionals how to use LinkedIn since 2009.  I have been storytelling since 2012.

Apart from my LinkedIn courses here I have also partnered with Barry Mapp and co-produced the fastest selling Mind Mapping course on Udemy, with over 12,000 students, titled "Smart Working - Creating Effective Mind Maps".  I highly recommend this habit changing course, which will improve your learning, your memory retention, your ability to be a better presenter, speaker and brainstormer.  

I look forward to liaising with you and feel free to reach out via Udemy messaging or indeed locate me on LinkedIn or any other social network.  Just search google for @stayingaliveuk.