Mastering Your Profile on LinkedIn
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|Section 1: Your LinkedIn Profile|
|This is a LinkedIn video, giving you brief overview of the company. Produced by LinkedIn
Why a great personal photo is very important on LinkedIn
Why you need to keep your name description simple
|Why a well thought out headline is essential
|Why LinkedIn members need to know where you are located
|LinkedIn will populate your experience in your headline
|LinkedIn will populate your education in your headline|
|An explanation of the meaning of the drop down menu inside your headline
|What contact details you must have inside your LinkedIn profile
How and what web details need to be included and how they should be formatted and displayed
|Quiz 1||4 questions|
Let's test what you've understood up until now.
Why having a custom LinkedIn URL is essential for growing your network
|Understanding the different icons and what they do
What to include in your summary and how to ensure it is fit for purpose
|Adding specialities in addition to your skills, will help with search
|Its vital to include some external content in your profile, especially video
|Skills and expertise are relatively new inside LinkedIn and are proving to be very popular.
|Why having content in projects is essential to help with search
|Personal interests are good, but also include your business interests and skills
|What are the best personal details to include
Contact details replicated but this makes it easy for the person browsing your profile
|Quiz 2||3 questions|
Its important to remember a few key things from this course, so here is another opportunity to test yourself.
|Looking at your experience in a bit more detail
|Why having some volunteering details in your profile is important
|Adding a bit more knowledge about you for the reader
|How to expand your education inside LinkedIn
|Why recommendations are vital inside LinkedIn
|How you can set your profile to open or private
|Why being in groups will help you grow your network
|Setting your preferences for receiving news to your home page
|A visual graphic that illustrates the reach of your network|
|Quiz 3||2 questions|
To complete this section, I would like to test your knowledge on just a few more things.
|Lecture 31||1 page|
|This checklist will assist you to review the different aspects of your profile and ensure you have completed those sections appropriately and as per my guidance. If you have any questions, please use the questions section to send those direct to me. I will personally answer all questions submitted.|
Section 1 - Slidedeck
|Section 2: Skills and Expertise Extended|
|A more in-depth review of your skills and expertise section and how to understand the workings and develop it correctly.|
|A detailed explanation of how endorsements work and how you need to manage it to ensure you only have endorsements on your profile that you ideally require.|
|To show you how your skills (keywords) will show up on search, when you include them intelligently inside different sections of your profile.|
|Quiz 4||2 questions|
Skills and Expertise are THE most important section within LinkedIn. Test your knowledge.
|Section 3: Connections, Groups and Sharing Content|
|Once you know who you would like to be connected to, it means you can develop a strategy for finding them.|
|Groups are an excellent resource to grow your network. This lecture shows a bit more detail about groups.|
|Sharing comments or content are the main activity that you will have to be engaged with after you have completed your profile.|
|Quiz 5||1 question|
|What did you remember from section 3?|
|Section 4: Different Ways to View Connections (Bonus Content)|
|The first method for viewing your connections or your connection's network is inside the profile. You will see that this is method is not the best one for finding connections.|
|By using the new search feature you will be able to research yours own connections and their network in some detail.|
|The contacts section inside LinkedIn is brand new and a much better way to review your activity with your connections.|
|This last lecture is a call to action for you to start amending and developing your profile. Ask questions of me and get your profile reviewed by friends and family.|
|Section 5: Privacy & Settings|
Thanks for stopping by and having a quick scan of my profile. Did you realise that's all we do these days? There are suggestions that you will probably make up your mind about me in about 6 seconds. That means you've probably not even managed to read this far.
Right let me share a quick story to keep your attention for a few more seconds.
All of us love stories. We love books, we love the movies, we love cartoons, we might even love some of the adverts. Stories allow us to create pictures in our brains, which result in real feelings.
Remember the phrase: ’I don't remember what you said, but I will remember how you made me feel’. Stories make us have feelings and even better memories.
✩ When you create your LinkedIn profile, ’Share your Story’.
✩ When you post or publish articles, let those support your story.
Social Selling is sharing stories. And because I love to help you ’Share Your Story’, I also create Whiteboard Animations to create better memories in your buyers’ brains.
Advising you to ’Share Your Story’ using LinkedIn, Social Selling and Whiteboard Animation
On Udemy I have produced in partnership with Barry Mapp a course on Udemy - 'SuperLearning - Mastering the Skill of Effective Mind Mapping' - and created all of the visualisation for this course.