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LinkedIn sometimes gets treated like the overlooked step child of social media - a lot of people who have a profile don't think it's worth having. The only reason they have it is because a friend sent them an invitation, and they haven't put as much time into it as they have into their Facebook or Twitter.
But what those people don't realize is that LinkedIn can have a real affect on your career or business.
If you own a business, or are looking to start one, you should know that
Where does LinkedIn fit in?
LinkedIn profiles rank high on Google, usually the top 2 or 3 results on page 1. That means when someone looks you up online, it's highly likely that they're going to find your LinkedIn profile. But what type of impression does your profile leave?
And what if you're not on LinkedIn yet? Well, then you just missed an opportunity to get found, tell your story, talk about your strengths, and demonstrate how you can add value. You've missed opportunities to build your network, learn from your peers and industry leaders, and build relationships.
This course will teach you how to set your LinkedIn objective, and how to leverage your profile to reach your goal.
After that, I teach you how to develop your LinkedIn brand. There are almost 300 million professionals on LinkedIn. How are you going to differentiate yourself? I will show you how.
I also walk you through LinkedIn's NEW layout. I teach you the principles behind LinkedIn so that the next time the layout changes, you still understand how to get the maximum value out of the platform.
Module 5 goes through creating your profile, from what makes an effective headline to how to handle your previous work experience. I also review how to do the keyword research you need to get found for your strengths. I also teach you how to think about the copy and words you use in your profile to leave the impression you want with your reader.
Module 6 explains how to leverage one of the most powerful things about LinkedIn - the network of almost 300 million professionals, 49% of whom have a household income of over $100,000.
The recruitment and career solutions services found in LinkedIn are one of its biggest value adds. How can you best use LinkedIn as a job-seeker? Module 7 will cover this in depth.
The worksheets in this course provide a practice reinforcement of the concepts in this course.
This course is for anyone who is looking for a new career direction, ways to add value to get a raise, anyone who wants free career insurance, and anyone who has something to sell, or something to say.
By this course today to take control of your online presence, and make an amazing first impression.
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|Section 1: Framework for LinkedIn|
In this lecture, I cover the WHYs of LinkedIn - is it worth being on the site? What can you accomplish on LinkedIn? What framework should you think of LinkedIn within? It's important to start here because without the WHYs, you won't be able to do the HOWs that make your LinkedIn experience successful.
In this lecture, learn about why having an online presence is so important, and how LinkedIn can help you build yours. You will learn what it means to have a platform, and why it is necessary for everyone, whether you're looking for a job, building a business, or looking to build your network.
|Section 2: Objective & Branding|
Determining your LinkedIn objective is key to your success on LinkedIn. This lecture goes through some example objectives, and there is a worksheet associated with this section.
This lecture walks you through creating your LinkedIn brand. This is necessary to stand out amongst the millions of other LinkedIn profiles, and to tell your audience what is unique about you.
|Lecture 5||3 pages|
Use this worksheet to help determine your LinkedIn Objective and Brand. Please complete this worksheet before starting Section 5 - Constructing Your Profile.
|Section 3: Creating your Account from Scratch|
You can skip this section if you already have a LinkedIn account. In this module, I only cover how you can start a LinkedIn account if you don't have one already.
|Section 4: Navigating LinkedIn|
LinkedIn recently underwent a UI change. In this section, you will learn how to navigate the new screen, starting with the Homepage and Navigation Bar.
LinkedIn recently underwent a UI change. In this section, you will learn how to navigate the new screen, specifically the sections on Profile and Network.
LinkedIn recently underwent a UI change. In this section, you will learn how to navigate the new layout, specifically the sections on Jobs and Interests.
|Section 5: Constructing your Profile|
This section covers why your profile on LinkedIn is important.
|The keywords you use in your LinkedIn profile determine what skills you will get found for. This section covers how you can effectively do keyword research, and incorporate keywords throughout your profile. The words you use in your profile also craft the first impression you leave with your reads, so I cover the importance of copy in this section as well.|
Keywords & Copy Worksheet
Name, Headline, Picture, and Industry
Your Activity/Updates Section
Work Experience and Education
Interests, Personal Info, & Visibility Settings
|Section 6: Socializing Your Profile|
Endorsements & Recommendations
|Section 7: Job Searching|
|Section 8: Settings|
Settings & Help Center
|Section 9: What's next?|
Whether you're an individual or a business, you need a platform to get your message heard, and to connect with your audience.
What I do is help you build your platform by leveraging my social media expertise. Today's platform isn't built on wood and concrete - it's built on relationships. My social media consulting, social media coaching, and social media speaking services will help you build the relationships, and add the value, that build trust and allow you to reach your goals. That goal can be landing a job, getting more leads, closing more sales, or building a tribe of raving fans around your service or message.
Social Media Coaching - For businesses who need an expert social media advisor on call for practical advice, I offer this service to help as many companies as possible with their social media.
Social Media Speaking - Whether it's a presentation or a hands-on workshop, I deliver customized content for my audience with concrete takeaways to help both companies and individuals reach their goals by leveraging social media.