LinkedIn -Excel your Career & Online Presence w Social Media
5.0 (3 ratings)
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LinkedIn -Excel your Career & Online Presence w Social Media

Land your dream job, get a raise, make more money, close more sales, make moves & get free career insurance on LinkedIn
5.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
44 students enrolled
Created by Abha Saraswat
Last updated 6/2013
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Current price: $10 Original price: $35 Discount: 71% off
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  • 2.5 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course, you will have a LinkedIn profile that truly represents your personal and/or corporate brand. You will understand how to advance your career, close more sales, make more money and build your network by using LinkedIn.
View Curriculum
  • Ability to access LinkedIn ( and an email address is all that is required.

LinkedIn sometimes gets treated like the overlooked step child of social media - a lot of people who have a profile don't think it's worth having. The only reason they have it is because a friend sent them an invitation, and they haven't put as much time into it as they have into their Facebook or Twitter.

But what those people don't realize is that LinkedIn can have a real affect on your career or business.  

  • 75% of recruiters are required to do online research of candidates. 
  • 70% of companies have rejected candidates because of what they found. 

If you own a business, or are looking to start one, you should know that 

  • 97% of consumers use the Internet to research businesses. 

Where does LinkedIn fit in? 

LinkedIn profiles rank high on Google, usually the top 2 or 3 results on page 1. That means when someone looks you up online, it's highly likely that they're going to find your LinkedIn profile. But what type of impression does your profile leave? 

  • Will someone come away with an idea of what your unique values are? 
  • Will a recruiter be able to pinpoint what skills you bring to the table?  
  • Would someone be able to see why you would be the perfect candidate for a new job opening at their company?
  • Would someone see you as a thought leader, and take your product or service recommendation?

And what if you're not on LinkedIn yet? Well, then you just missed an opportunity to get found, tell your story, talk about your strengths, and demonstrate how you can add value. You've missed opportunities to build your network, learn from your peers and industry leaders, and build relationships. 

This course will teach you how to set your LinkedIn objective, and how to leverage your profile to reach your goal. 

After that, I teach you how to develop your LinkedIn brand. There are almost 300 million professionals on LinkedIn. How are you going to differentiate yourself? I will show you how.

I also walk you through LinkedIn's NEW layout.  I teach you the principles behind LinkedIn so that the next time the layout changes, you still understand how to get the maximum value out of the platform.  

Module 5 goes through creating your profile, from what makes an effective headline to how to handle your previous work experience. I also review how to do the keyword research you need to get found for your strengths. I also teach you how to think about the copy and words you use in your profile to leave the impression you want with your reader. 

Module 6 explains how to leverage one of the most powerful things about LinkedIn - the network of almost 300 million professionals, 49% of whom have a household income of over $100,000.  

  • How do you make connections? 
  • How do you invite someone to connect on LinkedIn? 
  • How do you ask for recommendations? 
  • What is a LinkedIn group, and how do you use it effectively?

The recruitment and career solutions services found in LinkedIn are one of its biggest value adds.  How can you best use LinkedIn as a job-seeker? Module 7 will cover this in depth. 

The worksheets in this course provide a practice reinforcement of the concepts in this course.

This course is for anyone who is looking for a new career direction, ways to add value to get a raise, anyone who wants free career insurance, and anyone who has something to sell, or something to say. 

By this course today to take control of your online presence, and make an amazing first impression.

Who is the target audience?
  • This course is for anyone who wants to control their career, online presence, and add value. It is for individuals and businesses. Even if you don't have a LinkedIn profile yet, this course will teach you how to set one up and optimize it. If you already have a profile, this course will teach you how to set your LinkedIn objectives, and leverage your profile to get you there.
  • Do you have a LinkedIn profile but haven't seen results from it? This course will change that. I explain how to build your brand on LinkedIn, and give you how-to's on making connections, building your network, joining groups, navigating the new layout, and more.
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Curriculum For This Course
26 Lectures
Framework for LinkedIn
2 Lectures 13:23
In this lecture, I cover the WHYs of LinkedIn - is it worth being on the site? What can you accomplish on LinkedIn?  What framework should you think of LinkedIn within? It's important to start here because without the WHYs, you won't be able to do the HOWs that make your LinkedIn experience successful.  
The WHYs of LinkedIn

In this lecture, learn about why having an online presence is so important, and how LinkedIn can help you build yours. You will learn what it means to have a platform, and why it is necessary for everyone, whether you're looking for a job, building a business, or looking to build your network.
Preview 07:14
Objective & Branding
3 Lectures 24:30
Determining your LinkedIn objective is key to your success on LinkedIn. This lecture goes through some example objectives, and there is a worksheet associated with this section.
Your LinkedIn Objective

This lecture walks you through creating your LinkedIn brand. This is necessary to stand out amongst the millions of other LinkedIn profiles, and to tell your audience what is unique about you. 

Use this worksheet to help determine your LinkedIn Objective and Brand. Please complete this worksheet before starting Section 5 - Constructing Your Profile.
Objective & Branding Worksheet
3 pages
Creating your Account from Scratch
1 Lecture 06:06
You can skip this section if you already have a LinkedIn account. In this module, I only cover how you can start a LinkedIn account if you don't have one already.
Creating your account
Navigating LinkedIn
3 Lectures 29:34
LinkedIn recently underwent a UI change. In this section, you will learn how to navigate the new screen, starting with the Homepage and Navigation Bar. 
Preview 12:31

LinkedIn recently underwent a UI change. In this section, you will learn how to navigate the new screen, specifically the sections on Profile and Network. 
Profile and Network

LinkedIn recently underwent a UI change. In this section, you will learn how to navigate the new layout, specifically the sections on Jobs and Interests. 
Jobs and Interests
Constructing your Profile
10 Lectures 35:56
This section covers why your profile on LinkedIn is important.
Introduction to your Profile

The keywords you use in your LinkedIn profile determine what skills you will get found for. This section covers how you can effectively do keyword research, and incorporate keywords throughout your profile.  The words you use in your profile also craft the first impression you leave with your reads, so I cover the importance of copy in this section as well.
Skills/Expertise, Keywords and Copy

Keywords & Copy Worksheet
2 pages

Name, Headline, Picture, and Industry

Location, Industry

Your Activity/Updates Section

Your Summary

Example Summary
3 pages

Work Experience and Education

Interests, Personal Info, & Visibility Settings
Socializing Your Profile
4 Lectures 35:11
Making Connections

Endorsements & Recommendations


Job Searching
1 Lecture 11:17
1 Lecture 03:33
Settings & Help Center
What's next?
1 Lecture 02:56
Now what?
About the Instructor
Abha Saraswat
5.0 Average rating
3 Reviews
44 Students
1 Course
Hero Maker|Social Media Strategist

Whether you're an individual or a business, you need a platform to get your message heard, and to connect with your audience. 

What I do is help you build your platform by leveraging my social media expertise. Today's platform isn't built on wood and concrete - it's built on relationships. My social media consulting, social media coaching, and social media speaking services will help you build the relationships, and add the value, that build trust and allow you to reach your goals. That goal can be landing a job, getting more leads, closing more sales, or building a tribe of raving fans around your service or message. 

Social Media Coaching - For businesses who need an expert social media advisor on call for practical advice, I offer this service to help as many companies as possible with their social media.

Social Media Speaking - Whether it's a presentation or a hands-on workshop, I deliver customized content for my audience with concrete takeaways to help both companies and individuals reach their goals by leveraging social media.