LinkedIn Strategies for Success

Creating a Powerful Presence on LinkedIn and Leveraging Your Network
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  • Lectures 22
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2013 English

Course Description

With about 250 million members, Linkedin is a powerful networking platform that you can use to leverage your career, your brand or your business.

COMMON LINKEDIN PROBLEMS

When I have reviewed numerous Linkedin profiles, here are questions related to problems I see:

  • Do you have a partially completed profile?
  • Has your Linkedin account been static (opened, but not really used)?
  • Did you essentially post your resume to your Linkedin profile?
  • Do you treat Linkedin like Facebook or Twitter?
  • Do your stats indicate that you are showing up in a low number of searches?
  • When you search for your keywords, does your profile up on page 1 or 2? Or not at all?
  • Do you wonder how to leverage Linkedin groups?

If any of these questions relate to your situation, or you just want to improve your profile and results, then this course is for you.

REASONS TO BE ACTIVE ON LINKEDIN

Because Linkedin is such a powerful business platform, you can leverage its features to:

  • Build and grow your network
  • Make, and get access to, new connections
  • Share and acquire information
  • Gain visibility
  • Demonstrate expertise

WHO SHOULD TAKE THIS COURSE?

Here are just a few examples of the individuals that can benefit from this course:

  • Managers
  • Staff
  • Executives
  • Entrepreneurs
  • Career Changers
  • Job Hunters
  • Subject Matter Experts
  • Students
  • Anyone wanting to expand their network

What are the requirements?

  • None

What am I going to get from this course?

  • Learn how to rank high in LinkedIn search results.
  • Discover strategies to leverage the power of LinkedIn.
  • Find out what you must do to optimize your LinkedIn profile.
  • Determine strategies for an effective headline.
  • Select from alternative formats for your Summary that will set you apart.
  • Learn how to customize links and ideas for using them.
  • Decide how to use your contact information.
  • Learn strategies for recommendations.
  • Discover how to add media to make your profile stand out.
  • Acquire tactics for finding and selecting groups.

What is the target audience?

  • Managers
  • Staff
  • Executives
  • Entrepreneurs
  • Career Changers
  • Job Hunters
  • Subject Matter Experts
  • Students
  • Anyone wanting to expand their network

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Basics
01:32

This session describes how Linkedin has pervaded the business world to become the number one professional social network and why it is important to you.

Introduction
1 question
01:04

This session describes potential uses for Linkedin beyond job hunting, and other uses within your business.

Uses and Strategies
1 question
03:31

This session describes the top 10 things you must do to complete and optimize your profile.

3. Profile Introduction
1 question
Photo
Preview
03:10
Photo
1 question
03:42

This session describes your Headline, why it’s important and how you need to structure it.

Headline
1 question
03:12

This session describes your Summary and what you can do to make yours stand out.

Summary
1 question
02:04

This session describes how to present your current and past positions and considerations when putting them in your profile.

Current Position & Previous Positions
1 question
01:56

This session describes how to customize your weblinks and creative ideas to utilize them.

Website Customized Links
1 question
03:04

This session shows how to customize your personal URL and explains why you should.

Customized Personal URL
1 question
03:25

This session discusses where you can utilize your contact information in your profile.

Contact Information
1 question
02:57

This session discusses your skills and expertise.

Skills
1 question
03:08

This session discusses the ins and outs of recommendations and how to get them along with Linkedin’s newest feature - endorsements.

Recommendations & Endorsements
1 question
03:36

Want to add videos, slide presentations or documents to your profile? Check this session out.

Add Media
1 question
02:44

Sharing updates: what you should share and why.

Share an Update
1 question
Section 2: Groups
03:39

This session describes why groups are important to your overall strategy.

Groups Introduction
1 question
03:25

Make sure that you find and select the right group. This session describes how.

Selecting Groups
2 questions
02:39

Create your own group. And contribute to groups. Don’t be a wallflower. Group participation is a must.This session discusses why you should consider this strategy.

Creating And Participating In Groups
2 questions
Section 3: Connections and Tools
02:47

It’s ultimately about connections. They are the key to your success.

Connections Introduction
1 question
02:52

Use Advanced Search to narrow down your targets.

Advanced Search
1 question
02:21

Set up a business page to announce company news, products & services, business opportunities, and job openings.

Business Page
1 question
Section 4: Conclusion
02:37

Wrap up of the major points that you’ve learned. Put your knowledge to work.

1 question

To fully leverage LinkedIn, you should?

01:15

Time to wrap it up and send you on your way to use the knowledge you've learned!

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Instructor Biography

D Fredrickson, Linkedin Savvy

Dennis Fredrickson has an extensive record of driving business growth and has helped organizations move their success from chance to choice. His business clients have realized benefits such as increased competitive advantage, improved management of financial resources, and the ability to make better informed decisions that improve business performance. This has led them to increased sales, increased net income and proactive management of opportunities and risks.

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