LinkedIn Strategies for Success
4.8 (9 ratings)
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LinkedIn Strategies for Success

Creating a Powerful Presence on LinkedIn and Leveraging Your Network
4.8 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
142 students enrolled
Created by D Fredrickson
Last updated 10/2013
English
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Current price: $10 Original price: $30 Discount: 67% off
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Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to rank high in LinkedIn search results.
  • Discover strategies to leverage the power of LinkedIn.
  • Find out what you must do to optimize your LinkedIn profile.
  • Determine strategies for an effective headline.
  • Select from alternative formats for your Summary that will set you apart.
  • Learn how to customize links and ideas for using them.
  • Decide how to use your contact information.
  • Learn strategies for recommendations.
  • Discover how to add media to make your profile stand out.
  • Acquire tactics for finding and selecting groups.
View Curriculum
Requirements
  • None
Description

With about 250 million members, Linkedin is a powerful networking platform that you can use to leverage your career, your brand or your business.

COMMON LINKEDIN PROBLEMS

When I have reviewed numerous Linkedin profiles, here are questions related to problems I see:

  • Do you have a partially completed profile?
  • Has your Linkedin account been static (opened, but not really used)?
  • Did you essentially post your resume to your Linkedin profile?
  • Do you treat Linkedin like Facebook or Twitter?
  • Do your stats indicate that you are showing up in a low number of searches?
  • When you search for your keywords, does your profile up on page 1 or 2? Or not at all?
  • Do you wonder how to leverage Linkedin groups?

If any of these questions relate to your situation, or you just want to improve your profile and results, then this course is for you.

REASONS TO BE ACTIVE ON LINKEDIN

Because Linkedin is such a powerful business platform, you can leverage its features to:

  • Build and grow your network
  • Make, and get access to, new connections
  • Share and acquire information
  • Gain visibility
  • Demonstrate expertise

WHO SHOULD TAKE THIS COURSE?

Here are just a few examples of the individuals that can benefit from this course:

  • Managers
  • Staff
  • Executives
  • Entrepreneurs
  • Career Changers
  • Job Hunters
  • Subject Matter Experts
  • Students
  • Anyone wanting to expand their network
Who is the target audience?
  • Managers
  • Staff
  • Executives
  • Entrepreneurs
  • Career Changers
  • Job Hunters
  • Subject Matter Experts
  • Students
  • Anyone wanting to expand their network
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Curriculum For This Course
Expand All 22 Lectures Collapse All 22 Lectures 01:00:40
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Basics
14 Lectures 39:05

This session describes how Linkedin has pervaded the business world to become the number one professional social network and why it is important to you.

Preview 01:32

Introduction
1 question

This session describes potential uses for Linkedin beyond job hunting, and other uses within your business.

Preview 01:04

Uses and Strategies
1 question

This session describes the top 10 things you must do to complete and optimize your profile.

Preview 03:31

3. Profile Introduction
1 question


Photo
1 question

This session describes your Headline, why it’s important and how you need to structure it.

Preview 03:42

Headline
1 question

This session describes your Summary and what you can do to make yours stand out.

Summary
03:12

Summary
1 question

This session describes how to present your current and past positions and considerations when putting them in your profile.

Current & Previous Positions
02:04

Current Position & Previous Positions
1 question

This session describes how to customize your weblinks and creative ideas to utilize them.

Customized Links
01:56

Website Customized Links
1 question

This session shows how to customize your personal URL and explains why you should.

Customized Personal URL
03:04

Customized Personal URL
1 question

This session discusses where you can utilize your contact information in your profile.

Contact Information
03:25

Contact Information
1 question

This session discusses your skills and expertise.

Skills
02:57

Skills
1 question

This session discusses the ins and outs of recommendations and how to get them along with Linkedin’s newest feature - endorsements.

Recommendations And Endorsements
03:08

Recommendations & Endorsements
1 question

Want to add videos, slide presentations or documents to your profile? Check this session out.

Add Media
03:36

Add Media
1 question

Sharing updates: what you should share and why.

Share An Update
02:44

Share an Update
1 question
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Groups
3 Lectures 09:43

This session describes why groups are important to your overall strategy.

Groups Introduction
03:39

Groups Introduction
1 question

Make sure that you find and select the right group. This session describes how.

Selecting Groups
03:25

Selecting Groups
2 questions

Create your own group. And contribute to groups. Don’t be a wallflower. Group participation is a must.This session discusses why you should consider this strategy.

Creating And Participating In Groups
02:39

Creating And Participating In Groups
2 questions
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Connections and Tools
3 Lectures 08:00

It’s ultimately about connections. They are the key to your success.

Connections Introduction
02:47

Connections Introduction
1 question

Use Advanced Search to narrow down your targets.

Advanced Search
02:52

Advanced Search
1 question

Set up a business page to announce company news, products & services, business opportunities, and job openings.

Business Page
02:21

Business Page
1 question
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Conclusion
2 Lectures 03:52

Wrap up of the major points that you’ve learned. Put your knowledge to work.

Keys To Success
02:37

To fully leverage LinkedIn, you should?

Keys to Success
1 question

Time to wrap it up and send you on your way to use the knowledge you've learned!

Conclusion
01:15
About the Instructor
D Fredrickson
4.8 Average rating
9 Reviews
142 Students
1 Course
Linkedin Savvy

Dennis Fredrickson has an extensive record of driving business growth and has helped organizations move their success from chance to choice. His business clients have realized benefits such as increased competitive advantage, improved management of financial resources, and the ability to make better informed decisions that improve business performance. This has led them to increased sales, increased net income and proactive management of opportunities and risks.