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Lead Generation Basics: Turn Your Connections Into Clients

This Introductory Course Explains Why You Need LinkedIn & How Powerful It Can Be As a Business Lead Generation Tool.
4.3 (247 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
13,068 students enrolled
Created by James Cooke
Last updated 4/2016
  • 33 mins on-demand video
  • 4 mins on-demand audio
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
In This Course You WIll Learn
LinkedIn Profile Optimisation Techniques
How To Use The Power Of LinkedIn Groups To Your Advantage
Understanding The Benefits Of Creating Client Focused Profiles
View Curriculum
  • An Active LinkedIn Profile
  • An 'All Star' LinkedIn Profile Is Assumed

What This Course Is About?

This is an introductory LinkedIn course on how to leverage your LinkedIn profile as a Lead Generation tool for your business.

LinkedIn has over 364 Million users in 200 countries around the globe and is by far one of, if not the best (in my opinion) generators of corporate website traffic available currently.

Course Summary

This Free LinkedIn course will introduce the tips and strategies that you can easily implement in your own LinkedIn Profile in a straight forward, no jargon & common sense approach:

  • How To Optimise Your LinkedIn Profile & Increase Your LinkedIn Search Ranking
  • How ANYONE Can Avoid Common Mistakes That Your Competition Makes On LinkedIn.
  • How YOU Can Leverage The Power Of LinkedIn Groups For Your Business To Generate a Constant Stream Of Qualified Leads.
  • How To Easily Target & Engage With Decision Makers Without The Need To Deal With 'Gate Keepers'.

Who Is This LinkedIn Course Suited For?

This LinkedIn course is best suited for ANY:

  • Business Owner
  • Executive Manager
  • Line Manager
  • Business Professionals
  • Sales & Lead Generators

That are looking to learn a cost effective (in most situations implementing these strategies will cost ZERO marketing dollars) ways to:

  • Grow Their Business
  • Increase The Level & Quality Of Their Leads
  • Increase Sales
  • Increase Revenue
  • Make Better Use Of Their Time
  • Be Seen As An Expert Within Their Chosen Field.

Course Requirements & Assumptions

  • An Active LinkedIn Profile Is Required
  • You have a 100% Completed LinkedIn Profile & Have a 'All Star' status

How Long Will It Take To Complete This LinkedIn Course?

Anyone with a reasonable working knowledge of LinkedIn should be able to complete this introductory LinkedIn course in 30-45 minutes.

Instructional Level

This LinkedIn course is suitable for people at ALL Levels

Who is the target audience?
  • Business Owners
  • Sales & Lead Generators
  • Executive Managers
  • LIne Managers
  • Business Professionals
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 39:44
Introduction & Welcome
4 Lectures 08:30
If you're like me and hate cold calling - then you want to grab a pen and paper and let me introduce to you the concept of a LinkedIn lead generation strategy. Even in this introductory course, you're going to get some powerful tips that will help you succeed on LinkedIn!
In The Beginning There Was Cold Calling

This is really important as understanding what you want to achieve on LinkedIn will help you formulate your Linkedin lead generation strategy.
What Do You Want To Achieve?

This course does make some assumptions, just basic ones that are listed in the attached PDF file. Don't worry you don't need to have a degree in rocket science ;-)
2 pages

In this lecture I just want to go over some basic but VERY important LinkedIn statistics so you can get an idea just how POWERFUL this platform is going to be for you.
Why Use LinkedIn?
What You Are Going To Learn
1 Lecture 01:44
In this lecture I'll be showing you what you will be learning over the next 30 minutes. Don't forget to watch the last lecture I have a very special surprise for you!
The Good Stuff!
4 Lectures 16:03
In this lecture I'm going to show you one component of an optimised LinkedIn profile. Keywords are still very important to help increase your visibility on LinkedIn - don't ignore them!
How To Increase Your LinkedIn Search Ranking

In this lecture I'll show you how to avoid that 99% of people are still making on LinkedIn. It's pretty simple to avoid but just as easy to fall into!
How To Avoid The Mistakes 99% of People Make On LinkedIn

In this lecture I'll show you a common sense approach to how powerful LinkedIn groups can be for your business.
How To Leverage The Power Of LinkedIn Groups

In this lecture I'm going to show you just how easy it can be to start connecting with decision makers and by bypassing the dreaded gatekeepers!
How To Target & Engage With Decision Makers
The Proof LinkedIn Works!
1 Lecture 04:24
In this lecture I'm going to introduce to you two people that have taken advantage of what I offer. If you would like to see more testimonials from other people & business owners you can view them >here<
Meet Daniel & Amy
Your Opportunity, Don't Miss Out!
2 Lectures 01:25

Have you liked what you have seen so far?

Want to take it to the next step?

See the attached document for a coupon that allows you to purchase my complete LinkedIn Lead Generation Strategy for just $10!

It will have everything you need to create your own lead generation strategy from:

  • Profile & settings optimisation
  • Creating your Lead Generation funnels
  • Laser targeting of the RIGHT clients
  • Getting your message across to hundreds & thousands of people each & every day.

How awesomesauce is that!

Your Opportunity To Buy The Complete LinkedIn Lead Generation Strategy for $10

Ignore the video ladies & gents! For the months of October / November & December I'm reducing the price of my Complete LinkedIn Lead Generation Strategy course to just $20!!

Simply enter OCTOBER at the checkout.

I don't run these specials very often, and they are limited to the first 500 people - So get in quick before they disappear!

Take my Advanced Training For Just $20!
Bonus LinkedIn Lectures
3 Lectures 05:38

In this lecture I'll show you how to send personalised LinkedIn connection requests using mobile devices - which was something that you could not do previously on LinkedIn. It's really simple to do and it will help you greatly in providing that 'personal' touch to your potential prospects.

How To Send Personalised LinkedIn Connection Requests With Mobile Devices

In this lecture I'm going to show you how to export your LinkedIn connections & one option on what you can do with the information.

Two things that you need to take note of:

  1. There are parts of the video that have been blurred on purpose, this is to protect the contact details & email address of my connections.
  2. Please make sure that if your intention is to add people to a mailing list that you check your local state / federal laws to ensure that you are not contravening any privacy or spam laws.
How To Export Your LinkedIn Connections

If you have ever wondered what information LinkedIn stores about the actions you have taken on LinkedIn, well now you can request a archive of all the data LinkedIn has about you such as:

  • The names of your LinkedIn Connections
  • Comments you've made on LinkedIn
  • Anything you have shared on LinkedIn
  • The likes you given to posts
  • Skills you've been endorsed for

....and lots lots more

So in this lecture I'm going to show you how to request a copy of the data LinkedIn holds about you!

How To Request a Complete Archive Of Your LinkedIn Activity
About the Instructor
4.3 Average rating
275 Reviews
14,417 Students
3 Courses
Business Consultant | LinkedIn Specialist | Debt Collector

James has two sides to his business which his colleagues refer to as his ‘Light Side’ & ‘Dark Side’.


James has been fortunate enough have had a successful career as a trouble shooter, specifically in the area of ‘Debt collection Management’.

For over 20 years he has helped many multimillion dollar businesses in the UK & Australia turning around lacklustre collections departments from ‘debt collection hell’ into lean process driven environments.

James is a licenced Mercantile Master Agent & holds a Commercial and Private Inquiry Agents licence.

Ok, how does that involve LinkedIn you might ask?


James has been a user of LinkedIn since 2006 and like most people using LinkedIn he never really bothered to understand the benefits of this business platform, until that is when James left his last corporate job and dived head first into the world of becoming self employed.

James wanted to teach business owners that there was a much better way of collecting money and to show how to become more self sufficient in collecting their own outstanding debts and to rely less on using a typical ‘Debt Collection Agency’.

James, however learnt very quickly that this was a small niche market and he struggled to get his ‘message’ out.

Large corporations didn’t care because their pockets were deep enough to absorb bad debts and small business owners just didn’t have the time to listen to him when he was trying traditional lead generation methods like ‘Cold Calling’.

James had spent thousands of his hard earned dollars into perfecting the right cold calling script but the return on investment was bad....really bad. So for this fledgling business to survive he had to find a better way of getting his message across to his target market.

He then refocused his attention to LinkedIn, the dusty cogs of his brain started to fire up and slowly but surely he begun to understand the benefits of how this platform could be:

1. Something he enjoyed using

2. Used to control how he conveyed his messages to potential prospects

3. Used to locate targeted prospects

4. Used only to deal with decision makers & bypass ‘gate keepers’

5. Cost effective versus other forms of lead generation

So, through trial and error James formulated his own LinkedIn lead generation strategy that was producing targeted & qualified leads on a daily basis.

This is what gave birth to LinkedIn Success. James now teaches his LinkedIn strategy to everyone from business owners, executives through to high school and college students how to leverage LinkedIn for their own needs.

Over the past 7 months James’ training has helped over 5 thousand people how to use LinkedIn whether that is for:

  • Lead Generation
  • Getting more business exposure
  • Positioning yourself to find a better job, or
  • Transitioning from student to first time jobseeker

James is no marketing or sales expert – and that’s the beauty of his strategy, you don’t need to be!

Thank you for taking the time to read a little about James & the courses he offers. If you have any questions either about his 'Dark side' or his 'Light side' please don't hesitate to get in contact with him....he doesn't bite....well much anyway ;-)

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