Leveraging YouTube to Drive Sales and Traffic
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Leveraging YouTube to Drive Sales and Traffic

Learn tactics to promote your business on YouTube, get more YouTube subscribers, and drive more visits to your website.
4.3 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
771 students enrolled
Created by Deltina Hay
Last updated 7/2013
Current price: $12 Original price: $20 Discount: 40% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • The goal of this course is to show you how to use YouTube to make sales and drive traffic to your website.
  • You will learn how to create a customized and optimized YouTube channel.
  • You will learn how to use interactive YouTube features to promote your endeavors.
  • You will learn tactics and strategies that will turn more of your YouTube views into qualified leads.
  • You will learn tactics for getting more YouTube views and subscriptions.
View Curriculum
  • Internet connectivity is required.
This course was updated on April 21, 2013 to include recent changes to the YouTube channel layout.

Imagine using the third most popular site on the Internet to drive hundreds of potential clients your direction. Most people only use a fraction of the marketing potential which is freely available on YouTube.

And YouTube visitors tend to convert more often, and click deeper into websites, than visitors from other social sites. Are you taking full advantage of this motivated audience?

YouTube has always been my most successful social media platform for generating leads and sales. And I am excited to share my tactics with you!

So, how can my "Leveraging YouTube" course help you tap into the marketing power of YouTube?

  • I will show you how to optimize your YouTube channel to drive more traffic to your website
  • You will learn to generate more subscriptions, sales, and leads from within your YouTube videos
  • I will let you in on little-known tactics that can result in hundreds of conversions
  • You will get tips and tactics for optimizing your YouTube videos for top exposure
  • I will teach you how to become a YouTube partner and link directly to your website from your videos
  • You will learn how to leverage other social media platforms to promote your videos


  • You get the scoop on the most current changes to the YouTube platform
  • You will learn through hands-on, real-world demonstrations
  • Watch special guest lectures including a visit from actress and video coach, Alexa Fischer

Start the “Leveraging YouTube” course and start turning your video views into conversions today!

Student Feedback:

"What an opportunity I have been missing. Deltina makes a very persuasive argument for using YouTube as a marketing tool." --Len Smith

"Wow...I just learned a great deal. Very good course. Inside and out. Now I have more ideas on YouTube." --Thomas Grant

"Thank you Deltina for this new great course for YouTube. Everything is so up to date and about the latest YouTube layout." --Michael Mitov

Click the ‘Take This Course’ button above to Get Started.

Who is the target audience?
  • Business owners, entrepreneurs, solopreneurs
  • Inbound and Internet marketing specialists
  • Marketing and PR professionals
Compare to Other YouTube Marketing Courses
Curriculum For This Course
18 Lectures
Introduction to the Course
2 Lectures 13:04

This session is an introduction to the "Leveraging Youtube" class. Topics include some YouTube statistics, analytics, and the goals and topics covered in the class.

Preview 05:11

YouTube is rolling out its new channel layout called "One Channel." This new layout is designed to look good on any device: desktop, laptop, smartphone, TV, appliances, etc.

This lecture introduces you to the new "One Channel" layout and how you should prepare now to optimize for this layout when it becomes available.

A later lecture will walk you through the actual customization process.

Preview 07:53
Customizing and Optimizing Your YouTube Channel
3 Lectures 24:25

This lecture demonstrates how to create a custom header for the new YouTube channel layout.

Customizing the YouTube One Channel Header

This lecture demonstrates how to customize your channel once you change over to the new YouTube channel layout called "One Channel."

Topics include:

  • Customizing your website and social links 
  • Adding a channel trailer video
  • Customizing your sections
  • Featuring other channels
Customizing and Optimizing the One Channel Layout

YouTube channels have some new features that come with the One Channel layout upgrade. There are also some nice features you can only get as a verified YouTube partner.

This lecture discusses features and topics, including:
  • The InVideo Programming feature
  • How to become a YouTube partner
  • Video monetization
  • Custom Thumbnails
  • External annotations (linking to your website from your YouTube videos)
YouTube Channel Features
Optimizing and Leveraging Your Videos
4 Lectures 28:31

This session walks you through uploading optimized videos to your YouTube channel. Topics include optimizing with key terms and YouTube video settings.

Uploading Optimized YouTube Videos

This session demonstrates how to add links to your video descriptions, use the YouTube keyword tool to find tags, and additional techniques for YouTube video thumbnails.

Additional Optimization Techniques

This session covers features like adding notes and annotations to your videos to help engage your audience.

Preview 07:28

This session shows you how to add interacitve features to your videos to encourage subscriptions and promote other videos in your channel.

Adding Interactive Features to Your Videos
Playlists and Galleries
2 Lectures 05:46

This session introduces you to YouTube playlists.

Introduction to YouTube Playlists

This session demonstrates how to create video galleries for your website or blog from YouTube playlists by placing embed code.

Preview 03:12
Promoting Your Videos and Channel
2 Lectures 18:03

This session discusses how to promote your YouTube videos using Google Adwords - even on a budget. It also demonstrates how to add call-to-action overlays to your promoted videos.

Promoting YouTube Videos with Adwords and Overlays

This session discusses adding your videos to WordPress blog posts, Pinterest, Facebook, Twitter, Google Plus, and Slideshare.

Promoting Your Videos in the Social Web
Engaging and Best Practices
3 Lectures 15:31

This session talks about sharing your videos on blogs and engaging on YouTube to increase exposure.

Engaging on Blogs and YouTube Channels

This session concludes the class by offering some best practices and resources for online video production and some final pointers on optimization.

Video Presentation Best Practices

If you want to create your own videos but don't quite know where or how to start, Alexa Fischer's Web Video 101 course can help. Alexa and her team are inspirational and knowledgeable when it comes to creating quality, engaging videos.

The video featured here - courtesy of Alexa Fischer - is one of Alexa's lectures on the type of video you might produce for yourself or your brand. Go to https://www.udemy.com/web-video-101/ to take her course, and use the code "WebVideo101" to save 50%.
Alexa Fischer Guest Lecture
The Old YouTube Channel Layout
2 Lectures 12:52

This session includes methods for optimizing and customizing a YouTube channel for the OLD YouTube channel layout. In most countries, YouTube has made the new One Channel layout mandatory.

Customizing and Optimizing Your YouTube Channel

This session uses templates to demonstrate how to create a custom background for the OLD YouTube channel layout.

Creating a Custom YouTube Channel Background
About the Instructor
Deltina Hay
4.0 Average rating
346 Reviews
13,764 Students
18 Courses
Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.