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Learning the Basics of Facebook Marketing

This Video Course Will Take You Through How To Initiate a Facebook Campaign & How To Make Sure You Get Results.
4.3 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
347 students enrolled
Created by Petar Sabados
Last updated 5/2014
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30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Start Your First Facebook Ad Campaign
Gather The Right Demographics From The Start
Tips On How To Use "Likes" To Your Advantage
View Curriculum
  • A Facebook Account
  • A Facebook "Page" (preferable)

According to, well over 1 billion people are using Facebook as of 2014. In terms of market share, 67% of all Internet users in the U.S. use Facebook frequently. Now in the European markets, more than 82% of Internet users use Facebook.

Also, among U.S. Facebook users, 73% have incomes well above $75,000, compared to 17% who are on Twitter and 13% who are on Pinterest.

Isn’t that amazing? Think about it carefully.

If you’re not reaching the Facebook crowd, then you’re leaving money on the table.

Imagine being able to reach more people across the globe without ever leaving your house, target specific audiences that fit your demographics, build brand awareness, generate leads, and more.

The key is to understand what your objective is and use the correct ad type to achieve the end result.

Fortunately with Facebook, it’s not that hard to setup an ad campaign. You can setup a campaign in a matter of minutes, get it approved, and start receiving extremely targeted traffic.

Who is the target audience?
  • Marketing Managers
  • Marketing Co-ordinators
  • Small Business Owners
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Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 01:10:39
Introduction to Facebook Ads
1 Lecture 09:59

Facebook has updated their ads system so you can rest assured that this course is updated to 2014. Now before we get started and jump right into this video series, I want to get you into the right mindset to understand how to effectively create Facebook ads. Also, you’ll want to learn how to increase your conversions as well - which is very important to your business in terms of gathering potential customer leads. Plus we’re going to talk about how it's all going to work and help you understand how you can figure out what your end result or objective is.

Preview 09:59
Types of Ads to Achieve Your Objective
1 Lecture 08:07

Before you can create a specific ad to achieve your objective, you'll need to understand the different types of ads that Facebook provides. This way you’ll know how to effectively choose the right ad type to fit your business’s needs.

Preview 08:07
Demographics of Your Audience
1 Lecture 12:26

Now that you have a better understanding of the different types of ads that will help you achieve your objective, it's time to look at the demographics of your particular audience. You need to have this information in your hands before you create the Facebook ad.Being able to pinpoint the correct audience will increase your conversions in the long term. I'm also going to help you figure out how to find the demographics of your audience by using free tools.

Demographics of Your Audience
Ad Rules - What You Can and Cannot Do
1 Lecture 09:11

By this point in the video series, you should have a good idea of your demographics and the specific ad type that you want to use to achieve your end objective. However, before you actually create your ad, you need to know what you can and cannot do. So in this specific video we are going to talk about Facebook's ad rules. If you do not follow their rules, your ads are most likely going to be rejected, so in order to allow a smooth process of approval, you want to make sure that you understand all of these rules.

Ad Rules - What You Can and Cannot Do
Gathering All Your Information (Product or Affiliate Offer)
1 Lecture 08:29

Now that you understand what you can and cannot do, it's time to gather all your information for your product or affiliate offer that you're promoting. In other words you're going to need to have a title or call to action, a specific image depending on the type of ad that you choose, and more. And I will also go over the different types of ads and what you'll need in terms of gathering all the information and so forth.

Gathering All Your Information (Product or Affiliate Offer)
Ad Type: Promote Page
1 Lecture 08:36

This is one of the most popular ad types that Facebook provides. By promoting your page in terms of getting more fans, you can build a tribe of fans that love your stuff. You’ll want to promote your page rather than an outside URL for now because by keeping people within the Facebook ecosystem, this will allow you to increase your conversions for any future offers that you might promote.

Ad Type: Promote Page
Ad Type: Boost Page's Post
1 Lecture 03:27

Did you know that whenever you create a post / status message on your fan page that not every single person is going to see it?In fact, the only way to get the majority of your Facebook fan page fans to see your post is by boosting your page’s post and paying a small fee. So in other words if you want to bring eyes to a specific post that might create engagement, interaction, and more, then this specific ad type can help. Of course the question is how effective is this – and does it really work well?

Ad Type: Boost Page's Post
Campaign Cost & Budgeting
1 Lecture 03:06

Let’s talk about campaign cost and budgeting. How much money should you spend and what are the different strategies that you can use that will help you save money choose the correct keywords and more?

Campaign Cost & Budgeting
Getting the Best Ad Conversions
1 Lecture 07:18

A video course is nothing without understanding how to increase your conversions and get more people to take a specific action that results in fulfilling your objective. Therefore, in this specific video we are going to talk about how you can increase your conversions for your ads and get more people to buy your products and take action.

Getting the Best Ad Conversions
About the Instructor
4.3 Average rating
2 Reviews
347 Students
1 Course
MD at ImageDesignMarketing & Certified Digital Strategist

I've been working in Online Marketing, Sales Management and with Retail/E-Commerce stores for over 10 years. I have over 500 hours experience in training and development and have assisted many local and small business start-ups grow, manage and enhance their digital online strategy.

For the last 3 years, I started and have been building a digital marketing company called Image Design Marketing. I specialise in helping local and small businesses who don't have 10k+ marketing budgets get online and market themselves effectively, and many of my clients have been asking if they can do things in-house that would have the same effect that some of the HUGE marketing agents can do. Of course you can! And these courses are designed to show you how to do it, and how to get amazing results.

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