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If you thought blogs were dead, think again!
The 2013 State of Inbound Marketing report from HubSpot reveals that nearly 50% of businesses acquire customers from leads generated by their blogs - just behind Facebook and LinkedIn.
Your blog could become the determining factor in a customer's decision to choose you over your competition.
Blogging can help you market your business, establish yourself as a thought leader, get the word out about your causes, and make yourself more attractive to potential employers.
This condensed and comprehensive course will get you up and running using WordPress.com to its full potential in no time.
Business owners, entrepreneurs, marketers, social media strategists, students, job seekers, and casual bloggers will all benefit from taking this course.
Follow author, developer, and new media pioneer, Deltina Hay, as she walks you through the process of setting up and developing your WordPress blog in her typical no-nonsense teaching style.
Using a real-world example from scratch, Deltina shows you hands-on how to:
Don't put that blog off any longer! Take the course today, and be blogging like a pro tomorrow.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Essentials: Getting Started|
|This video presents the topics covered in the course, and explains the difference between WordPress.com and the self-hosted version of WordPress found at WordPress.org.|
In this lesson, we go through the process of getting a WordPress account, starting a blog, and present an overview of the general WordPress dashboard called the "Reader."
|Section 2: Essentials: Understanding Settings, Features, and Themes|
|In this lesson, we dig deeper into the WordPress Dashboard, review WordPress options, and discuss the main features of WordPress.|
|In this lesson, we take a closer look at some specific WordPress options, and explore all of the WordPress settings.|
In this lesson, we define what a theme is, explore the theme area in WordPress, discuss how to search and choose themes, and explore different theme customization options.
|Section 3: Essentials: Blogging With WordPress|
|In this lesson, we have an overview of the entire blog posting area, and discuss the main elements of a blog post.|
|In this lesson, we demonstrate each formatting option, and discuss how they apply to posts and pages.|
|In this lesson, we demonstrate how to embed uploaded images into posts, embed code from image sharing sites, embed YouTube videos using URLs, and image and video Post Formats.|
|In this lesson, we utilize all the
skills we have learned so far to publish our first optimized blog
|In this lesson we take a closer look at the Posts Area, explore editing options for posts and images, discuss categories and tags in more detail, and talk briefly about links.|
|In this lesson, we demonstrate the “Quick Post” feature, demonstrate how to embed image galleries, and walk through a “Press This” example.|
|Section 4: Bonus: Bringing Your Blog to the Next Level|
|In this lesson, we create an “About” page, create a “Contact” page using a contact form, and demonstrate how to set a static “Home Page” as the front page display of the blog.|
|In this lesson, we demonstrate how to create custom menus, discuss the custom menu options, and explore the menu options of different themes.|
|In this lesson, we give an overview of WordPress widgets, demonstrate widgets of varying complexity, populate our sidebars with widgets, and explore some additional widget options.|
|Section 5: Bonus: Polishing Your Blog and Advanced Features|
|In this lesson, we integrate our blog with social media sites, customize the sharing buttons, add a custom social media widget to the sidebar, and manage contact form feedback and comments.|
|In this lesson, we tidy up the navigation and front page display, search for a more appropriate theme, demonstrate theme customization methods, and demonstrate responsive theme behavior.|
|In this concluding lesson, we discuss the WordPress Store upgrades, revisit the Dashboard now that our blog is populated, take a closer look at the Stats area, and discover where to get help.|
Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.
Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.
For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.
Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.
Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.
Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.