Learn Growth Hacking Techniques
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Learn Growth Hacking Techniques

Growth Hacking is a science you can learn.
New
4.5 (31 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,521 students enrolled
Created by One Month
Last updated 8/2017
English
English [Auto-generated]
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 6 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand Conversion Rate Optimization
  • Be conversant with the Lean Market Framework
  • Set up effective A/B Testing
  • Work with Lean Analytics
  • Know the basics of Customer Acquisition
View Curriculum
Requirements
  • Nope! This course is designed for complete beginners.
  • Fluency in English
  • Come self-driven and motivated to learn!
Description

One Month Growth Hacking is a series of video lessons and tutorials for any entrepreneur, marketer, or engineer who wants to learn how to grow a product. A Growth Hacker is a rare combination: someone with the right marketing and technical skills who is able to come up with clever marketing hacks while tracking their results. You will learn the best growth hacking techniques and practices of today’s most popular companies, including Facebook, Dropbox, Zynga, LinkedIn, Pinterest, and Appsumo.

Who is the target audience?
  • Entrepreneurs & Founders looking for more users
  • Promotion seekers hoping to expand their brands
  • Marketers looking for new strategies and tools.
  • Anyone who wants to grow an audience.
Compare to Other Growth Hacking Courses
Curriculum For This Course
83 Lectures
06:09:54
+
Day 1
5 Lectures 18:45

1. Before we get going:

  1. Find a sticky note.
  2. On it - write down your goal for why you are taking One Month Growth Hacking! 
  3. Need help coming up with a goal? Think about: Why are you here? Do you want more users, or more revenue? What do you imagine will change in your business by the end of this class?
  4. Stick that sticky note to the side of your computer screen, or on a wall nearby. Just somewhere so that you can see it every day for the next month. 
  5. Great! You're awesome. 
Preview 00:20

1. How Sabeer Bhatia and Jack Smith hacked the system 

  1. They built their product - Hotmail
  2. Raised funds
  3. Developed an ad strategy
  4. Launched terribly
  5. They took a chance, and added "P.S. I love you. Get your free Email at Hotmail" at the bottom of Emails
  6. One risky PR strategy gained them exponential growth
  7. It's not an anomaly - We've seen similar stories through companies like FacebookZyngaSnapchatGroupon etc. 


2. What big question we will answer over the next 30 days 

How come certain companies succeed when others have failed?


Preview 05:02

1. Wisdom from the greats. Check out these resources 

  1. "A Growth Hacker is someone whose true North is growth" - Sean Ellis, Dropbox
  2. "Growth Hackers are a hybrid of Marketers and Coders." - Andrew Chen, Blogger

2. How did it all start? Know your history, yo! 

  1. 2010: Sean Ellis - coined the term "Growth Hacker"
  2. 2012: Andrew Chen - brought fame and interest to the phrase


Preview 05:48

Using the iceberg analogy to show examples of what goes into Growth Hacking 

  1. Viral Growth
  2. Landing Page Optimization
  3. SEO
  4. Copywriting
  5. Viral marketing
  6. Advertising
  7. Referrals
  8. PR
  9. Behavioral Economics
  10. At the core: Analytics to measure everything
The Iceberg Analogy
02:10

Resources

1. I'll let you into some of my Growth Hacking secrets...

  1. Often you’ll hear the term "hockey stick graph" or "up and to the right" when you talk with startups. It’s this idea of starting slow, and then massively accelerating.
  2. In the beginning, your growth might not feel smooth

2. Stages of the Startup Curve 

  1. TechCrunch of initiation
  2. Wearing off of novelty
  3. Trough of sorrow...
  4. Release of improvements
  5. Crash of ineptitude
  6. Wiggles of false hope
  7. The promise land!

Now, print this worksheet out and try to complete it within the next 5 days. Feel free to discuss your answers with other students or reach out to teachers@onemonth.com with questions. 

90% of Startups Die in the Trough of Sorrow
05:25
+
Day 2
6 Lectures 21:52

1. Our main goal 

To get more users! And to figure out how to measure the success of what we’re doing

2. The roadmap for this class 

  1. We'll set up a landing page using Unbounce

  2. A/B test the copy

  3. Collect emails, practice copywriting and set up an email drip campaign

  4. Learn how to measure and track all of it!

  5. And eventually... convert new users & more make money!

Project Roadmap
02:41

1. 3 things most companies track 

  1. Traffic
  2. Users
  3. Revenue

2. What's the big take away? 

The magic is what happens inbetween those steps

Most Companies Only Track 3 Things
02:05

1. What's so great about a funnel, anyway? 

  1. Funnels are used in marketing to show the steps your users goes through
  2. This includes people who have never heard of your business before

2. Steps of the LMF 

  1. Acquisition - Users come to your site through various channels
  2. Activation - Users enjoy their first visit
  3. Referral - Users refer their friends
  4. Retention - They come back!
  5. Revenue - Your company or product profits


The Lean Market Funnel
06:08

Here's how Quora uses the LMF to their advantage 

  1. Activation - You read the site, want to know more? Create an account
  2. Retention - You receive an email and BOOM! Now you're an active user!
  3. Referral - You tell your friends about how awesome it is
  4. Revenue - Here is an interesting link that discusses how Quora can make money
Let's See It In Action
02:04

Let’s understand how Dropbox & Yelp use the lean marketing funnel 

  1. Now it's your turn to apply what you've learned! 
  2. How do the 5 stages of the LMF apply to each of these companies?
  3. Then let's compare what we've both come up with


LMF in Action: Dropbox and Yelp
00:43

1. Dropbox 

  1. Activation - The Dropbox landing page asks you to sign up immediately 
  2. Retention - They send a followup email to new users
  3. Referral - They use incentives (more space) to get you to refer a friend
  4. Revenue - Monthly/yearly pricing and a free trial period

2. Yelp 

  1. Activation - Write a Yelp review (but you have to sign up first)
  2. Retention - SEO - search engine optimization - come back to solve the original problem
  3. Referral - Can share reviews with friends via FacebookTwitter or E-Mail 
  4. Revenue - Advertisements and businesses
LMF in Action Review: Dropbox and Yelp
08:11
+
Day 3
3 Lectures 10:09

Resources

  1. Read Unbounce’s "What is a Landing Page?" 
  2. Read my "The highest ROI way to increase signups: Make a minimal homepage"

1. Why dive into activation first? 

  1. Your website is where your product lives, and where most of the interaction with your users takes place
  2. It’s the easiest way to test out changes to the product itself before you actually build or change anything 
  3. Finally, working on the landing page first will let us explore concepts like copywriting, a/b testing, and analytics that are important to understand before talking about acquisition

2. So what is a landing page? 

The website that a visitor can land on when they get to your site


3. Go Deeper  

  1. Pick 3 products that you use every day, go to their landing pages and write down your first impressions
  2. Are they effective?
  3. What are they trying to get you to do? 


It All Starts With A Landing Page
05:16

Let's talk about why you should pay attention to this part.

"But I Don't Want To Build A Landing Page"
01:22

1. Why Unbounce? 

  1. Unbounce allows you to get a landing page up in less than 10 minutes, without having to know how to code
  2. They have templates and A/B testing.

(If you already have a site, Optimizely is a good option) 

2. Start creating your landing page 

    1. Create a new page
    2. Choose a template
    3. Publish your page and click the link. 


    3. Congratulations! Your page is now live on the web! 


    Let's Create A Landing Page with Unbounce!
    03:31
    +
    Day 4
    3 Lectures 14:40

    Resource

    1. Vitamins do two things 

    1. Convince people they have a problem
    2. Convince them to use their product
    3. Example: Codeacademy 

    2. Painkillers solve painful problems 

    1.   People already have a problem and are looking for a solution
    2.   Example: Uber
    Is Your Product A Vitamin or a Painkiller?
    03:07

    Resource

    A brand becomes stronger when you narrow its focus 

    1. Trying to be all things to all people undermines the power of your brand
    2. The strength lies in being synonymous with a single category 


    The Law of Contraction
    05:19

    Resources

    1. Read "The Four Steps to the Epiphany" by Steve Blank
    2. Check this out: The Entrepreneur's Guide to Customer Development (it outlines a way to interview potential customers, learn about your market and how to talk about it.)
    3. Read "The Ultimate List of Customer Development Questions" by Mike Fishbein

    1. Come up with a hypothesis about 

    1. Who your target audience is?
    2. What problem it solves for them

    2. Find 5 people in your target audience and ask these 3 questions 

    1. Have you have had a problem with X?
    2. Tell me about a time you had a problem with X
    3. What would be your ideal solution?

    3. Bonus question: Will you pay X dollars for this product right now?

    Customer Development and Validation
    06:14
    +
    Day 5
    4 Lectures 21:16

    1. Copy consists of 3 important parts 

    1. Headline (where most of your focus should be)
    2. Body copy
    3. Call-to-action

    2. Fun stats 

    • The headline ends up accounting for 50-75% of the success of your copy

    3. Examples of good headlines 

    1. Optimizely
    2. Netflix
    3. Shopify
    4. Unbounce
    5. Groupon

    4. Examples of bad headlines 

    1. Higgle
    2. Yo
    3. Unbabel
    4. MyRoll
    5. Jobr



    Copywriting
    05:35


    Resources

    1. Tested Advertising Methods by John Caples 
    2. The AppSumo copywriting course

    1. Common mistake 

    1. Focusing on features rather than benefits
    2. It’s easy to get carried away because you know all the features of your product

    2. Things to note 

    1. WIIFM - Every feature has an associated benefit for your end user 
    2. Be as personal as possible
    3. Keep your language simple 

    3. Go Deeper

    1. Mattan's faves for good copy: Marie Forleo's site and Derek Halpern's "Social Triggers" site
    2. Sign up for their newsletters
    3. Make notes on techniques you want to borrow for your landing page
    Body Copy
    05:30

    Additional Resources: 
    1. Paul Graham’s guide to naming your product
    2. Tested advertising methods
    3. Appsumo Copywriting Course
    4. Skillshare copywriting courses

    1. The most important thing about your website... 

    ...is what you're trying to get people to do. Here are some tips!

    1. Big mistake - companies don't want to decide what they want their customers to do
    2. Keep it simple - make it clear where someone should be clicking
    3. Lower the barrier of what you want someone to do  
    4. Contrast your buttons! (Green and orange convert best)

    2. Examples of companies with an awesome call to action 

    1. Groupon - Accomplishes successfully the "Above the fold" idea - the call to action is in the top part of the page
    2. AppSumo - Gets you to sign up right away
    3. KISSmetrics - Gets you to put in your website URL, and log in through Google

    3. Examples of companies who miss the mark 

    1. SendGrid - It's not clear what they want you to do, and there are too many options
    2. SalesForce - They use a carousel which makes their objective unclear

    4. Every page should have a next step 

    1. You have to figure out what that is
    2. Ensure that there are no dead pages (it's like a dead end!)

    5. Everything is a call to action 

    1. Beyond the page, there are calls to action in E-mails, in apps...everywhere! 
    2. Always be testing! - try out different text, buttons and fields
    3. Tell people exactly what you want them to do, otherwise they are less likely to do it
    Call To Action
    09:39
    +
    Day 6
    1 Lecture 03:14

    1. Create a Google doc with the following 

    1. Headlines:
    2. Benefits:
    3. Testimonials:
    4. Call to Action:
    5. Copy is here:

    2. Go Deeper 

    1. Take 15 or 20 minutes to fill in your .doc
    2. In the next lesson, I'lll show you the copy I wrote

    Resources

    How to fill in your landing page 

    1. Fill in one of the headlines you wrote (later we'll run an A/B test with the other options) 
    2. Use "title case": the first letter of each word is capitalized (and no period at the end)
    3. Update your logo (make it big!)
    4. Add in an image related to what you're selling
    5. Edit the form to make it stand out (remove form fields, if necessary) 
    6. Add in logos for social proof
    7. Update the legal copy at the bottom
    8. Update your form confirmation dialogue box
    9. Remember: Republish your page, in order to see the analytics
    Worksheet: Write Copy for the Page
    03:14
    +
    Day 7
    4 Lectures 14:03

    1. A Highrise case study 

    1. They tested out two different homepage designs so see how it effected signups
    2. Which page design is the most effective?

    2. How to run a proper experiment 

    1. A/B testing - Run a test featuring a change in one element 
    2. Compare percentage increase or decrease based on changes
    3. Make more changes and see how they effect results
    4. If the percent changes are super small, move onto bigger things

    Click here to download the Week 2 Worksheet (PDF)

    Print this out and try to complete it within the next 5 days. Feel free to discuss your answers with other students or reach out to teachers@onemonth.com with questions. 

    A/B Testing
    05:58

    1.  A/B Test: Divide users into two groups 

    1. Control group - stays the same
    2. Test group - has the change





    How to Run A Proper Experiment
    01:53

    Set up your own A/B test 

    1. The first variant: We will use our original landing page
    2. Make a duplication of the first version of the page
    3. Change the "weight" section on your new page from 0 to 50% (this will evenly disperse your traffic to both pages)
    4. Change the headline on your variant page
    5. Name your variants, so you can easily find them later
    6. Publish your page! The results will start to pop up on your test center
    7. Make note of the confidence Interval 



    Setting Up a Headline Test in Unbounce
    04:34

    Go Deeper 

    1. Read: Smash Magazine's The Ultimate Guide to A/B Testing 
    2. 43 Split-testing .pdf - This is a great place to get ideas for your own tests 
    3. Which Test Won - A cool way to test yourself 
    Go Deeper
    01:38
    +
    Day 8
    2 Lectures 02:44

    Resources:
  1. Peek user testing 
  2. 5 Second Test 
  3. Go Deeper:

    Your Goal: Get 5 people to your site

    User Testing and Feedback
    01:44

    Get inspired!

    1. Check out this article on some amazing landing pages on Unbounce 
    2. Try out some new A/B tests on your page 
    Go Deeper
    01:00
    +
    Day 9
    3 Lectures 16:35

    Why not Google Analytics? 

    1. It's more about things like page views
    2. And less about tracking users and funnels

    How to sign up for Mixpanel

    1. Install library
    2. Copy paste code into Unbounce
    3. Remember: Add to "variant"
    Setting Up Mixpanel
    05:19

    1. Double check your Mixpanel JavaScript tracking code 

    1. Track an event 

    1. Add in new JavaScript code
    2. Wrap it in these tags:
    3. <script> </script>
    4. Put it in Before Body End Tag
    5. Save, and do the same to Variant B

    2. Test! Let's see if it's works...


    1. View page source
    2. Search for "mixpanel" in the code - this let's you know if it worked
    3. Watch the Mixpanel feature tour - let's you know how everything works
    4. View your data 


    Tracking Page Views
    05:56

    1. Managing your page tracking code 

    1. Parameters pick up your variations
    2. Then do it again, the same as before, but add in any additional options
    <script>mixpanel.track("Viewed landing page", {    "variant": "Headline Test 1: Get More Users"});</script>

    2. How to add other options in the future

    Example:

    <scriptmixpanel.track("Viewed landing page", {    "variant": "Headline: Get More Users","another_thing": "Whatever we want it to be"});</script>

    3. Copy code, Save, and head over to edit variant B 

    Edit the code slightly so we can differentiate between the two

    <script>mixpanel.track("Viewed landing page", {    "variant": "Headline Test 1: Get Your Million Dollar Idea"});</script>

    4. Save! And republish

    5. View in browser, and view source 

    Code's updated! Looks good, right? 


    Add Variant to Events
    05:20
    +
    Day 10
    5 Lectures 23:30

    1. What's the big idea? 

    1. Click to load a specific event
    2. Breakdown the number of people who are doing that event by a particular property
    3. Choose how you want to view the data! 
    Segmentation Reports
    03:12

    How you can use Funnel Reports to your advantage 

    1. You can track different events
    2. Shows how many different people are come through different events
    3. Shows different time frames
    4. Get super specific using properties


    Funnel Reports
    03:37

    How to set up a funnel in Unbounce 

    1. Edit page ---> Form Confirmation---> Add specific JavaScript code to your different pages
    2. Make sure the label of what you're tracking is exactly the same on both pages
    3. Save ---> Close out editor ---> Republish! 
    4. Try it out, and watch it in action
    Add a Submitted Email Event
    05:40

    1. Now that you have two unique events you can set up your funnel 

    1. Give your funnel a name
    2. In the future, you'll have the option to get more specific with your events

    2. Hack: Alter your email address to seem like unique visitors 

    1. For Gmail users: Add "+______" to your email, and it will still show up in your inbox
    2. Use nick names you can filter for in your email
    3. You can do this any number of times in different ways
    4. Your landing pages will show the change
    Creating the Signup Funnel
    03:32

    1. What's so great about Email? 

    1. It's a habit we have every day
    2. It's the number 1 way most people communicate

    2. Drip/Life cycle Emails

    1. Campaign consisting of a series of Emails with a start and end date
    2. Start educational
    3. Build up interest in your product
    4. Result in a hard sell

    3. Newsletter/Broadcast Emails 

    1. Reoccurring or one-off Emails
    2. Mostly educational/informational
    3. No hard sell

    4. Transactional Emails 

    1. Single Emails
    2. Triggered by on-site or in-app activity
    3. Mostly informational
    4. No hard sell



    3 Kinds of Email Marketing
    07:29
    13 More Sections
    About the Instructor
    One Month
    4.4 Average rating
    398 Reviews
    18,777 Students
    8 Courses
    Learn Anything In a Month

    One Month is an online teaching company started by two Columbia University professors. The platform provides tutorials for entrepreneurs and programmers, including One Month Rails, Project & Product Management, Ruby, Python, HTML, React, Programming for Non-Programmers, and more. The company's name comes from courses that are designed to teach a programming language in 30 days. The company has had over 50,000 users, including employees of Google, Bloomberg L.P., Singularity University and the School of Visual Arts in New York City.